This year marks H&M’s 20th anniversary of designer collaborations. It all started in 2004 with a groundbreaking partnership with Karl Lagerfeld. Since then, these collaborations have not only showcased H&M’s global reach and influence but have also helped launch the international careers of niche, buzzworthy designers like Rokh, Erdem, Toga, and Magda Butrym.

The latest designer to join this roster is Lorena Saravia, who founded her label in Mexico City in 2010. She quickly developed a signature style that blends artisanal craftsmanship with elegance—and includes standout cowboy boots. Ann-Sofie Johansson, H&M’s creative director, explained, “Lately, we’ve been focusing on more independent designers from around the world. Great creativity can come from anywhere, and we want our collaborations to reflect the diversity of where we operate. We discovered Lorena and were immediately drawn to her work. Though we start with a local focus, the result is always a global partnership.”

For Saravia, the opportunity is both an honor and a chance to put Mexican fashion on the map. “Mexico is having a beautiful moment right now,” she said. The collaboration also offered her a chance to grow professionally by learning new techniques and working methods. “I’ve been a fan of H&M’s collaborations for 20 years—they’re like limited-edition treasures that make fashion history,” she shared. “As a small team in Mexico, we do a lot with very little. This was a chance to see how larger teams operate, explore creativity on a bigger scale, and pay close attention to details like zippers, buttons, and patterns. It was incredibly satisfying.”

The 29-piece collection, launching on October 16, includes ready-to-wear, accessories, and shoes—with those cowboy boots likely to become a season favorite. Rather than reissuing past designs, the collection distills Saravia’s unique vision. It features sandblasted denim in a desert-worn brown, fringed suede skirts, and belts woven in a traditional “petate” pattern. A laser-cut tunic and skirt draw inspiration from “papel picado,” the intricate Mexican paper craft. “I don’t have a laser cutter in my studio, so it was magical to bring this idea to life with H&M,” Saravia noted. Other highlights include suede chaps and a stylish felt hat.

Saravia often finds inspiration in old family photos and the clothing worn by the women in her family. Once again, H&M’s advanced technology helped her translate personal elements into the collection. “We studied vintage buttons from my grandmother’s sewing machine and recreated them in a retro ’50s style,” she said, highlighting the attention to detail.that bring a layered cotton poplin dress to life. Johansson considers this attention to detail one of the collaboration’s biggest strengths. “Every element is carefully chosen—nothing is superfluous,” she noted, adding to the designer: “You aim to create pieces that truly matter, that make a statement, that are versatile and wearable.”

“It’s a simple yet textured collection,” said Saravia. “Pairing the suede jacket with the suede skirt sends a powerful message, but you can also separate the pieces and still achieve an equally strong look. I love how it appeals to so many different women.”

“These collaborations should feel personal and special, grounded in the mutual respect we share,” said H&M’s Ann-Sofie Johansson.
Photo: Courtesy of H&M

Frequently Asked Questions
Frequently Asked Questions HM x Lorena Saravia Collaboration

1 Who is Lorena Saravia
Lorena Saravia is a Mexican fashion designer known for her modern elegant designs that often blend traditional Mexican craftsmanship with contemporary style

2 What is the HM x Lorena Saravia collaboration
Its a limitededition collection created together by HM and Lorena Saravia featuring clothing and accessories inspired by her unique aesthetic

3 When will the collection be available
The exact release date hasnt been announced yet but HM designer collaborations typically launch in stores and online in the fall or spring Keep an eye on HMs website and social media for updates

4 Where can I buy items from this collaboration
The collection will be available at select HM stores worldwide and on HMs official website

5 What kind of pieces can we expect
You can expect modern wearable pieces with unique detailsthink dresses separates and accessories that reflect Lorena Saravias sophisticated and culturally inspired style

6 Will the collection be affordable
Yes like most HM collaborations it will be priced accessibly offering designerinspired pieces at HMs typical price points

7 Why did HM partner with Lorena Saravia
HM often collaborates with designers to bring fresh diverse perspectives to their collections Partnering with Lorena highlights Mexican talent and cultural influences in fashion

8 Is this collection sustainable
HM has been working to improve sustainability but specifics about materials and practices for this collaboration havent been shared yet Check HMs website for details closer to the launch

9 How can I stay updated on this collaboration
Follow HM and Lorena Saravia on social media or sign up for HMs newsletter to receive announcements about the release

10 Will the collection be available in all sizes
HM usually offers a range of sizes in their collaborations including some extended sizing but its best to check the product details at launch

11 What makes this collaboration special compared to others
This partnership celebrates Mexican design and culture offering a unique blend of traditional elements and modern fashion that stands out from previous HM collaborations