### **How AI Is Transforming Fashion Marketing – A Sneak Peek**

Artificial intelligence is revolutionizing fashion marketing, offering brands powerful tools to streamline operations and enhance creativity. While AI-generated content sparks debate, forward-thinking labels are already integrating it into their workflows—from automating backend tasks to crafting hyper-personalized customer experiences.

Take **Coach**, for example, which uses **Adobe Firefly’s AI** to create digital twins of products, speeding up content creation while maintaining brand identity. Meanwhile, AI-driven product discovery tools are boosting conversions, helping retailers turn browsing into sales.

But with great power comes great responsibility. Marketers must strike a balance—leveraging AI for efficiency without losing the human touch that defines their brand’s voice.

**Want the full story?** Dive into how AI is reshaping fashion marketing—from automation to creativity—and what it means for the future of the industry.

*(Original source: The Business of Fashion, April 2025)*