This season, Hervé Léger designer Michelle Ochs is all about allure—and her motto says it all: “Give her a reason to shop.”

Ochs and her team face the tough challenge of winning over consumers who, as industry reports show, are growing less interested in luxury fashion. But she’s embracing the shift with confidence—even having fun reinventing this decades-old brand (Hervé Léger turns 40 this year).

Resort collections, which cater to the holiday season, are especially important for Léger, known for its event-ready styles. Ochs says the brand has gained momentum by introducing woven designs alongside its signature bodycon knits. Relaxed silhouettes have also helped move the brand forward.

Other fresh touches include a revival of a basketweave technique from the archives, now placed under the bust for a flattering effect. Stretch lace, another archival find, was used on sleek, figure-skimming dresses. Playful details—like a metallic ombré finish that mimics the brand’s bandage effect without the bulk, and grommet-like foil accents that feel like edgy polka dots—add even more reasons to shop.

Ochs is also experimenting with leather (like a bold red midi slip dress), sheer mesh inserts, and even tailored pieces—all of which have been well-received by customers.

But her most striking move? Reinventing the iconic bandage dress itself. By playing with lengths, loosening the fit, and deconstructing the style, she’s keeping it fresh without letting it dominate the collection.

“People love the variety in lengths we’re offering,” Ochs says. “We’re showing them it’s not just about tight minis!”