Vienna’s Petar Petrov brand stands out due to its unique disposition and geographical location, which sets it apart from the major fashion cities. The founder and designer, Petar Petrov, embraces the challenges that come with being distanced from the fashion capitals, as it allows him the freedom to work without interference and with a broader perspective. In a recent interview, Petrov mentioned that fashion is not a dominant topic in Vienna, where architecture has always taken precedence. This season, the brand’s lookbook was shot in Looshaus, a prime example of Viennese Modernism, reflecting Petrov’s appreciation for architectural influences.
Petrov’s designs focus on eliminating unnecessary embellishments to best serve his clients, with a precise yet sensual approach to materials and fit. The collection features innovative designs like body-wrapping dresses and circular cuts that create unique silhouettes. From cocoon-like outerwear to playful miniskirts, Petrov’s creations blend functionality with style effortlessly. The designer’s emphasis on enhancing women’s lives through clothing rather than creating symbols of wealth adds a refreshing perspective to the luxury fashion sector.
As the fashion industry navigates new economic challenges, Petrov remains committed to his vision of celebrating personal expression through clothing. He believes that what one wears is a reflection of their identity, and his designs aim to provide ease and attitude to the wearer. In a time where the middle ground in fashion is often overlooked, Petrov’s dedication to his principles and the empowerment of women through fashion sets his brand apart in a rapidly evolving industry. Discover the essence of identity and luxury redefined in Petar Petrov’s latest collection.