OTB Group, the parent company of Maison Margiela, Diesel, and Jil Sander, reported net sales of €1.6 billion for 2025, a 5% decrease from the previous year. The decline was driven by a sharp drop in wholesale revenue and continued soft demand in China and Europe.
Full-year EBITDA reached €237.3 million, with a margin of 15.1%. The group increased its investment in direct-to-consumer channels during the year, which now account for 60% of total turnover. Wholesale sales fell by 14.7% on a constant-currency basis.
Maison Margiela, which appointed Glenn Martens as creative director in January 2025, achieved the strongest growth among OTB’s brands, with sales rising 8.4%. While sales figures for other brands were not disclosed, the group noted that Diesel reached its highest profitability in ten years. Both Jil Sander and Marni welcomed new creative directors during the year—Simone Bellotti and Meryll Rogge, respectively.
“Creativity must remain central to our business, especially during challenging times for the fashion industry,” said OTB founder and chairman Renzo Rosso. “It is our most powerful tool to navigate crises, anticipate change, and turn challenges into opportunities for growth.”
Although regional sales details were not provided, the company pointed to continued weakness in China and Europe. The Middle East emerged as a new growth market, while Japan—which contributes over 27% of turnover—remained steady. OTB also expanded its presence in Mexico with nine new stores and entered a joint venture with Chalhoub Group to grow its business in Qatar and Kuwait starting in 2026.
“2025 may be remembered as one of the toughest years for the fashion sector,” said OTB CEO Ubaldo Minelli. “In this environment, I am proud of the resilience shown by our group. Difficult times truly reveal the strength of our people and our teamwork. Moving forward, we have set ambitious goals and will continue to invest decisively to position OTB among the most influential groups in global fashion.”
Frequently Asked Questions
Of course Here is a list of FAQs about OTB Groups reported 5 sales decline in 2025 framed in a natural conversational tone
Beginner General Questions
1 What exactly happened with OTB Group in 2025
OTB Group the parent company of brands like Diesel Jil Sander and Marni reported that its total sales revenue for 2025 was 5 lower than it was in the previous year
2 Does a 5 sales drop mean the company is in trouble
Not necessarily A single years decline doesnt spell doom for a large group Its a signal that requires analysis The key is understanding why it happenedwhether its a shortterm market blip a strategic shift or a more serious challenge
3 Why would a major fashion groups sales go down
There are many possible reasons including a tough global economy where consumers spend less strong competition shifting fashion trends away from a brands core style operational issues or even a deliberate strategy to reduce discounting or exit certain markets
4 Which of OTBs brands were most affected
The press release or financial report would specify this Often a groupwide decline is not evenly spread It could be driven by one or two underperforming brands while others might have held steady or even grown
5 What is OTB Group doing about this
While specific plans are internal typical responses include costcutting measures marketing campaigns to boost brand appeal reviewing and refreshing product lines investing in stronger online sales channels or reevaluating their store network
Advanced InvestorFocused Questions
6 Was this decline expected by analysts or was it a surprise
This context is crucial If the drop was worse than market forecasts its typically viewed more negatively If it was in line or even better than expected in a difficult year the reaction might be more neutral or even positive
7 How does this 5 drop compare to OTBs main competitors in 2025
Relative performance is key If the overall luxury market grew by 3 but OTB fell 5 it indicates a loss of market share