### **Paraphrased Summary:**

Seoul has now surpassed Paris as the leading hub in the global beauty industry, attracting significant attention from private equity investors. Analysts predict that the surge in mergers and acquisitions (M&A) within South Korea’s booming cosmetics sector will continue well into the year.

### **Trailer Paragraph:**

Move over, Paris—Seoul is now the epicenter of the beauty world! With private equity firms racing to invest, South Korea’s cosmetics industry is experiencing an unprecedented boom. Experts forecast that the wave of high-profile deals and acquisitions is just getting started. Will this trend reshape the global beauty landscape? Stay tuned as the K-beauty revolution takes center stage.

*(Source: The Business of Fashion, March 2025)*