Your eyebrows shape your face more than anything else. An arched brow can lengthen your face, while a feathered brow can open up your eyes. But what if you want that lifted look without surgery or injections? That’s where the flat brow comes in—the eyebrow shape every “It” girl is wearing right now.
Ariana Grande, Phoebe Dynevor, and KATSEYE’s Manon Bannerman all rock this style. For Odessa A’zion, who famously does her own hair and makeup, the flat brow is her signature. Below, experts explain everything you need to know about 2026’s biggest brow trend.
What is the flat brow?
The flat brow, also called the straight brow, follows a straight line instead of a traditional arch. While it originated in K-Beauty to soften facial features, it’s now used to create a lifted effect. “Current beauty trends focus on a ‘snatched,’ lifted look, inspired by popular Korean anti-aging treatments like Botox and laser lifting,” says celebrity makeup artist Andrew Park. “Flat brows are an easy, non-invasive way to achieve that lifted impression.”
Celebrity brow artist Kristie Streicher compares the flat brow’s effect to cat-eye liner. “Straight brows feel international and cool,” she says. Celebrity brow artist and Chanel ambassador Jimena Garcia adds that a straight brow brings a “sensual, emotive quality,” creating “a serene gaze that draws you in,” unlike an arched brow.
Anyone can wear a flat brow, though some face shapes may benefit more than others. Garcia notes that a straight brow can visually shorten a long face, so consider how it balances your natural features. “Anyone can wear a straight brow if it’s crafted with intention,” she says.
Streicher adds that you can experiment with a straighter brow without losing your natural arch. “It’s about softening the curve rather than forcing a shape,” she explains. “When done thoughtfully, a straighter brow can feel sexy and modern while still looking like you.”
How to Get a Flat Brow
If you want to try the trend, Streicher advises against plucking hairs to achieve the shape. Instead, use a face razor or dermaplaning tool to trim a few strategic hairs. “Cutting the hair won’t affect its ability to regrow (but plucking might), which keeps your options open,” she says. Trim hairs at the top of the arch and under the front of the brow to prevent a downward curve. Use a product like the KS&CO Microfeathering Brow Pen to extend the brow outward rather than upward for a lifted look.
Park suggests using an eyebrow pencil to sketch a guideline for your desired shape. Mark the area from the arch to the tail that needs straightening, and don’t worry too much about matching your natural eye shape perfectly. “You actually need to draw them slightly higher than you think,” he says. “When you try to match the eye shape too closely, you naturally end up pulling the brows downward.”
For Bannerman’s Grammys look, Park used the Shu Uemura Eyebrow Pencil and the Kosas Brow Pop Nano Ultra-Fine Detailing + Feathering Eyebrow Pencil. Garcia recommends using a brow gel like the Chanel La Palette Sourcils Brow Wax and Brow Powder Duo to define and set the hairs for an architectural, balanced structure.
As for the future of the flat brow, experts believe it’s here to stay. 2026 is shaping up to be the year everyone straightens their arches—and we’re all for it. “People are craving a look again—something intentional and a little sexy—and the straight brow delivers that,” says Streicher. “There’s a clear ’90s vixen influence, and this shape gives that same confident, lifted energy.”
Have a beauty or wellness trend you’re curious about? We want to know.You can email Vogue’s senior beauty and wellness editor at beauty@vogue.com.
Frequently Asked Questions
FAQs What Is the Flat Brow Your Guide to the KBeauty Trend
Basics Definition
Q What exactly is a flat brow
A Its a Kbeauty eyebrow trend where the brow is shaped to have a straighter softer arch Instead of a high sharp curve it follows a gentler almost horizontal line from start to tail creating a youthful and relaxed look
Q How is it different from a regular arched brow
A A traditional arched brow has a distinct curved peak The flat brow minimizes this peak making the top line of the brow much flatter Its less angular and more sweet or innocentlooking
Q Is it the same as a straight brow
A Yes the terms flat brow and straight brow are often used interchangeably in Kbeauty to describe this lowarch style
Benefits Appeal
Q Why is the flat brow so popular in Kbeauty
A Its prized for creating a softer more youthful and innocent aesthetic that aligns with Korean beauty ideals It can make the face appear more gentle and approachable
Q What face shapes does the flat brow suit best
A Its especially flattering on round or square faces as the straight line can help add subtle length It can also soften strong features on heartshaped or angular faces
Q Can it make my eyes look bigger
A Yes By keeping the brow lower and straighter above the eye it can create the illusion of more lid space and make eyes appear larger and more open
Application Styling
Q How do I achieve a flat brow if I have naturally arched brows
A Focus on filling and extending Use a pencil or powder to draw tiny hairlike strokes under your natural arch to build a straighter bottom line and avoid overplucking the top The goal is to visually lower the arch not remove it entirely
Q What products work best for creating this look
A A finetipped brow pencil is ideal for drawing precise hairlike strokes to build shape A soft brow powder or pomade can help fill for a more natural diffused finish A clear or tinted brow gel