**Trailer: Nike’s Comeback Faces Challenges Amidst Inventory Overhaul and Tariff Pressures**

Nike, the global activewear giant, is navigating turbulent waters as its ambitious comeback plan is threatened by a combination of weak consumer spending, heavy discounting to clear out stale inventory, and the ripple effects of escalating trade tensions. In its third-quarter earnings call, Nike’s CFO, Matthew Friend, revealed that the company expects a sharper-than-anticipated decline in fourth-quarter revenue, sending its shares tumbling by nearly 5%. The brand is grappling with fading demand for some of its iconic sneaker franchises, such as Air Force 1s and Dunks, while also contending with the broader economic impact of President Donald Trump’s trade policies. As Nike works to reset its inventory and regain momentum, the road ahead remains uncertain, with the fashion and retail industries closely watching how the sportswear leader adapts to these challenges. Stay tuned for more insights into the evolving landscape of global fashion and retail.