Early deals for Prime Day 2025 are already here—and when it comes to scoring your favorite items at a discount, it’s never too soon to start shopping. Why wait until things sell out? You’re ahead of the game by weeks, with Amazon’s big summer sale already offering major discounts on fashion, beauty, home goods, and electronics. And there’s plenty more to come—the sale runs through July 8 and 11 this year. If you don’t want to sort through thousands of deals yourself, let our Vogue editors’ top picks guide your shopping.
Vogue Editors’ Early Prime Day Picks:
– The Designer Dress: Marina Moscone Twist Dress, ~~$1,350~~ $750
– The Wearable Tech: Oura Ring Gen3 Horizon, ~~$349~~ $299
– The Carry-On Luggage: Delsey Paris Carrousel Expandable Luggage, ~~$248~~ $155
– The Mini Pouch: Bembien Sienna Cosmetic Case, ~~$175~~ $105
– The Clean Beauty Lipstick: Saie Lip Blur Soft Matte Lipstick, ~~$24~~ $12
– The Electric Toothbrush: Philips Sonicare DiamondClean Smart 9300, ~~$230~~ $200
– The Trendy Bikini: PatBo Iris Halterneck Bikini Top, ~~$175~~ $88
– The Bird Watcher: Bird Buddy Pro Solar Smart Bird Feeder with Camera, ~~$299~~ $249
– The At-Home Laser Hair Removal: Ulike Air 10 IPL Device, ~~$399~~ $296
From beauty must-haves to wardrobe staples and affordable takes on this season’s trends, Prime Day 2025 won’t disappoint. But seasoned shoppers know some of the best deals aren’t on clothes—tech, home goods, and skincare steals often steal the show. (Though we’ve still found amazing fashion deals!) And let’s not forget beauty—popular K-beauty brands are already discounting bestsellers. Below, see the Prime Day deals Vogue editors are actually shopping, from early steals to wishlist items.
### The Wish List Finds
“I rarely shop sales unless an item is already on my wishlist. Prime Day is the perfect time to restock my go-tos—like the NuFace activator in both full and travel sizes. I’m also always hunting for the perfect black dress (I own six and counting). This Marina Moscone number is calling my name for my next vacation.” —Libby Jane Page, executive shopping director
– NuFace Aqua Gel Activator, $90 (Amazon)
– Marina Moscone Twist Dress, ~~$1,350~~ $750 (Amazon)
### The Everyday Essentials
“My Amazon cart is all about necessities, so it’s not the most exciting reveal. But it’s become a Prime Day tradition for me to buy a new electric toothbrush—I recently upgraded my Philips Sonicare and might grab a spare for travel!” —Talia Abbas, associate shopping director
– Philips Sonicare DiamondClean Smart 9300, ~~$230~~ $200 (Amazon)
– Flamingo Razor Refills, $21 (Amazon)
### The On-The-Go Staples
“Do I need another white tee? Probably not—but I can’t resist. The long-sleeve version is a cold-weather staple, so I’m eyeing the short-sleeve for summer. Plus, my work bag is a pouch graveyard (I carry at least three). Bembien’s woven leather case would keep my hand creams, pens, and notebook neatly organized.” —Elly Leavitt, lifestyle commerce editor
– Leset Margo Tee, $78 (Amazon)
– Bembien Sienna Cosmetic Case, ~~$175~~ $105 (Amazon)
### The Beauty Upgrades
“I recently fell for the viral lip stain trend—first trying Wonderskin for a natural flush and Sacheu for a peel-off liner. Now I’m on the hunt for…”Here’s your rewritten text in fluent, natural English while preserving the original meaning:
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Skincare & Sleep Essentials
“I’ve been working on clearing up my skin by cleaning my makeup brushes more often and replacing my sponge regularly—this affordable set solved that problem. I also couldn’t resist this silk pillowcase and sleep mask bundle—it keeps my waves smooth and frizz-free overnight while helping me sleep better, especially during bright summer mornings.” —Fred Sahai, Associate Commerce Producer
Sacheu Lip Liner Stay-N – $12 (Amazon)
Wonderskin Wonder Blading Lip Stain Peel Off Masque – $22 (Amazon)
