Earlier this year, Wes Gordon announced that the Carolina Herrera spring 2026 collection would be presented in Europe, specifically in Madrid. Today, he confirmed the show will take place in Plaza Mayor, one of Spain’s most iconic landmarks, which dates back to the 16th century.
“We’re very excited—I think this is my favorite collection I’ve ever done,” Gordon shared in a recent phone call. “Plaza Mayor is the heart of Madrid, both geographically and culturally. The idea of showing there gives me goosebumps—it’s just magical.” This will be the New York–based label’s third international show, following previous pre-collection presentations in Latin America: one on a hill overlooking the Christ the Redeemer statue in Rio de Janeiro, and another at Mexico City’s famed Museo Anahuacalli, designed by Diego Rivera.
As is his tradition, Gordon’s spring 2026 collection will include collaborations with Spanish artisans and creatives. The event will conclude with a major party to celebrate the launch of the brand’s newest fragrance, La Bomba. “I’ve been fortunate to get to know Madrid well through both work and leisure visits, and I’ve truly fallen in love with the city,” he added.
There’s also a sense of homecoming for the brand, as its parent company, Puig, is based in Spain (though headquartered in Barcelona). “In many ways, these destination shows feel like family reunions for us at Herrera,” Gordon explained. “They bring together every part of the business—fragrance, beauty, accessories, eyewear, and fashion—into one cohesive event. It’s going to be romantic, magical, and very much Madrid.”
Frequently Asked Questions
Of course Here is a list of FAQs about Wes Gordon bringing Carolina Herreras Spring 2026 collection to Madrids Plaza Mayor
General Beginner Questions
Q Who is Wes Gordon
A He is the Creative Director of the fashion house Carolina Herrera responsible for designing its collections
Q What is the Carolina Herrera brand known for
A Its known for its elegant feminine and sophisticated style often featuring bold colors crisp white shirts and dramatic evening wear
Q Why is the show being held in Madrids Plaza Mayor
A Plaza Mayor is a historic and iconic square Holding the show there merges Carolina Herreras timeless elegance with Spanish heritage and creates a spectacular memorable backdrop
Q When is this fashion show happening
A The show is for the Spring 2026 collection The exact date will be announced by the brand closer to the event
Q Can the public attend the show
A Typically fashion shows like this are industryonly events The public can usually watch through live streams online or see photos and videos afterward
Advanced Detailed Questions
Q What is the significance of showing in Madrid instead of a traditional fashion capital
A It signals a strategic move to highlight the brands global appeal tap into the important Spanish market and create a unique destination show that generates more media buzz than a standard runway show
Q How does Wes Gordons vision for Carolina Herrera differ from the founders
A While respecting the brands DNA of elegance Gordon often incorporates a more playful modern and accessible sensibility using louder prints and contemporary silhouettes alongside the classic Herrera codes
Q What can we expect from the Spring 2026 collection based on this location
A The Plaza Mayor setting suggests the collection might draw inspiration from Spanish culturethink elements like flamenco ruffles matador detailing vibrant traditional colors or architectural influences from the square itself
Q What are the biggest logistical challenges of hosting a show in a historic openair venue like Plaza Mayor
A Challenges include weatherproofing building a temporary runway that doesnt damage the historic site managing large crowds and security and controlling lighting and sound in an open space