### **Trailer: Ashley Williams Fall 2025 – Nostalgia, Girlhood, and “Bad Taste” Rebellion**

Ashley Williams dives deep into the bittersweet nostalgia of girlhood for Fall 2025, wrestling with the transition into adulthood while holding onto youthful whimsy. Now in her 30s, the designer confronts the lingering question of growing up—or resisting it—through a collection that blends childlike charm with a rebellious edge.

Manga-printed hoodies, AI-generated kitten skirts, and pastel sailor dresses evoke a playful innocence, while over-the-top beaded statement pieces and intentionally kitschy accessories (think heart-shaped ruffle bags inspired by toilet roll covers) embrace Williams’ love for “bad taste.” Styled by Claire Barrow, the lookbook transforms models into faceless dolls, amplifying the surreal, toy-box aesthetic.

A decade into her career, Williams isn’t conforming to industry expectations—instead, she’s doubling down on what feels most authentic. “These last few collections have been the most genuine of my career,” she says. The result? A defiantly joyful, unapologetically girlish celebration of staying true to yourself—no matter your age.