StockX, the online marketplace for sneakers, streetwear, and collectibles founded in 2015, has just launched a new feature called StockX Listings. This tool lets users sell vintage and pre-loved items. Powered by AI, the software allows people to take photos, list, and sell used goods in just seconds.

“We spend a lot of time listening to what our customers say,” says Greg Schwartz, co-founder and CEO of StockX. He spoke exclusively to Vogue Business over Zoom from the company’s Detroit headquarters, surrounded by Kaws figurines, Supreme collectibles, and a pair of Nike Air Jordans on a pedestal. “For a while now, people have been asking, ‘Hey, I bought something on StockX, but I hate that if I wear it a few times, I have to go somewhere else to sell it.'” He notes that StockX customers are increasingly interested in “hunting for rare, unique, one-of-a-kind vintage items.”

While retail has struggled in recent years, the pre-loved market has shown strong growth potential. Schwartz points to promising global forecasts for vintage clothing. According to data shared by Thredup in 2026, the global secondhand apparel market is expected to reach $393 billion by 2030, growing twice as fast as the overall apparel market. In the US, StockX’s home market, online resale is projected to double by 2030, hitting $48.3 billion with an average annual growth of 10%. By expanding beyond brand-new, box-fresh items, StockX can aim for a bigger share of this market.

As a private company, StockX doesn’t disclose its revenue, but the platform has grown quickly over the past decade. In 2017, a year after launching, the company secured $6 million in seed funding. Since then, it has raised hundreds of millions of dollars in multiple rounds: in 2020, it raised $275 million in a Series E round, valuing the business at $2.8 billion after the investment. By 2021, the company was valued at $3.8 billion after raising $255 million. All of this puts StockX in a strong position to expand its offerings.

StockX Listings will launch with a select group of resellers before opening to the public soon after.
Photo: Courtesy of StockX

Of course, there’s already tough competition in the pre-loved space. Goat Group—which owns Goat, Flight Club, Grailed, Sneakers.com, and Alias—was last valued at $3.7 billion in 2021 after a $195 million Series F funding round. Meanwhile, over the past year, The RealReal has generated $722.53 million in revenue.

You might wonder what makes StockX Listings different from these existing players. “Look, it reminds me of when we launched StockX, and people said, ‘Wait, you’re starting a sneaker marketplace when there’s already eBay and hundreds of others?'” Schwartz says. “We always started with: can we solve a customer problem in a way that’s better for them?”

Here, Schwartz highlights the AI used in developing the platform. He claims this makes listings “faster than any marketplace,” using AI photo analysis and product-matching software that categorizes items and groups them with similar goods. This reduces the time consumers spend scrolling to find a cheaper option. “We’re showing pricing for a specific SKU, all to solve some of the pain points we’ve seen with existing listing-based marketplaces,” Schwartz adds. “So, the AI-driven photo analysis for listings—which we believe will be the fastest out there—the pricing insights, and the simple navigation are just a few examples of how we think about product innovation.”

A highly engaged user base

With more people turning to vintage across the industry, StockX’s already strong customer base offers serious potential for return on investment. According to the company’s data, StockX averages over 30 million monthly visitors, and since launching in 2016, it has facilitated millions of sellers. So far, the platform has served customers in more than 200 countries and territories. Today, about 60% of users are under 35, and over a thousand sellers have sold more than$1 million in goods. Despite common streetwear stereotypes, the platform also has a strong female audience, with 40% of buyers identifying as women.

Building on this success, Schwartz tells Vogue Business that StockX Listings, like the rest of the business, will stand out by offering smart, exclusive data to consumers who want to see how a product’s price has changed or stayed steady over time. For new and deadstock items sold on the platform, this has improved as more users joined and should—in theory—do the same for pre-owned listings. “Looking at not just the retail price, but the resale price for a new or deadstock item, is a really key reference point for pricing a used product—like a used pair of sneakers,” says Schwartz. “But we’re also going to build that pre-loved data set every day, and that was a big part of the fun in building the original StockX: the data set got better and better over time.”

