Here’s the rewritten version in fluent, natural English:

Big news from Palomo Spain: Designer Alejandro Gómez Palomo has brought on a CEO to oversee his label’s operations. Rosella Lopez brings impressive experience—she began her career in sales at Diane von Furstenberg and Polo Ralph Lauren, then rose to become president at Cushnie.

“I’m just happy to focus on what I do best—designing,” Palomo said with a laugh during a recent call. He described how Lopez won him over with one key question: “I love your clothes, but why make them so hard for women to wear?”

With this resort collection, Palomo Spain is officially launching womenswear alongside hiring its new CEO. It’s a natural progression, even if Palomo didn’t always see it coming. “I’ve been making dresses all along,” he noted, “even if men weren’t wearing them on red carpets.” More seriously, he pointed out he’s long dressed women through custom projects—it just wasn’t as attention-grabbing as putting men in womenswear.

Why the official launch took this long comes down to perspective. For designers like Palomo, whose work reflects his queer identity, traditional menswear concepts invite reinvention. Making that statement clearly takes time, but with the label turning 10 next year, now’s the moment to strengthen its foundation and look ahead—ensuring anyone who loves the clothes can wear them.

“We’re focusing on consistency now,” Palomo explained, choosing resort season for the launch to test the waters while moving forward. His recent show schedule has been irregular, but that’s on the to-do list. This collection aimed for streamlined, mature designs—”not just layering feathers over crystals over lace,” he joked (though those elements aren’t gone entirely).

The womenswear debut includes chic shirtdresses, playful knits, corseted evening looks, sharp tailoring, and statement gowns. The menswear remains largely unchanged, with just a slight polish for broader appeal.

Palomo added cocooning capelets to shirts and jackets, plus dramatic bubble-hemmed silhouettes nodding subtly to Balenciaga. He emphasized embracing Spanish heritage as key to the brand’s next chapter: “It’s what sets us apart. Like Rosalía in music or Almodóvar in film, we should make that global impact in fashion too.” Consider this Palomo’s play for the world stage.