### **Paraphrased Summary & Trailer:**

**Nike’s Iconic Dunk Sneaker Loses Its Shine as Brand Shifts Strategy**

Once the hottest sneaker on the market, the **Nike Dunk** is now fading in popularity, with sales projected to plummet **70% over the next two years**. Under new CEO **Elliott Hill**, Nike is scaling back classic lifestyle sneakers—including the **Dunk, Air Force 1, and Air Jordan 1**—to refocus on **performance-driven footwear** for sports and training.

Hill’s strategy aims to **revive Nike’s scarcity-driven appeal**, reducing excess inventory while fueling demand. As the brand pivots away from retro styles, sneakerheads may soon see fewer Dunks on shelves—but will Nike’s bold move reignite its dominance in the market?

*(Source: Bloomberg, March 26, 2025 | The Business of Fashion)*

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