Freddy Coomes and Matt Empringham, with their youthful and creative energy, have ventured into the world of fashion design with a unique vision. Their journey from creating avant-garde pieces to launching their brand, Aletta, reflects a transformation towards more wearable and commercially viable designs. Inspired by a mix of luxury and naive craftsmanship, the duo’s creations strike a balance between creativity and practicality, drawing influences from childhood toys and British sensibilities.

As they navigate the challenges of establishing an independent brand in a competitive industry, Coomes and Empringham’s dedication to creating garments that resonate with a diverse audience shines through. Their meticulous attention to detail, from sourcing unconventional materials to crafting intricate designs, sets them apart in a landscape dominated by mass production. Aletta’s commitment to handcrafts and individuality offers a refreshing perspective in a world increasingly driven by technology and automation.

With a focus on creating pieces that spark imagination and evoke emotion, Coomes and Empringham’s journey is a testament to the power of creativity and innovation in fashion. As they continue to carve their path in the industry, Aletta’s distinct voice and commitment to craftsmanship are poised to make a lasting impact, proving that in a world inundated with products, what truly stands out are ideas that inspire and resonate with individuals from all walks of life.