Daniel Lee has been reshaping Burberry with his unique vision, utilizing casting as a key tool to redefine the brand’s identity. In the latest season, iconic British actors such as Lesley Manville, Richard E. Grant, and Jason Isaacs graced the runway, adding a touch of British sartorial culture to the collection. Lee’s choice to feature these esteemed actors goes beyond mere internet buzz, as he recognizes their influence on British fashion and style through their on-screen personas.

Jason Isaacs, known for his role as Lucius Malfoy, strutted down the runway in a classic Burberry trench coat, embodying sophisticated British elegance. His admiration for Lee’s meticulous attention to detail and the brand’s heritage was evident, showcasing a deep respect for the Burberry legacy. Since his debut, Lee has consistently showcased British models, further emphasizing the brand’s celebration of Britishness and tradition.

The current season’s lineup includes renowned names like Naomi Campbell, Edie Campbell, and Karen Elson, who have longstanding relationships with Burberry. The mix of iconic British figures and emerging talents adds a unique charm to Lee’s creations, reflecting the essence of Great Britain with a modern twist. As the models prepare to showcase Lee’s latest designs, the stage is set for a captivating display of British fashion heritage reimagined for the contemporary era.The renowned British brand, Burberry, holds a special place in the heart of the designer, bringing him back to his origins. Despite casting models from around the world, the designer emphasizes the importance of having British models represent the brand. He believes that British models embody the unique qualities of Burberry – characterful, irreverent, creative, cool, and hardworking. There is a special connection between the brand and British models, who are considered friends of the house and truly understand the essence of Burberry.

Trailer:
Step into the world of Burberry, where tradition meets innovation, and British models take center stage. Join us on a journey where creativity, irreverence, and hard work collide to create a unique and captivating fashion experience. Discover the bond between the brand and its British models, who bring a touch of mischief and coolness to the runway. Get ready to explore the iconic British brand through the eyes of those who truly understand its spirit.