Jawara Alleyne’s latest collection, aptly titled Construction, showcases his unique approach to garment design by subverting traditional construction techniques. In this season, Alleyne not only explores deconstruction in his designs but also in his creative process and the fashion system around him. Inspired by his childhood memories of making kites in Jamaica, Alleyne incorporates elements of simplicity and connection in his pieces, using a richer variety of fabrics like corduroys, wools, and taffetas to create theatrical gowns and floor-sweeping skirts.
Elevating his signature style, Alleyne adds cheeky details like elasticated bands and safety pins to his designs, creating a playful yet elegant aesthetic. The collection also features men’s tops and safety-pinned jeans that caught the attention of fashion editors, hinting at a more commercial appeal without compromising his DIY vision. Through his innovative designs, Alleyne aims to usher in a new era for his brand while staying true to the childlike wonder and creativity that sparked his interest in fashion.
In an expansive industrial space in Shoreditch, accompanied by a vibrant soundtrack, Alleyne’s runway show exudes a sense of deshabille elegance and sophistication. As he reflects on his roots and childhood inspirations, Alleyne’s collection embodies a blend of nostalgia, creativity, and a fresh perspective on fashion. With a focus on playful yet refined designs, Alleyne proves that he can seamlessly transition between whimsical childhood memories and sophisticated adult aesthetics, marking a new chapter in his fashion journey.