In fashion, if you can put “a” and “girl” around your brand’s name and people instantly picture the style, you’ve built more than a brand—you’ve created a lifestyle. Let’s try it: think of a Staud girl. You already have an image in mind. A little eclectic, definitely not afraid of a statement piece, but just as comfortable with the classics. She dresses for her mood, not the occasion, and is as likely to wear a surf tee and denim shorts as a beaded mini and kitten heels. She probably listens to acid rock, definitely reads Neptune Papers, and might enjoy a glass of corpinnat now and then.
With such a clear identity, it was inevitable that Staud would expand into homewares, solidifying its status as an archetype. Today, Staud Home launches with a collection of ceramics, leather goods, and textiles, marking the Los Angeles-based label’s first step into this category.
It’s been just over ten years since Sarah Staudinger and George Augusto founded Staud. Since then, the brand’s rise has been meteoric, expanding into new categories like sportswear and denim, collaborating with names like New Balance, Birkenstock, and Keds, and even creating a capsule collection for St. Regis Hotels. But despite the constant stream of new collections, store openings, and impressive revenue milestones, entering homewares felt especially significant to Staudinger.
“It’s something I’ve wanted to launch for years,” she tells Vogue, “not only because it’s a natural extension from our accessories and brand identity, but because I’ve personally felt there’s a gap in home goods for our customer.” She’s referring to those everyday objects that effortlessly double as decor—like a coaster with the perfect patina or a key tray that can also serve as an ashtray. “This home collection treats every living space like a canvas,” she says, “one that’s never quite finished.”
That sense of fluidity mirrors her approach to personal style. “It’s a reflection of my mood, that urge to mix things up when something feels stale,” she explains. “Repurposing a favorite top with a different bottom, or wearing a gown with flip-flops instead of heels.” It’s the same feeling, she adds, as rearranging your coffee table or moving vases to new spots.
So far, the design process for Staud Home hasn’t felt all that different from fashion. “Some pieces I make myself, some are inspired by things I’ve collected or taken from my parents, some are just objects that spark joy, and some are things I can’t seem to find but genuinely need, like a placemat,” she says.
One example that comes to mind involves an unlikely hero: a sheep sculpture from a flea market. “My husband pointed it out, and at first I thought, what are we going to do with that? We had no place for it and no real plan,” she recalls. But they brought it home anyway, and it found a spot in the living room corner. She immediately fell in love. “It reminded me of François-Xavier Lalanne’s pieces, or the sheep photographed at Yves Saint Laurent’s home, but it was our version. A random $50 find that completely changed the energy of a room we’ve spent so much time in.” That, she explains, is the idea behind Staud Home—and why the sheep motif appears on a ceramic vase in the collection. “It’s about the familiar and the unexpected coming together to breathe new life into a space you thought you already knew.”
Staud Home’s inaugural collection has a bit of everything: crinkled ceramic wall art, leather vases with a signature weave, and practical items like bookends, placemats, and coasters—all with a slightly irregular shape. Those imperfections are key. “Nothing in your home or in fashion should feel too perfect,” she says.”It’s boring and lacks personality.”
The colors for the leather pieces were inspired by the palettes of Staud’s handbags—chic neutrals with an occasional pop of color. “I thought a lot about my friends’ homes and apartments and how to choose colors that could fit easily into different spaces,” she says. She also considered how objects inhabit a space, similar to fashion pieces. “Sometimes I would leave a bag I loved out because it completed the room with its color or shape,” she explains. “Even thinking about what happens when you come home, where your things go, led to pieces like our catch-all trays and leather buckets, which are directly inspired by our bags.”
Despite having crafted one-off pieces for Staud stores and her own home, she had never created decor items for sale. “There’s so much I have learned during this process, like how to wire lamps properly, how to develop scents, and how to take something I’ve made by hand and translate it into something others would want without it losing its soul.” Speaking of scents, they developed a signature aroma in her greenhouse called Serre, which was turned into candles for the collection. “It felt elevated, mysterious, but still warm and inviting.”
Perhaps the most compelling motif of the collection is what—or rather, who—she refers to as Henry. Staudinger was deep in the process of creating faces for the brand’s Melrose Avenue flagship in her home ceramic studio when Henry was born. “One day, I made a pot with a face on it, ears sticking out with a subtle smile. It made me so happy. It had a personality, not just a function.” Henry was, she says, a total vibe: the Staud version of the ubiquitous yellow happy face. “You can’t see a Henry and not feel happy. It’s not a bright happy face, it’s not screaming out, it’s subtle, it’s a nod. It evokes emotion without yelling it. When you see him, you’ll know. And honestly, everything in the collection is meant to feel like that.”
Staud Home launches on April 7 and is available exclusively at Staud stores and on the brand’s website, with prices ranging from $75 to $2500.
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Staud ceramic sheep vase
$400 STAUD
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Staud ceramic vase bookends
$550 STAUD
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Staud ceramic table lamp
$825 STAUD
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Staud metal ashtray
$150 STAUD
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Staud leather lighter cover
$75 STAUD
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Staud striped ACL tray holder
$225 STAUD
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Staud M Henry ceramic candle
$225 STAUD
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Staud large leather wrapped vase
$325 STAUD
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Staud candlestick set
$295 STAUD
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Staud Eva ceramic vases
$725 STAUD
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Staud tic tac toe
$525 STAUD
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Staud sunken vase
$425 STAUD
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Staud glass leather vase
$395 STAUD
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Staud organic sculpture ceramic twine
$625 STAUD
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Staud mini table lamp
$825 STAUD
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Staud XS ceramic candle
$80 STAUD
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Staud stackable leather trays
$395 STAUD
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Staud tall hand-beaded vase
$2,500 STAUD
Frequently Asked Questions
Of course Here is a list of helpful FAQs about Stauds debut home collection designed to sound like questions from real customers
General Style
Q What is Stauds home collection all about
A Its the brands first step into home decor bringing their signature artisanal craftsmanship and bold playful style from clothing into objects for your living space
Q How would you describe the overall style
A Think of it as elevated eclectic It mixes classic shapes with unexpected colors textures and artisanal detailsstylish but never too serious
Q Is this just a limited capsule or will it be a permanent line
A While its a debut collection Staud has indicated this is the beginning of their expansion into home so we can expect new pieces and drops in the future
Quality Craftsmanship
Q What does artisanal mean for these home pieces
A It means many items are handfinished use unique material blends and show the slight variations that come from being made by skilled craftspeople not just massproduced
Q Is the quality comparable to their clothing
A Yes The collection reflects the same attention to detail material selection and design integrity that Staud is known for in fashion now applied to durable home goods
Q Where are the pieces made
A Staud works with specialized artisans and manufacturers around the world with a focus on preserving traditional techniques Specific origin details are usually listed on each products description
Shopping Practicality
Q Where can I buy the home collection
A Directly on the Staud website and at select Staud retail stores It may also be available through highend home goods retailers
Q What kind of items are included
A The debut collection focuses on decor and tabletop think vases candle holders decorative objects glassware and ceramic serveware
Q Are these pieces functional or just decorative
A Most are designed for both A sculptural vase holds water for flowers and a candlestick is made to actually hold a candle Theyre meant to be used and enjoyed
Q Whats the price point like
A Its a luxury designer