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Coffee and red wine are my guilty pleasures, and I usually enjoy them in generous amounts. To combat the stains they cause, I rely on a good whitening toothpaste and an electric toothbrush as part of my daily routine. I’m not aiming for unnaturally white, movie-star teeth—some discoloration is normal, especially when you drink these beverages regularly (tea isn’t any better, by the way). But when my smile starts looking a little too coffee-stained, I don’t mind giving it a little help.
Professional whitening treatments can be harsh on sensitive teeth, so I prefer gentler solutions like whitening toothpaste. The results might not be dramatic, but they do make a noticeable difference. Cosmetic dentist Dr. Lauren Becker explains that whitening toothpastes work by using mild abrasives to remove surface stains.
Vogue’s Top Whitening Toothpastes:
Best Overall:
Crest 3D White Advanced Teeth Whitening Toothpaste
$15 ($12 with 20% off at Amazon)
Best for Deep Stains:
Colgate Optic White Advanced Toothpaste
$15 ($13 with 13% off at Amazon)
Best Professional-Grade Whitening:
Opalescence Whitening Toothpaste
$15 at Amazon
### Does whitening toothpaste really work?
Not all whitening toothpastes are equally effective. According to cosmetic dentist Dr. Anjali Rajpal, their performance depends on the ingredients. Some use mild abrasives like silica to scrub away stains, while others contain hydrogen peroxide or carbamide peroxide to break down stains chemically. Some even add optical brighteners for a temporary whitening effect.
We asked dentists what to look for in a whitening toothpaste and picked 10 top options.
Best Overall: Crest 3D White Advanced Whitening Toothpaste
$15 ($12 with 20% off at Amazon)
Why we love it: A longtime favorite, this toothpaste gets praise from dentists like Dr. Jaskaren Randhawa for safely removing stains and brightening teeth without harming enamel. It also contains fluoride for cavity protection. Dr. Becker adds that many patients see results in just a few days.
Best with Charcoal: Hello Epic Whitening with Charcoal
$6 ($5 with 17% off at Amazon)
Why we love it: Activated charcoal is popular for stain removal, and this fluoride-free formula offers a natural approach to whitening, according to LA-based cosmetic dentist Dr. Rajpal.
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Charcoal Toothpaste Note:
While charcoal toothpaste is popular, its long-term effects on enamel are still unclear due to its abrasive nature. It’s best used occasionally rather than as your everyday toothpaste.
Key Ingredients: Activated charcoal, coconut oil, glycerin
Size: 4 oz
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### Best Fluoride-Free Formula: Boka Nano Hydroxyapatite Toothpaste
Price: $13 (originally $16, 19% off) on Amazon
Why We Love It:
Dr. Randhawa recommends this fluoride-free toothpaste for its use of nano-hydroxyapatite, which helps repair and remineralize enamel, preventing cavities and strengthening teeth. It’s also gentle on sensitive teeth and free from sulfates, parabens, and artificial flavors or colors—making it safe for the whole family. Plus, it comes in unique flavors like Elemint (with cardamom), yuzu mint, and lemon lavender.
Key Ingredients: Sodium bicarbonate (natural baking soda), nano-hydroxyapatite
Size: 4 oz
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### Best for Deeper Stains: Colgate Optic White Advanced Toothpaste
Price: $13 (originally $15, 13% off) on Amazon
Why We Love It:
A household name, Colgate’s Optic White toothpaste contains 2% hydrogen peroxide to remove both surface and deeper stains safely. Dr. Randhawa explains that this concentration is enamel-safe when used as directed, offering gentle whitening without damage. Combined with fluoride, it also strengthens enamel and prevents cavities—making it great for both whitening and long-term oral health.
Key Ingredients: Sodium monofluorophosphate, hydrated silica
Size: 3.2 oz
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### Best for General Oral Health: GuruNanda Hydroxyapatite Toothpaste with Neem
Price: $10 on Amazon
Why We Love It:
Dr. Rajpal highlights this toothpaste for its use of nano-hydroxyapatite, a fluoride alternative that strengthens enamel and reduces sensitivity. Natural ingredients like neem, coconut oil, and jasmine oil help control plaque, fight bacteria, and freshen breath.
Key Ingredients: Hydroxyapatite, neem, coconut oil, peppermint oil, jasmine oil
Size: 4.2 oz
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### Best with Natural Ingredients: Lumineux Whitening Toothpaste
Price: $14 on Amazon
Why We Love It:
Founded by Beverly Hills cosmetic dentist Dr. Kourosh Maddahi, Lumineux is a favorite of Dr. Becker for those with sensitivity. It whitens teeth without discomfort, thanks to simple, natural ingredients like coconut oil, sage oil, lemon peel, and Dead Sea salt. Pair it with their whitening mouthwash for extra confidence.
Key Ingredients: Coconut oil, sage oil, lemon peel, Dead Sea salt
Size: 3.75 fl. oz
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### Best for Professional-Grade Whitening: Opalescence Whitening Toothpaste
Price: $15 on Amazon
Why We Love It:
Cosmetic dentist Dr. Lilya Horowitz trusts Opalescence, as it’s made by Ultradent—the same company behind many professional dental products. It’s a great alternative to stronger whitening treatments while still delivering professional-level results.
