This webinar is open to all Vogue Business Members. Full access to the ‘How to Sell Now’ report is available only to Executive Members. Learn more about Executive Membership here.

As consumer behavior, retail strategies, and expectations around shopping continue to change quickly, Vogue Business has launched a new interactive guide for Executive Members called ‘How to Sell Now.’ It focuses on selling products in 2026. The report covers Direct-to-Consumer, Multi-Brand, and Social Commerce, as well as Brand and Product strategy. It looks at the models, tools, and tactics that define top performance in luxury and fashion.

In this webinar, Vogue Business editorial director Elektra Kotsoni will be joined by Lisa Aiken, Vogue’s executive fashion director and Condé Nast’s SVP of commerce. Together, they’ll give a first look at the report, breaking down key insights and sharing exclusive data and analysis from Vogue Shopping. They’ll explore how luxury brands are adapting to AI-driven product discovery, changing direct-to-consumer strategies, and shifting consumer spending habits. They’ll also discuss how brands are creating more personalized retail experiences across digital and physical channels to build customer loyalty and stay culturally relevant.

This session will offer practical insights into what’s driving growth in today’s competitive market—and what brands should focus on next.

REGISTER

This webinar is open to all Vogue Business Members. Full access to the ‘How to Sell Now’ report is available only to Executive Members. Learn more about Executive Membership here.

Date: Wednesday, June 11
Time: 10am–11am ET | 3pm–4pm BST | 4pm–5pm CEST

If you have any questions or need help, please email VBcare@vogue.com.

Frequently Asked Questions
Here is a list of FAQs for the How to Sell Now live webinar written in a natural conversational tone

General Registration

Q What exactly is the How to Sell Now webinar about
A Its a live online training that teaches you practical modern sales techniques you can use immediately to close more deals Its not just theoryits about what works right now

Q Who is this webinar for
A Anyone who sells anythingfrom sales reps and entrepreneurs to freelancers and small business owners Whether youre a beginner or a seasoned pro youll find actionable tips

Q Is this webinar free to attend
A Yes the live event is completely free We do offer a paid upgrade for the replay and extra resources but the core training is free

Q How long is the webinar
A It runs for about 60 minutes followed by a 15minute live QA session where you can ask us anything

Q Do I need to have my camera on
A Nope You can just listen in We encourage you to ask questions in the chat but you can be totally anonymous

Content Learning

Q Will this be just a sales pitch for another product
A No We teach real strategies first We do mention our paid tools at the end but 90 of the webinar is pure highvalue training you can use for free

Q Im a beginner Will this be too advanced for me
A Not at all We start with the core mindset and basic scripts then build up Youll get a solid foundation

Q Ive been selling for 10 years Will I learn anything new
A Yes We focus on the latest trendslike selling on social media handling the Ill think about it objection and using video to close deals Even pros find new tricks

Q Will you share specific scripts or templates
A Absolutely Youll get wordforword scripts for cold messages followups and handling objections We also share a printable cheat sheet

Q Whats the biggest problem this webinar solves