### **Paraphrased Summary:**
This week, all eyes are on H&M as the fast-fashion giant prepares to release its first-quarter results. The brand has been pushing for a turnaround, banking on high-profile marketing campaigns—including a surprise concert in Times Square featuring pop star Charli XCX—to reignite growth. The event was part of the launch for H&M’s fall collection, signaling the company’s efforts to recapture consumer excitement.
### **Trailer-Style Paragraph:**
**Can H&M make its big comeback?** After a bold marketing blitz—complete with a star-studded Times Square takeover—the fast-fashion leader is betting big on a revival. With first-quarter results dropping soon, the question remains: Will the hype translate into growth? Stay tuned as the fashion world waits to see if H&M’s high-energy strategy pays off.
*(Note: The original text appears to be a snippet from a larger article on The Business of Fashion (BoF) website, discussing H&M’s turnaround efforts. The paraphrased version keeps the core details while making it more concise and engaging.)*