Hailey Bieber has been working with Priscilla Valles since her teenage years. “She has always taken excellent care of my hair and prioritized its health,” Bieber shared with Vogue about the celebrity extension specialist, who is launching her own hair line, Perlino—named after her beloved horse—today. “Her work with extensions is the most meticulous and seamless, and in my opinion, her technique and quality are unmatched,” Bieber added. “Not only is she the absolute best at what she does, but she’s also the kindest, most sincere woman with an incredible attitude and energy. That’s truly rare to find.” After 25 years in the hair industry, Valles has become a go-to expert for creating flawless hair extensions without causing damage.

Speaking from her car while on set, Valles reminisced about her first meeting with Bieber. “I just remember her being so beautiful and adorable,” she said, recalling when Bieber (then Baldwin) wanted to add length to her bleached hair. “What I love about Hailey is she always leans toward a super natural look. She has beautiful hair naturally, and when she went blonde, she suggested adding a bit more length in soft layers, which we did.” Over the years, “I’ve been able to assist her with all the trendsetting styles she tries. She can have a bob one season and then want to go just two inches longer the next, and we make it look as natural as possible.”

Valles attributes her success partly to her technique—she plans to offer a masterclass to share her methods—which respects the natural hair’s needs for growth even with extensions, and partly to the ultrafine Eastern European Remy human hair she uses for nearly invisible results. Her most requested service is individual extensions, used by about 98% of her clients, which she describes as “a tiny, tiny piece—imagine a grain of rice with hair attached.” Valles believes that “every girl has a set of clip-in extensions in their drawer,” and her Perlino line, including Hand-Tied Tape-Ins, Luxe Clip-Ins, Keratin Tips, and custom pieces, aims to elevate the market with what she calls the “elite of hair.”

When I mentioned that I’m not one of those girls and mostly associate extensions with damage control queries, she was understanding. “You can interview any of my clients, and they’ll all say, ‘Oh my God, my hair has improved,'” Valles noted, explaining that extensions should be updated every 4 to 6 weeks to prevent damage. “My clients usually book appointments throughout the year—no matter where they are in the world, I travel to redo them because we don’t want to risk exceeding that timeline,” she said. “Leaving extensions in too long is when I see a lot of damage occur.”

Khloe Kardashian, who has worked with Valles for many years, enthusiastically endorses her work (“I trust her completely”) and her undeniable talent. “She has a blessed gift,” Kardashian remarked. From the “heart and soul” Valles invests in her clients to the “magic that is Priscilla,” Kardashian is a firm believer. “Priscilla understands that hair isn’t just about beauty; it’s about confidence, identity, and feeling like your best self. For me, hair is my security blanket, but I also love experimenting with different styles, and Priscilla makes all my hair dreams come true.” Valles sees Kardashian as “the most adventurous client” she works with, attributing their many successful styles to collaboration and trust. “That trust is crucial because the health of my client’s hair is my top priority,” Valles explained. “Once they see there’s no damage, the possibilities for different looks are endless.” Now, Kardashian is “thrilled that she’s launched her”It’s been a long journey for Valles as well. She originally started the brand with her husband, but after his tragic passing, she put everything on hold creatively. She questioned whether she would ever feel the passion to start something new again. During this difficult time, horseback riding became her way of coping with grief, and her Perlino horse, Mateo, became what she fondly calls ‘my thousand-pound therapist.’ With a gentle laugh, she explains that he taught her about strength, patience, grace, and beauty, and it was in those moments that she realized she was ready to revive the brand. This time, she was determined to be completely true to herself and her experiences, merging her personal story with the brand’s identity.

For custom orders, a bespoke Perlino set takes about two weeks to complete. However, regular orders are available online the next day, and all necessary tools for installation and removal are included. Valles emphasizes that if you’re going to invest in extensions, it’s worth choosing high-quality options that can last for years, which is exactly what her line offers. For instance, her Luxe Clip-ins start at $700 and come in 15 colors. They are designed to be washed and restyled repeatedly, featuring beautiful shades, lightweight flat clips, and a choice of two hair textures. The Tape-Ins and Keratin Tips are available in 20 colors, with packs starting at $229 and $150 respectively.

Alix Earle, one of Valles’s newer clients, praises the seamless quality of the extensions, noting that she often forgets they aren’t her own hair. She is impressed by how Valles can install them in under an hour while making them look flawless and is excited about the new line, expressing pride in what Valles is building. As someone who has dealt with thinning, shorter hair, Earle credits Valles not only for giving her confidence with natural-looking length but also for ensuring her natural hair continues to grow healthily underneath. This focus on hair health sets Valles apart and makes her masterclasses essential. She plans to offer online Perlino Method courses to teach her signature techniques for maintaining healthy hair while experimenting with length and color.

Valles believes that with the right techniques, extensions can actually improve someone’s hair. Her method, developed over 25 years of experience since she started doing her aunt’s hair as a teenager, reduces stress on natural hair through proper tools, application, and high-quality hair. She views her work as an intimate service, which is why she may not be widely known despite her peers having millions of followers. Client privacy has always been her priority, but now she is ready to share her expertise with the world.”

Frequently Asked Questions
Of course Here is a list of helpful and clear FAQs about Hailey Biebers seamless hair extensions

Beginner General Questions

1 What are seamless hair extensions
They are hair extensions designed to be virtually undetectable Instead of traditional clips beads or tapes they use a thin flexible siliconebased base that lies flat against your head blending seamlessly with your natural hair

2 Who created these extensions
They were developed in collaboration with hairstylist Jen Atkin and her brand OUAI based on the specific livedin hair look that Hailey Bieber is known for

3 Where can I buy them
They are available for purchase on the OUAI website and through other select beauty retailers

4 Are they permanent
No they are not permanent They are a type of tapein extension but they are designed to be semipermanent and need to be removed and reinstalled by a professional every 68 weeks as your hair grows

5 What hair types are they good for
They are designed to work on all hair types from straight to wavy and curly as long as the hair is in good condition and theres enough density for the bonds to adhere properly

Benefits Features

6 Whats the main benefit of these over other extensions
The biggest benefit is the undetectable natural finish The thin seamless base prevents any visible bumps or tracks making it look like the hair is growing directly from your scalp

7 Do they damage your hair
When applied and removed correctly by a trained professional they are considered a lowdamage method The gentle adhesive and flexible base are designed to be less stressful on the hair than some other extension types

8 Can I style them with heat tools
Yes you can style them just like your own hair You can use curling irons flat irons and blow dryers Its always recommended to use a heat protectant spray

9 Can I wear my hair up with these extensions
Yes This is a key feature Because the bonds are so flat and seamless you can comfortably wear high ponytails buns and updos without the extensions being visible

Practical Application Care