For Schwartz, it was important that this new venture matched StockX’s core business principles: trust and efficiency. These are supported by the StockX verification process, where products are authenticated by StockX—at its in-house authentication centers around the world—before being shipped to buyers, or shipped from approved StockX-verified sellers.

The platform is also investing in new technology to stop bots and fake sellers, as well as better content moderation, to make sure listings are accurate and linked to real products. More broadly, every listing on StockX is checked before it goes live, which proactively keeps suspicious products off the market instead of fixing problems after they happen. Schwartz also highlights the marketplace’s strict buyer’s warranty, designed for cases where products are wrongly verified or the wrong item is shipped.

StockX will use customer feedback to improve the technology.

Introducing a system for vintage items while keeping this optimized and reliable setup is the plan. Of course, it’s an interesting shift, since the business originally stood out by selling only brand-new products with their original packaging. Still, Schwartz sees it as the natural next step, allowing the company to tap into sellers and buyers who are already active in the pre-loved market elsewhere. In short, StockX Listings aims to simplify a process that often involves multiple apps, so consumers can shop using just one seller tool.

StockX Listings will launch this new feature first with a selected group of resellers, focusing on apparel and sneakers, and will waive seller fees for the launch. “We have a lot of sellers today who sell deadstock but also have some inventory of used sneakers,” says Schwartz. “So we started with both sellers from our community and new sellers who offer unique, high-quality items across categories.” Despite this initial focus on StockX’s main categories—much like the broader business, which started with sneakers and apparel and now offers everything from Pokémon cards to tech—the pre-loved offering will also expand “aggressively.” After this initial launch, the marketplace will open selling to the public “as quickly as possible,” Schwartz says.

Schwartz sees pre-loved as a key chapter in StockX’s business journey, helping it grow into a multi-experience marketplace while strengthening its existing features. Along with the Listings feature, plans for a Stock Live feature—offering real-time interactive commerce—will also join the lineup later this summer.

For now, Schwartz will track standard success metrics—continued growth and consumer engagement—though he also stresses the importance of qualitative feedback. “As I travel around the world, meeting with customers and our community…””I’m really eager to hear their thoughts on the experience, which we’ve been developing and testing internally for several months,” he says. “That feedback is what will shape how this experience evolves.”

Frequently Asked Questions
Here is a list of FAQs about StockX betting on vintage written in a natural tone with clear direct answers

BeginnerLevel Questions

1 What does StockX betting on vintage mean
It means StockX is focusing heavily on selling used older or vintage sneakers and streetwear not just brandnew deadstock items They believe this market will grow a lot

2 Is StockX now only selling vintage stuff
No StockX still sells new unworn items They are just adding a big push into the vintage market to offer more variety

3 Why would I buy vintage sneakers on StockX instead of eBay or a thrift store
The main advantage is authentication StockX verifies that the vintage item is real which is harder to do with older rare pieces You pay a premium for that guarantee

4 What kind of vintage items are we talking about
Mainly older sneaker models vintage band tees sports jerseys and classic streetwear brands that are no longer in production

5 Will the vintage items be cheaper than new ones
Not always Rare highly soughtafter vintage pieces can be more expensive than new releases But common vintage items might be cheaper It depends on the items rarity and condition

IntermediateLevel Questions

6 How does StockX grade the condition of vintage items
StockX uses a condition scale They check for flaws like sole separation yellowing stains or fading The items price is based on that grade

7 What happens if I buy a vintage item and it arrives in worse condition than described
StockX has a buyer protection policy You can file a claim and they will investigate If the condition doesnt match the listing you should get a refund or a partial credit

8 Can I sell my old vintage sneakers on StockX now
Yes if your items meet their condition standards You list them send them to StockX for verification and once approved they are sold to a buyer

9 How does StockX determine the price for vintage items
Unlike new items which follow market data