East Hampton is arguably America’s most famous—and unquestionably its most luxurious—beach town. Here, Gucci boutiques line Main Street while beachgoers roast s’mores each evening on Sag Main Beach. Gray-shingled homes owned by celebrities like Ina Garten and Robert Downey Jr. stand alongside renowned artist studios, and the best grocery shopping happens at local farm stands. Below is Vogue’s guide to East Hampton.

Where to Stay

The Hedges Inn
The owners of Palm Beach’s Colony Hotel have revitalized this beloved East Hampton landmark. While a full renovation is planned for next year, they’ve already introduced a concierge service, a beach butler stocked with chairs and coolers, and a lively new restaurant (more on that later).

LDV at The Maidstone
Designed by Poonam Khanna of Unionworks, the decor draws inspiration from the Hamptons’ natural landscape—think sandy neutrals, greens, blues, and peach. Guest rooms feature plush Frette-lined beds and clawfoot tubs, while cottages offer cozy living areas and private gardens. The gift shop stocks Tata Harper skincare and Giulivia Heritage pieces. Located in town, it’s steps from top restaurants and shops.

EHP Resort & Marina
Set on five waterfront acres along Three Mile Harbor, this resort caters to boat owners (though you don’t need a yacht to stay). The airy cottages feel more like private homes than hotel rooms. Amenities include a pool, tennis and pickleball courts, plus bikes, kayaks, and paddleboards. The gift shop carries beachy decor and designer dresses, while restaurant Si Si is ideal for rosé at sunset. This summer, the popular French-Indonesian spot Wayan will also open on-site.

Where to Eat

Sant Ambroeus
After shopping on Main and Newton Streets, enjoy a leisurely lunch at this Milanese café (also in NYC and Aspen). Favorites include penne arrabbiata, branzino, and the chicchirichi panini—though the entire menu is stellar. Open for breakfast too.

Swifty’s
Housed in The Hedges Inn, this revival of the former Upper East Side hotspot (closed in 2016) serves classics like jumbo crab cakes, lobster salad, and farm-fresh meatloaf for breakfast, lunch, and dinner.

Nick & Toni’s
An East Hampton institution for 37 years, this Tuscan-inspired spot is known for wood-fired pizzas, ramp pesto lumache, and seared halibut—plus prime celebrity spotting.

East Hampton Grill
With its dark wood and green interiors, this Hillstone Group-owned spot feels like a cozy tavern or club grill. It’s the go-to for martinis and a perfect medium-rare steak.Here’s a more natural and fluent version of your text while keeping the original meaning intact:

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### Where to Eat

Carissa’s
For a quick, casual meal, head to Carissa’s on Newton Lane. Don’t let the laid-back vibe fool you—Carissa was a 2025 James Beard semifinalist for Outstanding Bakery. Try their Jambon Beurre sandwich or raisin snail, and grab a box of breakfast pastries for the next morning.

Camp Rubirosa
New York’s beloved pizza spot, Rubirosa, has a seasonal pop-up in East Hampton at 31 Race Lane. Enjoy their signature thin-crust tie-dye pizza and house-made pastas in a fun, summer camp-themed setting.

Round Swamp Farm
This gourmet farm stand is a local favorite, offering fresh produce and delicious prepared foods like chicken salad, warm berry muffins, salmon salads, and sandwiches. They also serve heartier options like fish tacos, poke bowls, and bao buns.

### Where to Shop

East Hampton is known for its upscale boutiques—just walk down Main Street or Newton Lane, and you’ll find luxury brands like Gucci, Prada, and Louis Vuitton. Here are a few standout shops:

Ralph Lauren
The Hamptons have long inspired Ralph Lauren—so much so that the brand held its Spring 2025 show here. The East Hampton store embodies effortless coastal elegance, making it the perfect place to pick up their iconic American Flag sweater.

The Monogram Shop
Embrace Hamptons prep with this charming boutique, where you can personalize home goods, baby gifts, and party supplies with monograms or cheeky phrases (think cocktail napkins that say “Forced Family Fun”).

Kirna Zabete
This stylish East Hampton boutique offers a curated selection of designer beachwear, from Johanna Ortiz dresses to Pucci swimsuits and Zimmermann matching sets—ideal for a glamorous summer look.

Bookhampton
Recently acquired by art dealer Larry Gagosian, this beloved bookstore stocks everything from beach reads to literary classics and an impressive collection of art books.

Clic
A beautifully curated concept store, Clic features an eclectic mix of home decor, fashion, and books—think Casa Amalfi dinner plates next to Alemais dresses and Assouline coffee table books.

### What to Do

Longhouse Reserve
This 16-acre sculpture garden, once the home of textile artist Jack Lenor Larsen, is a must-visit. The grounds feature works by artists like Yoko Ono, Willem de Kooning, Ai Weiwei, and Daniel Arsham.

East Hampton Main Beach
The most iconic beach in town, but be aware—you’ll need a parking permit to visit.

Pollock-Krasner House
A National Historic Landmark, this former home and studio of Jackson Pollock and Lee Krasner offers a rare glimpse into the artists’ creative process. The studio floor still bears Pollock’s paint splatters from masterpieces like Autumn Rhythm and Convergence.

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