“Hi, gay!”

Nothing says Pride Month like companies slapping rainbows on everything. Every June, big retailers jump on the LGBTQ+ bandwagon with rainbow-covered shirts and sassy slogans like “Slay!” As a queer person, I don’t entirely hate it—allyship matters, especially when our rights are under attack. A little pro-gay energy in fashion? Fine by me.

But here’s the thing: Not everyone wants to dress like a walking Pride flag. Why is it so hard to find meaningful Pride merch that doesn’t feel like a cash grab? Using vague “acceptance” vibes just to check an inclusivity box? Not exactly slay. Luckily, some brands are doing it right—partnering with LGBTQ+ causes and creating designs that actually look good.

Take designer Connor Ives’ “Protect The Dolls” tee, worn by Pedro Pascal and Troye Sivan. Not only does it send a clear message, but all proceeds go to Trans Lifeline, a trans-led charity providing critical support. Diesel also dropped a hoodie benefiting the Tom of Finland Foundation, featuring iconic queer erotic art.

Other standout pieces? David Yurman’s Pride jewelry supports The Trevor Project, while Levi’s denim backs Outright International, a global LGBTQ+ rights group.

Turns out, you can support the community without wearing head-to-toe rainbows (though no shame if you do—June is the time to be loud and proud). Just skip the soulless corporate merch, okay?

Shop Pride merch that gives back:
– Connor Ives “Protect The Dolls” tee ($100)
– Levi’s Pride Essential cap ($40)
– David Yurman Petite pavé bar bracelet ($1,900)
– Diesel Tom of Finland hoodie ($380)
– Human Rights Campaign Rainbow sweat shorts ($55)
– Converse Chuck Taylor platform sneakers ($90)