Johanna Parv showcases her innovative “waist-back” bags in various styles and colors, drawing inspiration from the 1950s and Norman Parkinson’s iconic photographs. Her designs seamlessly blend functionality and style, incorporating features like breathable mesh, grippy dots, and reflective strips for both aesthetic appeal and practicality. Parv’s fall collection caters to a growing male customer base while maintaining a balance between traditional womenswear and menswear.

From technical trousers to directional skirts with expandable waistbands, Parv’s pieces cater to a diverse audience. Her interpretation of femininity is evident in capped-sleeve dresses, pinstriped wool suits with cut-out cuffs, and versatile wool jackets. The collection also features unisex designs like lycra tops and funnel-neck jackets in earthy tones, showcasing Parv’s unique design aesthetic.

Each garment is a reflection of Parv’s meticulous attention to detail and dedication to creating refined wardrobe staples. With a focus on quality and functionality, she experiments with innovative materials like seaweed-infused fabric, pushing the boundaries of sustainable fashion. Parv’s passion for her craft shines through in every piece, making her collection a must-have for those seeking sophisticated and versatile fashion choices.