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Intense Take-Home Bleaching Gels
“This gel contains fluoride to strengthen enamel while promising effective whitening with minimal sensitivity.” The key is daily use—the brand claims it can remove surface stains and lighten teeth by up to two shades in just one month.
Key Ingredients: Sodium fluoride
Size: 4.7 oz
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### Best for Sensitive Teeth: Sensodyne Clinical White Toothpaste
Price: $9 (Amazon)
Why We Love It: If you’ve ever dealt with tooth sensitivity from harsh whitening products, you’ve probably been recommended Sensodyne. Free from hydrogen peroxide (a common sensitivity trigger), this toothpaste is gentle enough for daily use. It works especially well on stains from coffee, tea, and tobacco. Clinical studies show that with twice-daily use, it can whiten teeth by up to two shades in eight weeks.
Dr. Horowitz notes, “Whitening can be tough on sensitive teeth, so this is a great option for those who usually avoid whitening products.” Plus, it foams up nicely, making it feel satisfying to use.
Key Ingredients: Alumina, silica, potassium nitrate
Size: 3.4 oz
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### Best for Fresh Breath: Marvis Whitening Mint Toothpaste
Price: $14 (Amazon)
Why We Love It: If you appreciate good design (hello, Tauruses), Marvis’s sleek packaging might catch your eye. But it’s not just looks—this toothpaste whitens teeth while fighting decay, tartar, and plaque. Made in Florence, Italy, it’s fluoride-free, paraben-free, and vegan. The cool mint flavor leaves your breath fresh, and the mini travel size makes it easy to take on the go (no last-minute drugstore runs needed).
Key Ingredients: N/A
Size: 3.8 oz
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### Best for a Quick Fix: Ktnitar Purple Toothpaste
Price: $9 (originally $20, 55% off on Amazon)
Why We Love It: For an instant brightening effect (think color-correcting concealer for teeth), this purple-tinted toothpaste neutralizes yellow tones for a temporary whitening boost. Dr. Rajpal explains, “It doesn’t actually remove stains or improve oral health—it’s purely cosmetic, great for photos or events.”
Key Ingredients: Xylitol, glycerin, sorbitol
Size: 1 fl oz
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### Everything You Need to Know
#### Does whitening toothpaste actually work?
Yes, but don’t expect miracles. Dr. Randhawa explains that whitening toothpastes can remove surface stains from food, drinks, or smoking, but they won’t drastically change your teeth’s natural color. They work by polishing teeth over time, unlike stronger professional treatments.
The effectiveness depends on the concentration of whitening agents (like hydrogen peroxide) and how long they stay on your teeth. Toothpastes usually have 2-5% hydrogen peroxide, while strips range from 7-14%, and in-office treatments can go up to 25%. Higher concentrations and longer exposure (especially with LED lights) deliver more dramatic results.
#### What to Look For in a Whitening Toothpaste
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This version keeps the original meaning while making the text smoother and more conversational. Let me know if you’d like any further refinements!Natural Whitening Toothpaste Recommendations
For natural whitening, dentists recommend toothpastes with ingredients like hydrogen peroxide, which helps remove stains and polish teeth. Dr. Jaskaren Randhawa, a board-certified dentist, suggests this approach, while Dr. Lauren Becker adds, “Regular use of whitening toothpaste can give you a brighter smile at home for much less than professional treatments.”
Dr. Michael J. Wei, a cosmetic dentist, also recommends carbamide peroxide as an effective alternative. “These ingredients break down surface stains and penetrate enamel to whiten teeth,” he explains.
The experts stress the importance of choosing an enamel-safe, gentle toothpaste to avoid damage from overuse. Dr. Wei advises consulting a dentist before starting any whitening regimen to ensure safety and effectiveness.
### Is Whitening Toothpaste Better Than Whitening Strips?
Not necessarily, says Dr. Becker. Results depend on the specific products used. “Both can work well when used correctly.” However, Dr. Randhawa notes that whitening toothpaste is milder and can be used daily without causing major sensitivity. “Whitening strips often show faster results but are more aggressive and should be used sparingly. Toothpaste is better for maintenance or sensitive teeth.”
### How Long Does Whitening Toothpaste Take to Work?
Dr. Randhawa says visible results usually appear in two to four weeks, depending on staining levels and product consistency. Dr. Becker adds that stain-prone foods and drinks (like coffee, tea, or turmeric) can slow progress.
Dr. Horowitz recommends starting with once-daily use and monitoring for any irritation. “If you notice sensitivity or inflammation, stop and consult your dentist.”
### When Should You Brush After Staining Drinks?
Experts recommend waiting 30 minutes after consuming staining beverages (coffee, red wine, tea) before brushing. “Acidity temporarily softens enamel, so brushing too soon can cause micro-abrasions,” says Dr. Rajpal. Waiting allows enamel to re-harden, letting toothpaste remove stains safely.
For immediate action, rinsing with water can help reduce staining potential before brushing.
### Meet the Experts
– Dr. Lauren Becker – Board-certified dentist, owner of Dr. Lauren Becker (NYC)
– Dr. Lilya Horowitz – Board-certified dentist, owner of Domino Dental (NYC)
– Dr. Anjali Rajpal – Cosmetic dentist, founder of Beverly Hills Dental Arts (LA)
– Dr. Jaskaren Randhawa – Board-certified dentist, owner of SAMA (NYC)
– Dr. Michael J. Wei – Cosmetic dentist (NYC)