AOA Studio Makeup Sponge Set – $10 (was $13) (Amazon)
Zimasilk Mulberry Silk Pillowcase & Sleep Mask – $45 (was $52) (Amazon)
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The Hobby Hitlist
“Sheet masks have made a huge difference for my dry, 30-something skin—it’s bouncier and more radiant since I started using them. I don’t want to ration them; I want to use them freely, so I need to stock up. On another note, I’ve fully embraced bird-watching—I love attracting birds to my backyard and photographing them (yes, I post the pics online!).” —Margaux Anbouba, Senior Beauty & Wellness Editor
Biodance Bio-Collagen Real Deep Mask – $19 (Amazon)
Bird Buddy Pro Solar Smart Bird Feeder with Camera – $249 (was $299) (Amazon)
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Gadgets, Glosses & More
“Prime Week is when I stock up on my beauty staples or finally grab wishlist items. I love lip products, so Saie’s half-off lipstick is a must. I’m also obsessed with K-beauty tinted balms and glosses. I’m trying at-home laser hair removal and caved on an Oura ring (thanks to Kiana’s influence)—now I can track my stress levels during NYC commutes!” —Conçetta Ciarlo, Beauty Commerce Writer
Saie Lip Blur Soft-Matte Hydrating Lipstick – $12 (was $24) (Amazon)
Ulike Laser Hair Removal IPL – $349 (was $399) (Amazon)
Oura Ring Gen3 – $349 (was $394) (Amazon)
Peripera Ink Mood Glowy Tint – $10 (Amazon)
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Beach Must-Haves
“I’m heading on vacation soon and hoping my favorite Vacation sunscreen goes on sale—the orange tint makes me look tan while protecting my skin. I also really want a new Kindle (mine was stolen), but I’m holding out for a big discount. It’s perfect for beach reading—any literary romance recommendations?” —Irene Kim, Production & Editorial Associate
Vacation Orange Gelée SPF 30 – $24 (Amazon)
Amazon Kindle – $110 (Amazon)
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Home Decor Refresh
“I’ve been waiting forever for this lamp to go on sale—it’ll brighten my desk on gloomy days. Last Prime Day, I got a Nespresso machine, and it revolutionized my mornings!” —Katie Henwood, Associate Director, Audience Development
Nespresso VertuoPlus Deluxe Coffee & Espresso Machine – $190 (was $200) (Amazon)
G-Safava Ceramic Nightstand Lamp – $40 (Amazon)
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Vacation Wardrobe
“You can never have too much raffia, especially for beach trips! I’m hoping this Altuzarra tote goes on sale to add to my growing collection. With summer on my mind, swimwear is a priority—I’m eyeing PatBO’s Iris bikini (plus matching shorts for post-beach outings).” —Ciarra Lorren Zatorski, Fashion Editor
Altuzarra Knot Basket Tote – $795 (Amazon)
PatBO Iris High-Waist Bikini – $88 (was $175) (Amazon)
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Let me know if you’d like any further refinements!Fashionista Shopper
“My daughter Alice adores Mary Janes, but I don’t want to spend over $50 on kids’ shoes. Fingers crossed Prime Day brings some luck—for both me and Alice!” —Chloe Malle, Editor, Vogue.com
CientaKids Mary Janes
$40 | [SHOP ON AMAZON](#)
### More Vogue Editor-Approved Amazon Prime Day Deals:
– Sulwhasoo Concentrated Ginseng Rejuvenating Eye Cream
$140 → $120 | [SHOP](#)
– Foreo Bear Microcurrent Facial Device
$329 → $199 | [SHOP](#)
– Shark HyperAIR Ionic Hair Dryer
$230 → $180 | [SHOP](#)
– Gaia Premium Yoga Mat
$21 → $20 | [SHOP](#)
– Summer Fridays Tinted Lip Butter Balm
$24 | [SHOP](#)
– Hydro Flask Insulated Water Bottle
$45 → $35 | [SHOP](#)
– ZitSticka Killa Microdart Pimple Patches
$56 → $39 | [SHOP](#)
– Banila Co Clean It Zero Original Cleansing Balm
$29 → $23 | [SHOP](#)
– Ingrown Hair Pads with BHA & AHA
$20 → $18 | [SHOP](#)
– Wavytalk Thermal Brush
$60 → $46 | [SHOP](#)
– RMS Beauty SunCoverup Super Tint
$49 → $37 | [SHOP](#)
– Clean Skin Club Clean Towels XL
$18 | [SHOP](#)