For Cindy Crawford and Kaia Gerber, style runs in the family.

When this mother-daughter duo isn’t busy ruling the modeling world, you’ll often spot them in effortlessly coordinated off-duty outfits. While their red-carpet looks are just as stunning, their everyday style is so on point that they’ve landed a new fashion campaign—alongside Rande and Presley Gerber, turning it into a full family affair.

Shot by frequent Vogue collaborator Cass Bird for Vuori, the family models the brand’s hoodies, sweatpants, bikini tops, bodysuits, and more.

Following the campaign, Vogue sat down with the pair to chat about working together, their shared approach to style, and how they plan to celebrate Mother’s Day (hint: a yearly tradition is involved). Below, read their full conversation.

Vogue: Kaia, when did you first realize your mom was a supermodel? And when did you decide you wanted to follow in her footsteps?

Gerber: I didn’t even question why she was always getting her picture taken—I thought it was normal! As for wanting to model myself, I grew up in that world. Seeing how hard my mom worked and the life she built through her career was really inspiring.

Crawford: When she was little, she and her friends loved playing dress-up and staging photo shoots. They’d raid my closet, and I’d do their hair and makeup. Kaia always adored it. Her first solo booking was with Donatella Versace for Versace Kids.

Cindy, how has the modeling industry changed since you started?

Crawford: When I began, there was no internet. I didn’t have references to study—I barely knew designers! Today’s models can research photographers and stylists beforehand. Kaia always does her homework—if she’s working with Peter Lindbergh, she knows it’ll be moody.

Gerber: You’re a great student too. I think I got that curiosity from you.

Kaia, having an iconic supermodel mom as a mentor must be surreal. What’s the best advice she’s given you?

Gerber: My mom isn’t the type to give unsolicited advice. I’ve learned more by watching how she moves through the world—it makes me so proud to be her daughter. People always tell me stories about her, and they’re always about how smart, funny, and punctual she is. She drilled that into me, and now I value it too.

Crawford: I told Presley the same thing when he got his first job: Be on time, be prepared, and stay off your phone!

Let’s talk fashion. Kaia, you recently wore a white Hervé Léger dress inspired by Cindy’s 1993 Oscars look. How do you two approach style together?

Crawford: I trust Kaia’s taste, but I don’t want to be the mom who tries too hard. I’d never compete with my 23-year-old daughter—but I still love reimagining fashion.

Gerber: I’m definitely more inspired by her than she is by me. Her style has always been so polished. The older I get, the more I lean into her classic aesthetic. The best part of looking like your parent?If I want to know if a hair or makeup look will suit me, I look up pictures of my mom—because if it works for her, chances are I can pull it off too.

Crawford: We recently went to an event, and Kaia found an old Alaïa dress of mine. Nothing makes me happier. If she wants to wear something I wore 30 years ago, what bigger compliment is there?

Vogue: Is there anything off-limits you wouldn’t let her borrow?

Gerber: Maybe your wedding dress?

Crawford: No, I’d love for you to wear it! My wedding dress was so cute—it was an off-the-rack John Galliano. There are so many things I wish I’d saved. I was Kaia’s age, living in a tiny New York apartment, so I got rid of a lot. I regret it now—I should have archived some pieces. Like the first designer dress I bought when I started modeling—a black Calvin Klein sheath with a backless cut. I spotted it in a magazine, tracked it down, and wore it to prom. Another favorite was a black Mugler dress, very Marilyn Monroe-esque, that I wore to my first model cocktail event in Chicago.

Vogue: Kaia, do you have any treasured pieces in your own archive?

Gerber: I have a lot of archival Sarah Burton—she gives you everything you wear, which is rare for a designer. I also recently bought a vintage Alaïa coat that I’m pretty sure my mom has a version of.

(The Gerber family’s new Vuori campaign, photographed by Cass Bird, appears here.)

Vogue: Your Vuori campaign features athleisure, which is now its own fashion category. How do you both approach off-duty dressing?

Gerber: Toward the end of the pandemic, the only time people left the house was to go to the gym. That’s when I noticed workout clothes becoming a full-on look. After months in cozy loungewear, I thought, Why would I ever wear anything else? But if you look back to the ’90s—my mom’s or Jane Fonda’s workout videos—athleisure was already trending. It was a big part of culture and fashion. To me, it feels like we’re continuing that. I want clothes I can live in all day.

Crawford: It’s funny—when I’d drop the kids off at school in Malibu (when they were little), I was usually in workout clothes. Occasionally, I’d show up in a “supermodel outfit,” and the other moms would say, Oh, you’re going into town today. Malibu is all about hiking or beach walks. Now, health and wellness are the new luxury. When you put effort into taking care of yourself, you want to feel good doing it. Cute workout clothes actually motivate you.

Vogue: How will you spend Mother’s Day this year?

Crawford: Kaia and my son both live in L.A., so I just want to be with them. As a family, we’ve realized how precious our time together is—especially now that they’re adults with their own lives. When they were little, they’d make me breakfast in bed. I’d pretend to still be asleep (I’m usually the first one up). I don’t care about gifts—just a handwritten card!

(This interview has been edited and condensed for clarity.)