Reschio has all the hallmarks of a luxury Italian resort: a pool, a spa, and beautifully decorated rooms with plush four-poster beds. But in truth, Reschio isn’t really like any other luxury resort in Italy. The pool is a sleek, oval-shaped oasis set in a clearing of umbrella pines, and it could easily be one of the most stunning hotel swimming spots in the world. The spa isn’t a typical spa—it’s a bathhouse, a hidden underground network of pools, thermal rooms, and bathtubs lit by flickering candles and roaring fireplaces. And those four-poster beds? They’re custom-made by the hotel’s owner, Count Benedikt Bolza, and dressed in cool Italian cotton percale, cross-stitched with the hotel’s emblem.
Photo: Courtesy of Reschio
So it makes sense that the lifestyle brand the Bolza family is launching this spring isn’t exactly a typical lifestyle brand either. Making things runs in their blood: Benedikt, an architect, oversaw every detail of the painstaking restoration of the 1,000-year-old castle that houses the hotel before it opened in 2021, down to designing nearly every piece of furniture on the property. His wife, Nencia, painted the stunning Renaissance-inspired frescoes in the chapel, blending botanical illustrations with the Bolza family history. And now, the next generation—specifically, three of the couple’s daughters, Giorgiana, Nerina, and Vita—are leading the way with Reschio Collections.
Photo: Courtesy of Reschio
“In many ways, it’s not something new,” says Giorgiana, who grew up with her four siblings in the then-crumbling castle, enjoying a childhood of horse riding, foraging, and putting on plays that sounds straight out of a fairytale. “We’ve always been designing in one way or another, simply by growing up around it, watching our parents, and making things ourselves: altering clothes, creating costumes, drawing, putting pieces together. What’s changed is that it’s now taken on a more defined and structured form.”
Photo: Filippo Rimatori
Photo: Courtesy of Reschio
The first range of products, available on a shiny new Reschio Collections website and at the hotel’s charming on-site bottega, all started as items the family made for their own personal use. There’s a bag made from organic cotton, Tuscan leather, and brass, designed to hold a watercolor painting set so you can take it out into the rolling hills to capture the dappled light of a Tuscan morning. There’s also a leather pouch that straps to your belt for a hike—the latter born out of necessity, as Nencia kept losing her phone. (“With five children, who can blame her?” Giorgiana laughs.) There are Friulana cotton velvet slippers, made by a local shoemaker and available in rich jewel-toned colors. And there are those heavenly custom bedsheets, now available after enough guests asked if they could buy them—this writer included.
Photo: Filippo Rimatori
Photo: Filippo Rimatori
In fact, part of the reason they launched Reschio Collections was simply that, since opening the hotel, so many guests wanted to take a piece of the place home with them—even down to the guardaroba, or staff uniforms, designed by Nencia and inspired by historic Italian country workwear, dyed in shades of olive and burgundy taken from the surrounding Umbrian countryside, and baker boy caps. “There’s something about seeing a piece worn and lived in that makes you notice it differently and makes it more desirable,” Nerina notes. “In a way, Reschio has been the stage for all these products to emerge naturally.”
Photo: Courtesy of Reschio
Equally important to the family, however, is making sure they aren’t launching products just for the sake of it. As Giorgiana puts it, while many of the pieces they’ve released and are currently working on were born out of necessity, “none of these pieces are actually necessary”—but they wereAll of this grew out of the daily life and needs of their estate, and was also meant to showcase the outstanding work of the craftspeople they’ve worked with over the 30 years the family has lived there. (Before the hotel opened in 2021, the Bolzas spent decades restoring farmhouses and palazzos across the sprawling 3,700-acre estate.) “Many of them know and trust us, and almost work exclusively for us,” Giorgiana says. “It’s about rediscovering and bringing back ways of doing things that might otherwise be lost.” Vita adds, “It’s about producing in Italy and supporting traditional knowledge and skills, which are increasingly being replaced by machines or outsourced to faraway countries.”
Photo: Courtesy of Reschio
The collections will keep evolving—the sisters explain that launching with the five products they did was really just a happy accident. “That said, they are great examples of the philosophy behind the collection,” Nerina notes. Among the many products they’re currently working on, there’s a vintage-inspired motoring suit and leather driving gloves set to launch in the fall, as a nod to the annual vintage car rally held on the estate. (Giorgiana notes that the suit is designed to be versatile, and can be worn with a shirt and tie in the evenings.) They’re also experimenting with new versions of the Poggibonsi lamp—a 1930s-inspired drum-shaped design—using colored glass. “It’s an exciting time of experimentation,” says Vita.
In fact, the lamp was one of the first pieces Benedikt designed when he began restoring houses on the estate, making it something of a full-circle moment. “As our lives change, the collection may shift too,” Nerina notes. “We see the collection as something that grows alongside Reschio, and alongside us.”
Frequently Asked Questions
Here is a list of FAQs about a beloved Umbrian hotel launching a more thoughtful lifestyle brand written in a natural tone with clear concise answers
BeginnerLevel Questions
1 What exactly is this lifestyle brand Is it just a hotel with a new logo
No its much more Its a way to take the feeling of staying at our hotelthe peace the local food the craftsmanshipand bring it into your everyday life Think of it as a collection of products experiences and ideas inspired by our Umbrian home
2 What kind of products will the brand sell
Well start with things that reflect our values artisanal home goods locally sourced pantry items and thoughtfully designed clothing made from natural materials
3 Do I have to stay at the hotel to buy the products
Not at all The brand is designed to be accessible to everyone Youll be able to shop online and have items shipped directly to you
4 Is this just a fancy way to sell souvenirs
We see it as the opposite of a souvenir shop Instead of massproduced trinkets were curating highquality meaningful items that tell a story about Umbrias culture and landscape Each piece is chosen with care
5 Will the hotel still be a hotel
Absolutely The hotel is the heart of the brand The lifestyle brand is an extension of the experience we offer not a replacement
Intermediate Advanced Questions
6 How is this different from other hotel lifestyle brands
Our focus is hyperlocal and thoughtful We arent licensing our name to big manufacturers Were partnering directly with the same local artisans farmers and craftspeople weve worked with for years The goal is to support the Umbrian community not just sell merchandise
7 What does thoughtful actually mean in practice
It means every decision is intentional Its about sustainability quality over quantity and transparency
8 Will there be experiences or events or just physical products
Yes experiences are a big part of it