The inviting fragrance drifting through The Row’s Paris showroom and the elegant ikebana flower arrangements nearly distracted from something unusual—this season, there were no mannequins.

Typically, these quiet presentations feature carefully posed figures that showcase either The Row’s design mastery or how a relaxed blazer achieves perfection. Instead, a sculptural clothing rack by Julian Schnabel displayed Look 24—a vintage silk shantung pajama set and cashmere sweater vest—with a pair of low-heeled Liisa pumps below (which pair effortlessly with anything, even white socks). The effect was almost artistic, as if the clothes themselves had become part of an exhibit.

Still, standout pieces were everywhere: a cheerful yellow cape as sturdy as a raincoat, a cashmere coat as easy as a robe, a men’s trench with a removable flannel lining, and structured bags like the Georgia in linen canvas and the compact Amber in woven leather. Photographer Mark Kean captured them all, giving the collection the nostalgic, editorial feel of an old magazine spread.

While the mostly black-and-white lookbook might overlook delicate details—like a softly glowing pink shirt—it highlights the simplicity of the white jersey basics (with their slightly textured, well-worn feel) as everyday staples. These pieces layer effortlessly, blending indoor and outdoor wear into one polished look, especially when paired with heels. In a world that often feels heavy, easy, comfortable dressing is a relief. Yet one can’t help but wonder if these understated designs reflect a quiet luxury that borders on invisibility.

This relaxed, intimate mood follows The Row’s discreet preview of homewares during Milan Design Week, signaling the brand’s expansion into lifestyle. As they approach their 20th anniversary in 2026, it’s worth remembering that Mary-Kate and Ashley Olsen founded The Row in search of the perfect T-shirt. Everything they create still embodies that same refined simplicity—just on a larger scale. After all this time, perhaps what’s missing is simply a deeper connection to the designers themselves.