“I love wearing color,” Lauren Rubinski says during our call, gently adjusting her pistachio green polo—a Rubirosa’s original—which she’s paired with cherry red pants.

The fine jewelry designer, known for her bold chain-link gold chokers and playful signet rings, has discovered a new creative outlet in Rubirosa’s, an elegant neighborhood shirt shop in Paris’s historic 7th arrondissement. Though a relatively new space, its Art Deco-inspired signage, dark wood paneling, wall-to-wall red velvet carpet, and vintage haberdashery shelving make Rubirosa’s feel as if it’s always been there—exactly as Rubinski intended.

The shop came together in just under a year, a passion project with no grand plan—and no website. Since opening on Rue de Grenelle last June, the boutique has attracted a steady stream of insiders drawn to Rubinski’s refined unisex cotton shirts, vibrant cashmere knits, and soft leather loafers. “It was a dream to have something for myself,” Rubinski says of the store, which reflects her personal taste and how she curates her own wardrobe—rich in color and texture, with exquisite details that invite closer inspection.

“I wear a shirt almost every day,” Rubinski notes, describing a style that avoids trends in favor of classic pieces with a twist—like a piped pink pajama set worn with black crocodile loafers and an oversized leather jacket, or paint-splattered men’s chinos paired with a worn-in chore coat and sturdy suede boots. Her love of shirts comes naturally, passed down from her father and grandfather—both bespoke tailors who taught her an exacting eye for quality and craftsmanship. But that doesn’t mean she’s fussy: “I want to feel confident and strong, but I don’t need my clothes to be perfect.”

With a practical, uniform-like base, her finishing touches—whether an heirloom belt from her father, a hard-to-find Hermès Mini Plume suede top-handle bag, or an ultra-rare 1960s Patek Philippe Ricochet pocket watch worn as a pendant on a black cord—reflect her collector’s mindset.

An entrepreneur and mother of two with a busy schedule, Rubinski is now focused on expanding Rubirosa’s offerings and space, with a second, larger location (750 square feet) set to open next door this June. Here, Rubinski shares with Vogue her perfectly relaxed approach to getting dressed.

Earth Tones
For everyday ease, Rubinski turns to a rotation of Ralph Lauren staples. “I buy a lot of men’s Ralph Lauren,” she explains—including these worn-in earth-toned cargo pants, which she tailored to fit her frame. She wears them with a pale blue Rubirosa’s pajama top featuring white contrast piping, sized down for a cropped effect. A rare collectible—a 1960s Patek Philippe Ricochet pocket watch—hangs on a cord as a pendant. Soft ballet flats from The Row anchor her look (“I rarely wear heels during the day,” she says), along with a big-buckle Ralph Lauren belt for deliberate contrast.

The Exalted White Button-Down
In an outfit inspired by her mother’s love of suede, Rubinski highlights the versatility of the humble white shirt. “I wanted to do a French version of the cowgirl look,” she says playfully, noting that her suede pants were custom-made during a trip to Morocco. She wears them here for daytime with a vintage Ralph Lauren vest and cognac Rubirosa’s loafers.For a clean, effortless silhouette, she pairs the look with loafers. To translate this for evening, Rubinski says she keeps the pants but switches to a fitted black pullover and a pair of kitten heels—specifically, her leather peep-toe Manolo Blahnik Jada shoes.

Pajama Party
“I never wear these pajamas inside—they’re too beautiful to sleep in,” Rubinski says of the pink and white piped cotton poplin set she’s wearing, a Rubirosa bestseller (and her favorite color). “I started tucking in the shirt to make it more feminine and sophisticated,” she adds, fastening the drawstring high on the waist. “I love when you don’t have to think about your look, but you feel good about yourself.” A distressed Prada jacket and Rubirosa’s crocodile loafers keep the look practical for day.

For evening, she takes a more classic approach, either wearing black pajama bottoms with a fitted knit, Manolo Blahnik Carolyn heels, and an oversized men’s coat, or pairing one of the pajama shirts with black trousers and flat sandals from The Row. “All my pieces are simple, not necessarily recognizable, but beautiful,” Rubinski says.

Borrowed From the Boys
A casual outfit for Rubinski often includes a white T-shirt, distressed men’s Ralph Lauren chinos, and an oversized Prada barn jacket, anchored by suede heeled boots (the only exception to her rule about flats) and a black leather Hermès belt. “I love to live with my clothes,” she says. “We put too much pressure on ourselves to look a certain way.” Nowadays, a tear in her shirt gets mended with red thread—a small stitch to protect from the evil eye.

A Touch of Leopard
Another typical ensemble for Rubinski is a statement coat (this one’s a 2019 Bottega Veneta piece she’s only worn twice before), a neutral button-down, vintage Levi’s, and her go-to flats from The Row. “I’ve been collecting silk scarves for years,” she says, referring to the printed Chrome Hearts bandana she picked up in London. She likes to wear it knotted at the neck in winter or as a head scarf in summer. “My look is hard to define,” Rubinski says, but it’s less about being on-trend and more about expressing herself through pieces that speak to her. She finds comfort in the familiar—whether it’s her grandmother’s ring, a belt inherited from her father, or a cashmere sweater she owns in multiples. “I’m not trying to please anybody,” she says. “I’m happy with the pieces I wear every day.”

Frequently Asked Questions
Of course Here is a list of FAQs about Lauren Rubinski and her brand Rubirosa based on the ethos of Dresses to Please Herself and No One Else

Beginner Definition Questions

1 Who is Lauren Rubinski
Lauren Rubinski is the founder and creative director of the clothing brand Rubirosa She is known for designing dresses and clothing that prioritize personal joy and selfexpression over fleeting trends or others opinions

2 What is Rubirosa
Rubirosa is a fashion brand built on the principle of creating dresses that make the wearer feel confident and happy for themselves first Its about intentional dressing for selfpleasure not external validation

3 What does Dresses to Please Herself and No One Else mean
Its the brands core philosophy It means the primary goal of getting dressed is your own comfort confidence and joy The design process starts with the question What makes the wearer feel amazing rather than What will look good to others

4 What kind of clothing does Rubirosa sell
While famously known for its dresses the brand also offers a range of clothing like tops skirts and sets The focus is on timeless silhouettes luxurious fabrics and versatile pieces that feel special

Benefits Philosophy Questions

5 Whats the benefit of dressing to please yourself
It fosters a healthier relationship with your wardrobe and your selfimage It reduces anxiety about being on trend or dressing for others leading to more authentic confidence and longterm satisfaction with your clothing

6 Is Rubirosa only for a certain body type or style
No The philosophy is inclusive While the brand has its own aesthetic the core idea is that anyone can apply the principle of choosing clothes based on their own comfort and joy regardless of their personal style

7 How is this different from other sustainable or slow fashion brands
While Rubirosa aligns with slow fashion through quality and timelessness its unique angle is the psychological and emotional focus Its as much about why you buy and wear something as it is about the garments physical longevity

Common Problems Practical Tips