Lessico Familiare, a fashion label founded by four Italians who are not just talking about change in fashion, but actively embodying it. Winners of the prestigious 2022 Vogue Italia / Who Is On Next? Franca Sozzani Award, they are known for their use of upcycled materials and imaginative designs. The brand draws inspiration from Natalia Ginzburg’s novel “Family Sayings,” incorporating familiar home textiles and furnishings into their creations. Their latest collection, titled Abecedario (the alphabet), features letters as models, each representing a unique object, color, movie, character, or dress. The collection is presented in a small book with commissioned texts, offering a deeper understanding of their creative process.

As the fashion industry explores new ways to showcase collections, Lessico Familiare advocates for immersive experiences that go beyond traditional runways. Their collection pays homage to female authors like Ginzburg, Jane Austen, and Virginia Woolf, emphasizing the importance of words in addition to visual elements. Through their unique approach to storytelling and design, Lessico Familiare invites audiences to step into a world where fashion, literature, and art converge, creating a multi-sensory experience that challenges conventional boundaries.Lessico Familiare’s designs are a whimsical blend of creativity and craftsmanship, where garments are transformed into works of art. From splicing shirts together to create unique pieces, to incorporating elements like feathers inspired by childhood tales, each creation exudes a sense of magic and wonder. The brand’s commitment to independence and freedom shines through in their designs, refusing to conform to trends and algorithms. As you delve into the world of Lessico Familiare, be prepared to be enchanted by a collection that celebrates individuality and beauty in the most unconventional ways. Step into a realm where fashion meets fantasy, and let the allure of creativity and freedom captivate your senses.