**Trailer:**
In the ever-evolving world of luxury retail, Watches of Switzerland is making bold moves. As the watch industry faces potential challenges from US tariffs, the company is doubling down on its confidence in Rolex’s enduring appeal. With the opening of one of Europe’s largest Rolex boutiques in London, Watches of Switzerland is betting on the resilience of high-end watch demand. Rolex, Switzerland’s leading watchmaker, continues to dominate the market, and this expansion signals a strong belief in the brand’s unwavering allure. Stay tuned as we explore how this strategic move could shape the future of luxury retail.

**Paraphrased Digest:**
Watches of Switzerland is expanding its retail footprint with the launch of one of Europe’s largest Rolex boutiques in London. This move comes as the watch industry prepares for potential US tariffs, yet the company remains confident in the sustained demand for Rolex, Switzerland’s top watchmaker. The expansion highlights the brand’s belief in the resilience of the luxury watch market, even in uncertain times. Rolex continues to lead the industry, and this strategic investment underscores its enduring appeal and market strength.