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**Case Study | The Playbook for Succeeding in China’s New Reality**

Once fashion’s most reliable growth engine, the Chinese market is changing as consumer spending slows and shoppers—with more choices than ever—lean toward savvy domestic brands. Opportunities for international players still exist, but the old formula for success in China no longer works. Brands need a fresh strategy to stand out.

By Cathaleen Chen
10 March 2025
The Business of Fashion

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