The Row’s Paris showroom was filled with a pleasant fragrance and elegant ikebana flower arrangements—so captivating that it took a moment to notice something unusual. This season, there were no mannequins.

Normally, these quiet presentations feature carefully posed figures that showcase either The Row’s design mastery or how a relaxed blazer can achieve perfection. Instead, a sculptural clothing rack by Julian Schnabel held Look 24—a vintage silk shantung pajama set and cashmere sweater vest—with a pair of low-heeled Liisa pumps below (a versatile style that pairs well with anything, even white socks). The display felt like an art installation, inviting personal interpretation.

Yet standout pieces were everywhere: a cheerful yellow cape as sturdy as a raincoat, a cashmere coat as comfortable as a robe, a men’s trench with a removable flannel lining, and structured bags like the Georgia in linen canvas and the compact Amber in woven leather. Photographer Mark Kean captured them in this series, giving the season’s “lived-in” aesthetic a nostalgic editorial feel.

While the mostly black-and-white lookbook might overlook delicate details—like a softly glowing pink shirt—it highlights the simplicity of white jersey basics (with a subtly textured, well-worn feel) as everyday staples. These pieces layer effortlessly, blending indoor and outdoor wear into one polished look when paired with heels. In a world that often feels heavy, easy, comfortable dressing is a relief. But one might wonder if we’re seeing Veblen’s theory of inconspicuous luxury play out in these understated designs.

This relaxed, intimate atmosphere follows The Row’s ultra-discreet preview of homewares during Milan Design Week, signaling the brand’s expansion into lifestyle. As they approach their 20th anniversary in 2026, it’s worth remembering that Mary-Kate and Ashley Olsen founded The Row in search of the perfect T-shirt. Everything they create still embodies that same refined simplicity—just on a larger scale. After all this time, perhaps what’s missing is a deeper connection to the designers themselves.