Doni Nahmias is on a roll. After recently partnering with Timothée Chalamet and his stylist Taylor McNeill on the sold-out Marty Supreme clothing line, the founder of the Californian menswear label is returning to the Paris runway after a three-year break. The designer, who has been presenting in a Paris showroom since his last show for Fall/Winter 2023, will host an off-calendar runway this Thursday at the Palais de Tokyo.
I caught up with Nahmias over Zoom while he was still in Los Angeles, putting the finishing touches on pieces for the show.
Vogue: Hi Doni. What has the impact of the Marty Supreme collaboration been for your brand?
It’s given us strong momentum heading into 2026. We have a lot of exciting things coming this year, and it was an incredible opportunity. The value of the collaboration was never about the money—it was about the marketing, the creativity, and everything around the project. Even without a direct cash injection, what we gained in virality and cultural impact was far more valuable.
The project became something truly special. I think we helped create a new landscape for collaboration between film and fashion, raising the bar for how these worlds come together and how far those partnerships can go. In many ways, we’ve set a new standard. We had big visions for it, but we could never have fully predicted how it would unfold. Watching it snowball into the jacket of the year was surreal. Some things you have to let fate handle—and in this case, the stars definitely aligned.
Vogue: And you had collaborated with Timothée Chalamet and Taylor McNeill for A Complete Unknown before Marty Supreme.
It was a very collaborative effort. Timothée wanted a specific hoodie to wear for the A Complete Unknown press tour. We designed it together, and then fans became obsessed with it, so we ended up releasing it. The Marty Supreme collection was broader, including outerwear, track pants, polos, soccer jerseys, hats, and key chains. Each pop-up had its own exclusive colorway—white for London and red for the USA.
Vogue: Why did you decide to return to the Paris runway?
We’ve been planning the Paris show for a year now. We did a show in Los Angeles in June 2024, but this is our first time back on a Paris runway in three years, and it just felt like the right time. The brand has grown so much and has really found its true DNA and identity. I wanted to display that at the highest level, so I figured it was time to return to Paris on an international scale and express what the brand has become.
Vogue: Why the three-year hiatus?
Doing a show is so expensive, especially in Paris. Even if you get creative with your spending, a show can cost a whole season’s worth of income, so you have to make sure it’s worthwhile. I really wanted to take a step back and build a strong foundation for the brand before we kept spending so much money on shows.
Vogue: Earlier, you hinted at some exciting developments this year. What are they?
We have a takeover at Maxfield’s Prouvé house in Los Angeles right when we return from Paris in February. Then, we have our Puma sneaker launch in February. It’s our first collaboration with Puma, and there are two releases this year—one in February and one in April. We also have an official collaboration with Formula One, which will include multiple pop-ups. We’re planning for the Miami Grand Prix in May. The products will be available online, with different releases tailored to specific races like Monaco and Vegas. For a smaller brand like ours, having an official collaboration with them is something new we’re bringing to this space.
Vogue: What’s the size of your business?
We are hopefully on course to do close to $10 million in sales this year. From our launch in 2018 until now, it’s been a steady 20% to…We saw a 30% year-on-year increase with healthy organic growth. We’re fortunate that even during the toughest economic years, we still grew. Being a smaller brand has its advantages—the hits we take on the wholesale side aren’t as severe. While some brands might lose millions in a tough season, we’re dealing with losses in the tens of thousands because our volume is lower. We can then make up for that through in-person pop-ups or by finding ways to boost our online sales.
For Fall/Winter 2026, Nahmias is introducing tailoring and suiting elements.
Vogue: Saks Global filed for Chapter 11 bankruptcy protection on January 14 after a chaotic month. How does that affect Nahmias?
We’re navigating this right now, and there’s a lot of uncertainty. We have their entire spring buy in our warehouse, but until we get some answers, our factoring group isn’t approving the order guarantee.
Vogue: What’s your focus in terms of distribution?
We’re exploring what retail would look like if we opened a flagship store and are starting to look at spaces in LA. That’s the next big step for us. Having our own space would be a significant investment, but we’re figuring out how to take the brand to the next level—how to grow from a $10 million brand to a $50 million, and eventually a $200 million brand. Two key areas will be brick-and-mortar and direct-to-consumer.
Vogue: What’s your current geographical split?
