Before the Loewe Puzzle bag graced Paris runways—before it became a cult favorite, won over celebrities, and inspired gallery-worthy reissues—it began as a bold idea. The concept was revolutionary: a geometric bag that appeared folded like origami but was actually handcrafted from precisely cut leather panels by artisans in Loewe’s renowned Spanish workshop. A decade later, the Puzzle remains in a league of its own—simultaneously avant-garde and timeless, practical yet infused with high-fashion allure.

To celebrate this icon’s 10th anniversary, Loewe introduces the Puzzle 10 collection—a limited-edition lineup featuring 19 archival reissues and one dazzling new design. This tribute honors not just the bag’s silhouette but the craftsmanship at the heart of the brand.

The Puzzle debuted at Loewe’s men’s spring 2015 show in Paris, quietly revolutionizing handbag design. Its ingenious construction allowed it to lie flat when empty while maintaining a structured shape when filled. Each bag took nine meticulous hours to craft, and its unique form—unlike anything else at the time—quickly won over collectors, stylists, and fashion enthusiasts.

Created under then-creative director Jonathan Anderson, the Puzzle embodied his vision for Loewe: deeply artisanal, rooted in Spanish tradition, yet reimagined with a modern (and sometimes playful) twist. Past iterations have featured everything from denim and dice to kiwi motifs and varsity-style “L” appliqués.

For this milestone, Loewe—now led by Jack McCollough and Lazaro Hernandez—has revisited its most imaginative designs. The Puzzle 10 collection includes reissues like the dreamy Cloud bag (spring 2017), adorned with floating cumulus prints, and the Polka edition, with bold intarsia dots nodding to both mid-century couture and 19th-century literature. There’s also the Patchwork version, stamped with “WELCOME” on its strap, and the Pixel Puzzle, a grayscale digital-inspired design that made waves on the spring 2023 runway.

For art lovers, the collection offers the Ken Price bag, crafted with Loewe’s signature leather marquetry, and the intricately embroidered Joe Brainard edition, featuring pansies inspired by the artist’s collages. Literary nods include the William Morris bag, blending Victorian florals with edgy hardware, and the Mackintosh Puzzle, honoring the Scottish artist’s stained-glass rose motifs.

The standout newcomer is the Puzzle Confetti, a celebration in bag form. Hand-embroidered with thousands of metallic and leather sequins, it sparkles in pastel pink and silver—inspired by Italian artist Lara Favaretto’s confetti cube installation for Loewe’s fall 2023 show.

Loewe is also commemorating the anniversary with an immersive digital experience, available exclusively on mobile. The interactive platform explores the Puzzle’s evolution, offering a closer look at the artistry behind each design.

Pricing Highlights:
– Cloud, Polka, FW15 Runway, Mackintosh, Joe Brainard: $5,400
– Patchwork, William Morris, Tartan, Confetti: $6,800

A decade on, the Puzzle remains as innovative as ever—proof that great design only gets better with time.Discover the creativity behind each edition—it’s like a virtual visit to Loewe’s atelier, without the trip to Madrid.

Offline, the Puzzle 10 collection will be showcased at pop-ups around the world, including a stunning display on Fifth Avenue at Bergdorf Goodman in New York. There, re-editions like the Ken Price, Joe Brainard, and William Morris bags will be featured in the windows and on elegant velvet podiums inside.

Select styles from the Puzzle 10 collection will be available in stores starting May 29, 2025. Whether you’re looking for a piece of Loewe’s history or your next timeless bag, these designs are sure to captivate and last.

Puzzle 10 Collection:
– Plumeria re-edition bag – $6,800
– Paula’s Ibiza Kiwi re-edition bag – $5,400
– Ken Price re-edition bag – $6,800
– William De Morgan re-edition bag – $6,800
– SS18 Runway re-edition bag – $6,800
– Multicolour re-edition bag – $5,400
– Paula’s Ibiza Parrot re-edition bag – $6,800
– Anime re-edition bag – $5,400
– Varsity re-edition bag – $6,800
– Cowboy re-edition bag – $6,800

Shop More Classic Puzzle Styles:
– Small Puzzle Edge bag – $3,850
– Mini Puzzle Edge bag – $2,850
– Mini Featherlight Puzzle bag – $3,850
– Mini Puzzle bag – $3,500 / $2,950
– Small Puzzle bag – $3,990 / $3,550
– Small Puzzle Edge bag – $3,850
– Medium Puzzle Edge bag – $4,100
– Small Featherlight Puzzle bag – $4,800
– Small Puzzle Biker bag – $4,900