Breasts are dominating conversations lately—from Dua Lipa’s Miu Miu bullet bra on British Vogue’s cover to Lauren Sanchez’s headline-making cleavage at the inauguration, not to mention the ongoing buzz around Sydney Sweeney. In Vogue’s September issue, Irish author Megan Nolan explores how the ideal bust keeps shifting between bold cleavage and a more understated look, reflecting what she calls “a confusing, often contradictory cultural moment.” Meanwhile, Vogue’s Margaux Anbouba has been tracking the bullet bra revival and investigating the use of cadaver fat in breast augmentations.

On this week’s episode of The Run-Through, both writers join Chloe to discuss why we’re so fixated on breasts right now, the cultural forces shaping these trends, and what the future holds for “the boob.”