About 65% of our business is in the US, with major cities being LA, New York, and Miami. We also do really well in London. We’re trying to figure out how to grow in Asia. We’re in a few specialty boutiques in Japan and South Korea—really special stores, but not high-volume. Our main focus right now is increasing global sales on our e-commerce website by 50% this year. They grew 50% from 2024 to 2025, which is amazing, and I want to repeat that this year.
Vogue: How do you plan to achieve that?
Mainly by being active on social media. That’s where everyone spends their time—if they’re not working or at the gym, they’re scrolling. The challenge is creating an emotional connection while people scroll. I don’t think it’s just about photos anymore; it’s about storytelling. Instead of shooting a traditional campaign, we invested in creating our own hand-drawn Nahmias cartoons. We released multiple 35-second episodes on social media leading up to the show. It was fun creating characters, inspired by the ’90s cartoons I grew up with.
Vogue: What can you share about your FW26 collection?
The collection is titled Wipeout, inspired by the moment of riding a wave or skating and falling—the mix of losing control and finding exhilaration in it. It’s our most mature and elevated collection yet but still retains a sense of playfulness. At its core, it’s rooted in our California DNA.
The range is expansive, featuring jacquards, knits, printed suedes developed through various techniques, and denim. We’re introducing tailoring and suiting elements. For the first time, footwear expands beyond sneakers and Pumas to include loafers, alongside new accessories and high-end jewelry. There’s also a nostalgic, playful touch with nods to classic ’90s-style cartoons, weaving some of our original characters into the collection.
Vogue: What’s your pricing like?
We’re further expanding our price range with this collection. We’ll have high-ticket specialty items, like leather goods or knits using finer yarns, but we also want to offer more accessible price points to appeal to a younger or broader audience.A financially stable customer who wants to invest in the brand. [The website currently lists a leather bomber for €2,474 and a T-shirt for €102.]
Vogue: What are your bestsellers?
Our bottoms are very popular—our denim and cargo pants—along with our hats. The Miracle Academy hat [worn by Justin Bieber on James Corden’s Carpool Karaoke in 2020] remains a core item for the brand. Additionally, about 30% of our direct sales come from custom orders. We create many custom pieces and tunnel looks for basketball and football players. With our atelier in Downtown LA, we have the capability to do so.
Vogue: Are you considering expanding into new categories?
I want to launch womenswear soon, ideally within the next season or two.
Vogue: When we last spoke, you mentioned your grandmother wears Nahmias. Is that still true?
Absolutely. She even got her own Marty Supreme jacket.
Frequently Asked Questions
Of course Here is a list of FAQs about Doni Nahmias discussing Marty Supreme the Paris runway and Formula 1 designed to sound like questions from a real person
General Beginner Questions
1 Who is Doni Nahmias
Doni Nahmias is a fashion designer and the founder of the luxury streetwear brand NAHMIAS Hes known for blending highend tailoring with relaxed California style
2 What is Marty Supreme
Marty Supreme is a popular limitededition sneaker collaboration between Doni Nahmiass brand and ASICS Its a reimagined version of the ASICS GELMC PLUS known for its premium materials and unique colorways
3 Why is Doni Nahmias talking about Formula 1
Doni Nahmias is a huge Formula 1 fan He often draws inspiration from the sports aestheticsspeed precision and glamourand incorporates it into his designs Hes also been seen at races and has dressed drivers
4 Did NAHMIAS have a show at Paris Fashion Week
Yes Doni Nahmias has presented his NAHMIAS collections on the official Paris Fashion Week calendar which is a major milestone for any designer signifying arrival in the highfashion world
Advanced Detailed Questions
5 Whats the connection between his Paris runway show and his overall brand vision
The Paris runway allows him to present a complete highfashion narrative While his core items are wearable streetwear the runway show elevates the brands storytelling showcasing sophisticated tailoring and concept pieces that trickle down into his main collections
6 How does Formula 1 influence his actual clothing designs
The influence is seen in details like racing stripes perforated leather reminiscent of racing seats sleek silhouettes that suggest speed and the use of technical fabrics Its less about logos and more about embodying the sports engineered luxury and dynamic energy
7 What makes the Marty Supreme sneaker so special or hyped
It combines ASICSs reputable comfort technology with Nahmiass luxury material choices and nuanced color palettes Its limited availability and status as a designer take on a classic sneaker model drive its high demand