Amazon may call itself the “Everything Store,” but when it comes to Prime Day deals, a focused approach works best. For beauty shoppers, the early K-beauty deals should be your first stop. Why? Korean beauty products are famous for their cutting-edge formulas, skin-loving ingredients, and luxurious textures—plus they’re simply delightful to use.

As Dr. Christine Hall, a medical aesthetics expert, explained to Vogue: “K-beauty focuses on strengthening your skin’s barrier—boosting hydration while protecting against pollution and environmental damage. The routine involves layering hydrating products to nourish and lock in moisture for all skin types.”

Vogue’s Picks for Best Discounted K-Beauty on Amazon:
Best Eye Cream: Sulwhasoo Ginseng Eye Cream ($140 → $120)
Best Moisturizer: IsNtree Hyaluronic Acid Gel Cream ($22 → $17)
Best Lip Tint: Peripera Glowy Tint ($10 → $7)
Best Cleanser: Banila Co Clean It Zero Balm ($29 → $23)
Best Foundation: Tirtir Cushion Foundation ($25 → $22)
Best Exfoliator: Medicube Pore Pads ($23 → $20)
Best Sunscreen: Round Lab SPF 45 ($28 → $22)
Best Hair Oil: Mise En Scene Serum ($19 → $15)
Best Toner: Anua Heartleaf Toner ($23 → $20)
Best Serum: VT Cosmetics Cica Serum ($32 → $26)

Though Prime Day (July 8-11) is still weeks away, early K-beauty discounts are already live. We’ve sorted through everything so you don’t have to—whether you’re after a gel moisturizer, creamy blush, or double-cleansing set (or all three!). Just add to cart and thank us later.

Shop by Category:
– Cleansers
– Toners
– Targeted Treatments
– Eye Creams
– Moisturizers
– Sunscreens
– Makeup
– Hair Care

Top Early Cleanser Deals:
Korean cleansers prioritize gentle, soothing ingredients. The gold standard? The “double cleanse”—starting with an oil-based formula (like Banila Co’s cult-favorite balm with fermented thermal water) followed by a pH-balanced wash (like CosRx’s gentle gel).

Banila Co Clean It Zero Balm ($29 → $22)
CosRx Low pH Cleanser ($14 → $12)

Top Early Toner Deals:
Unlike traditional astringents, Korean toners deliver hydration while balancing skin’s pH. As cosmetic chemist Ginger King told Vogue, they originally countered harsh soap-based cleansers. Now, they’re a hydration boost—like these two favorites on sale:

Anua Heartleaf Toner ($23 → $20)
Some By Mi AHA/BHA/PHA Toner ($20 → $18)

Happy deal hunting!Early Prime Day Korean Targeted Treatment Deals

A good skincare routine needs targeted treatments to tackle specific concerns—like powerful serums and exfoliants that really work. For clogged or acne-prone skin, exfoliating pads are a must. Medicube’s version combines salicylic acid and willow bark extract to clear pores, while hyaluronic acid and cica soothe and hydrate. And no K-Beauty list is complete without spicule serums—innovative formulas with tiny, needle-like structures from sea sponges. Loved for their exfoliating and microneedling-like effects, they’ve become a staple, with VT’s version being a cult favorite.

Medicube Zero Pore Pads
$31 → $15 (Amazon)

VT Cosmetics Cica Reedle Shot 100
$31 → $26 (Amazon)

Early Prime Day Korean Eye Cream Deals

Korean eye creams are affordable, packed with effective ingredients, and deliver real results without irritation. Whether they use retinol or antioxidant-rich botanicals, these formulas firm and smooth the delicate eye area—while calming ingredients like centella asiatica and panthenol prevent redness. Sulwhasoo’s fan-favorite eye cream feels luxurious, blending ginseng and vitamin C to soften fine lines and brighten. Belif’s option focuses on hydration, with peptides and squalane for a plump, dewy finish.

Sulwhasoo Concentrated Ginseng Rejuvenating Eye Cream
$140 → $120 (Amazon)

Belif Peptide Eye Bomb
$48 → $41 (Amazon)

Early Prime Day Korean Moisturizer Deals

“Korean moisturizers are innovative and thoughtful,” says dermatologist Michelle Park, MD, praising their natural ingredients and lightweight textures. “They hydrate deeply without feeling greasy.” For those who prefer barely-there formulas, Beauty of Joseon and IsNtree offer cult-favorite gel creams that provide lasting moisture without heaviness.

Beauty of Joseon Red Bean Water Gel Peptide Hydro Boost Moisturizer
$18 → $17 (Amazon) | $14 (YesStyle)

Isntree Hyaluronic Acid Aqua Gel Cream
$22 → $17 (Amazon)

Early Prime Day Korean Sunscreen Deals

Korean sunscreens are some of the most loved skincare imports—thanks to their lightweight, elegant textures and superior UVA protection (using advanced filters not yet approved in the U.S.).

Round Lab Birch Juice Moisturizing Sunscreen
$28 → $22 (Amazon) | $20 (Stylevana)

iUnik Centella Calming Moisture Daily Sunscreen
$20 → $17 (Amazon)

Early Prime Day Korean Makeup Deals

Korean makeup is just as innovative as its skincare, with multitasking formulas. Think SPF-infused foundations, velvety blushes with fruit extracts, and peptide-rich balms. “In Korea, makeup has to make your skin look amazing,” says beauty expert Michelle Lee. “Products are affordable and packed with skincare benefits.” Current favorites include TirTir’s cushion foundation and Peripera’s glossy tint.

TIRTIR Mask Fit Red Cushion Foundation
$29 (Amazon)

Peripera Ink Mood Glowy Tint
$10 → $7 (Amazon)

Early Prime Day Korean Hair Care Deals

Like Korean skincare, Korean hair care focuses on prevention and nourishment with lightweight yet powerful formulas. The goal isn’t just styling—it’s healthy, strong hair.

(Note: The original text cuts off here, so the hair care section is incomplete.)These hair treatments use skincare-inspired ingredients like collagen, ceramides, and botanical oils to deeply nourish both scalp and strands. The formulas are effective yet lightweight, with subtle fragrances that won’t overwhelm.

A standout is Elizavecca’s CER-100 Collagen Coating Hair Protein Treatment, a Korean beauty favorite packed with proteins and hydrating ingredients to repair damage. For extra shine without greasiness, try Mise En Scene’s Perfect Super Rich Serum after washing.

Elizavecca CER-100 Collagen Coating Hair Protein Treatment
$10 $8 (Amazon)

Mise En Scene Perfect Super Rich Serum
$19 $15 (Amazon)