Ever wondered what essentials Hailey Bieber carries in her bag? As a model, entrepreneur, and new mom with a packed schedule, she needs plenty to get through her day. Luckily, the Vogue cover star just gave us a peek inside her purse in a fresh new video—but this isn’t your typical, overly polished “what’s in my bag?” feature. Think of it as a playful, tongue-in-cheek twist.

First up? Her signature scent, a custom fragrance called Eau d’Nepo. “It smells super vanilla—basically does all the work for you without any effort,” she jokes. She also packs some light reading—philosophy books by Nietzsche and Immanuel Kant, because who doesn’t love breezy page-turners?

Of course, she couldn’t leave out her own products. Rhode lip treatments are a must—”I always keep a few on me,” she says, pulling out at least 10. And naturally, her viral Erewhon strawberry glaze smoothie makes an appearance. “I have one every single day,” she deadpans.

As Justin Bieber’s wife, she also shared her secret marriage essentials—like multiple phones for “anonymous browsing, commenting, and stalking.” Then there’s the magical love potion gifted by a mythical witch. “She promised it would make a young Canadian pop star fall for me,” Hailey quips. “Been taking this for years!” (Yes, it’s all in good fun.)

Watch the full video above for the full scoop.

Credits:
Director: Nina Ljeti
Director of Photography: Adrian Nieto
Editor: Katie Wolford
Producer: Chase Lewis
Associate Producer: Lea Donenberg
Assistant Camera: Jake Wolfert
Gaffer: Jakob Longcob
Audio: Glo Hernandez
Production Assistants: Brock Spitaels, Comfort Abiodun
Set Designer: Gina Canavan
Production Coordinator: Tánia Jones
Production Manager: David Alvarez Paz
Line Producer: Natasha Soto-Albors
Assistant Editor: Justin Symonds
Post Production Coordinator: Holly Frew
Supervising Editor: Kameron Key
Post Production Supervisor: Alexa Deutsch
Global Talent Casting Director: Ignacio Murillo
Director, Content Production: Rahel Gebreyes
Senior Director, Digital Video: Romy van den Broeke
Senior Director, Programming: Linda Gittleson
VP, Video Programming: Thespena Guatieri
Filmed at: Waldorf Astoria Beverly Hills
Special Thanks: Lindsey Hartman, Fielder Thomas