Tomorrow has partnered with Japanese designer Soshi Otsuki, the 2025 LVMH Prize winner. Beginning with the Fall/Winter 2025 season, Tomorrow will manage the wholesale operations and global expansion of Otsuki’s brand, Soshiotsuki.

This marks the third recent deal for Tomorrow. Last week, the company signed a distribution agreement with Roberto Cavalli to handle its wholesale business. In early October, it partnered with New York womenswear label Temily, known for its small-batch artisanal eveningwear, to help grow its operations and international reach.

These partnerships signal a new phase for Tomorrow, which has undergone significant changes in recent years. In 2022, the group relocated most of its operations from London to Milan, New York, and Shanghai due to post-Brexit logistical issues, shifting its focus away from British talent. In 2024, Tomorrow sold both A-Cold-Wall, in which it had acquired a majority stake earlier that year, and London concept store Machine-A, which it had taken a majority stake in back in 2020.

Currently, alongside these three new partners, Tomorrow works with designers including Meryll Rogge, the 2025 Andam Prize winner recently appointed creative director of Marni; Israeli designer Hed Mayner, who along with Soshiotsuki is a guest designer for Pitti Uomo’s January 2026 edition; and the Berlin-based brand Ottolinger, which has been operating for ten years.

Tomorrow’s journey has been eventful. CEO Stefano Martinetto started his career at his family’s agency A-L-E-X, working with Helmut Lang from 1993 to 1998 and serving as CEO for Raf Simons from 2004 to 2010. In 2011, Martinetto merged his business with Skims CEO Jens Grede’s Saturday Group to form Tomorrow London. After the merger, the company focused on British talent and occasionwear, collaborating with designers like Roksanda and Jonathan Saunders. By 2016, the emphasis shifted to contemporary labels including Nanushka, Ambush, Marni, and A-Cold-Wall—partnerships that have since concluded.

Between 2018 and 2020, the group concentrated on capital investments and equity stakes in independent designers such as Coperni, Martine Rose, and Charles Jeffrey. Martinetto notes that Tomorrow is no longer seeking stakes in other brands, instead focusing on distribution and advisory services while helping its invested brands become independent. “This transition is currently underway across our portfolio, with brand and platform teams working in close partnership to build autonomous, scalable businesses in their own time,” he told Vogue Business.

Martinetto says the brands Tomorrow now prioritizes are less “directional” or trend-driven, reflecting changing tastes among Gen Z and millennials. “The younger generation has an evolved fashion taste—they buy into something less directional but still not boring. They don’t need to buy into quiet luxury, but it’s something that’s not so overdesigned.”

He explains that Temily is a brand he “trusts for its level of taste and knowledge of craftsmanship,” while Roberto Cavalli represents “one of the last iconic brands with legacy, and I believe there’s a return to maximalism and femininity,” pointing to strong Gen Z demand for the brand on resale sites.

Martinetto has followed Otsuki’s work for years. “When I saw the collection in person, there was an immediate, visceral recognition: I was standing before one of the most exceptional menswear collections I’ve encountered in recent memory,” he said. “Tailoring is not just technique—it’s storytelling. With Soshiotsuki, I see a new chapter being written; one that honors tradition while pushing boundaries. It’s a privilege to support that journey.”Through this partnership, Otsuki aims to expand his business. “We were already in talks even before I won the LVMH Prize,” the designer explains. “When I visited Tomorrow’s showroom, I was impressed by its luxurious feel and Stefano’s enthusiasm, which convinced me to partner with them. My goal is to increase sales enough to sustainably host two fashion shows each year independently.”

Related topics:
– Soshi Otsuki of Soshiotsuki Wins the 2025 LVMH Prize
– Tomorrow London shifts focus as brands reach a turning point
– Tomorrow London: Fashion’s alternative conglomerate

Frequently Asked Questions
Of course Here is a list of helpful and clear FAQs about Tomorrow Signs agreement with Japanese designer Soshi Otsuki

General Beginner Questions

1 Who is Soshi Otsuki
Soshi Otsuki is a renowned Japanese designer known for his minimalist clean and highly functional design style that often blends traditional Japanese aesthetics with modern elements

2 What is this agreement about
Tomorrow Signs has entered into a formal partnership with Soshi Otsuki He will provide exclusive design direction create unique sign collections and help infuse a distinct Japanese minimalist philosophy into their products

3 Why did Tomorrow Signs partner with a Japanese designer
This partnership aims to elevate their design offerings bringing a fresh internationallyrecognized aesthetic to their signage It helps them stand out in the market and appeal to customers looking for sophisticated artful and timeless designs

4 What kind of signs will this collaboration produce
You can expect signs that feature clean lines natural materials subtle typography and a focus on tranquility and balancehallmarks of Otsukis style This could include everything from interior office signage to elegant storefront signs

Benefits Impact

5 What are the main benefits of this collaboration for customers
Customers gain access to exclusive artistdriven signage that isnt available elsewhere The signs will be highquality aesthetically unique and can help a business project a more refined and globallyinspired brand image

6 How does this agreement affect the quality of Tomorrow Signs products
While Tomorrow Signs has always focused on quality Otsukis involvement pushes the boundaries of design and craftsmanship Expect a stronger emphasis on material selection detail and the overall user experience of the sign

7 Will this make the signs more expensive
There might be a premium for the exclusive designer collections as they involve unique creative input and potentially special materials However Tomorrow Signs core product lines will likely remain at their standard price points

Practical Details Purchasing

8 Where can I see or buy these collaborative signs
They will be featured prominently on the Tomorrow Signs website in their marketing materials and potentially in showrooms Look for a dedicated Soshi Otsuki Collection or similar section

9 Can I request a custom sign designed by Soshi Otsuki himself
While he is setting