A summer in the South of France calls for plenty of rosé, crochet dresses, Breton stripes, and Françoise Hardy playing softly in the background. Sofia Richie Grainge has been soaking up the French Riviera, bouncing from a Monaco wedding to the luxurious Hotel du Cap-Eden-Roc with her family—and now she’s debuted a fresh haircut to match the vibe.

Surprise! Richie Grainge has a bob—a “French bob,” as she called it in her Instagram reveal. The post showed the transformation by London hairstylist George Curran, along with sun-soaked vacation snaps. Known for her signature long blonde hair and sleek buns, her new chin-length chop keeps her middle part while adding dimension with darker and lighter blonde pieces—perfect for breezy Riviera days.

“Sofia’s hair needed a refresh,” Curran told Vogue, noting her history of polished updos that helped define the clean-girl aesthetic. “She was nervous but excited,” he added. Richie Grainge had been considering the cut for weeks. “She’d already trimmed five inches off but wanted a full reset.”

In a TikTok documenting the big chop, she explained her reasoning: “I overdid Keratin treatments, and my hair was fried. Cutting it was the only way to start fresh.” Despite last-minute nerves—pausing to wonder if she should keep it as is—she went for it. “It’s a great look for 27,” she reassured herself. The night before, she’d told her husband, Elliot Grainge, “I want a real bob. It’s gotta go.”

When she jokingly asked if he’d shave his head in solidarity, he replied, “I already have a bob.”
“No, you have a pixie,” she shot back.

Curran, who cut her hair in France, said they’d discussed inspiration—like an “old-money” layered bob—but finalized the length on the spot. “Until someone’s in the chair, it’s hard to decide,” he explained.

On TikTok, Richie Grainge filmed Curran arriving at her hotel room. “Last time I had a bob, I was a messy teen who never styled it,” she joked over matcha and a croissant. “I love George—if I have a son, I’d name him George.”

The cut was gradual. “We went shorter bit by bit until it was perfect,” Curran said. Known for sleek bobs (like those he’s done for REFY founder Jess Hunt), he kept hers blunt. “Short hair shows off thickness you don’t see when it’s long.”

The result? A chic, lived-in bob that’s effortlessly French—just like her summer.Here’s the rewritten text in fluent, natural English:

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“I like to keep the ends blunt,” he explains. “I don’t like to break them up too much—I soften and texturize them, but the cut stays heavy and blunt at the ends.”

From Gigi Hadid’s flippy bob to Selena Gomez’s shoulder-length lob and Keke Palmer’s sharp red chop, a short, sweet haircut is the quickest way to refresh your look for the season. The French bob—usually one length, grazing the earlobes, with effortless texture—remains a timeless favorite because it’s both easy and iconic. “It’s never going out of style,” says Curran. “It’s chic, wearable, and just the right length to style in different ways. Nothing makes more of a statement.”

The French bob perfectly matches Richie Grainge’s vibe: effortless, playful, chic, and, as her TikTok shows, completely carefree. “I love my bob!” she gushed on TikTok, flipping her hair in that universal post-chop dance. “I freaking love it!” Her husband, Elliot, chimed in with approval: “I think it’s really, really pretty,” he said in the background. “It’s so ’90s New York!” Friend and comedian Jake Shane also joined in, adding to the bob love.

Richie Grainge’s hairstyle is easy to recreate, too. “The most important thing with any haircut is that it looks good when left natural,” says Curran. Styling is up to personal preference—if you want volume, use a volumizing spray and a little serum. For a natural look, try curl cream and air-drying. “No one wants a haircut they can’t style themselves.”

Bonjour, bob—stay with us.

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The rewritten version keeps the original meaning while improving flow, simplifying phrasing, and removing awkward formatting. Let me know if you’d like any further refinements!