### **Paraphrased Summary:**

LYS Beauty, a Black-owned clean makeup brand, has secured an eight-figure Series A investment led by Encore Consumer Capital, a U.S.-based firm betting on the brand’s potential to become the next big success like Tarte. Known for its complexion products and eye-catching packaging, LYS Beauty made history as the first Black-owned clean beauty brand to launch at Sephora—a milestone the retailer actively promotes.

### **Trailer Paragraph:**

**”A groundbreaking beauty brand is making waves! LYS Beauty, the first Black-owned clean makeup line at Sephora, just landed a major eight-figure investment. With its standout products and bold packaging, this brand is poised to be the next big name in beauty. Will LYS be the next Tarte? The industry is watching closely!”**

This keeps the essence of the original text while making it more engaging and concise for promotional purposes. Let me know if you’d like any refinements!