For the Vogue team, creating the 2025 Festive Calendar was all about one thing: crafting a holiday countdown packed with luxurious items that offer incredible value—and this year, we’ve outdone ourselves. Our editors have put together a collection of 32 products, the most generous on the market, with a total value exceeding $2,133. Almost all of them—29, to be exact—are full-sized, and some drawers even hold multiple surprises to open each day.
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In This Story
– What’s inside the Vogue Festive Calendar 2025?
– Vogue’s Guide to Each Product
– Vogue Editor Reviews
– Charities benefiting from the 2025 calendar sales
– A closer look at the 2025 Festive Calendar
Jess Diner, Vogue’s Global Beauty & Wellness Director, shares: “This year, we aimed to blend beloved brands with exciting new finds. With so many festive calendars available, we expanded beyond beauty into wellness—a key part of our vision—to make each day’s reveal thoughtful, generous, and thrilling. Plus, the calendar supports charities for women and young people, adding deeper meaning.”
Now in its third year, a portion of the proceeds goes to charities Vogue holds dear. This time, British Vogue will donate £75,000 (around $100,000) to three women’s organizations: Sistah Space, akt, and Women for Refugee Women.
The calendar’s stunning design, hand-illustrated by John Biggs, pays tribute to Vogue’s original London headquarters and features familiar faces. Look closely to spot the Vogue team hard at work during the festive rush and the iconic, wonderfully chaotic fashion cupboard that’s central to our editors’ lives.
Laura Ingham, Deputy Director of the Global Fashion Network, adds: “Fashion is at Vogue’s core, so this year’s calendar honors our first HQ, set against the creative backdrop of the fashion cupboard. Inside, you’ll find jewelry, accessories, and a playful Moschino bag charm alongside beauty and wellness picks that are uniquely Vogue—more layered, collectible, and distinct from traditional advent calendars.”
The Vogue Festive Calendar brings together an exceptional array of luxury items—from jewelry and wellness to beauty, skincare, haircare, and lifestyle favorites—all hand-selected by our editors from beloved brands. Unwrap outstanding value in this quintessentially Vogue collection. The real excitement begins on December 1st, if you can hold off until then to start opening the drawers!
What’s inside the Vogue Festive Calendar 2025?
If you can wait until the official start date, you’ll be rewarded with 32 treats chosen by Vogue’s experts. This collection will delight skincare enthusiasts, wellness devotees, makeup lovers, hair experts, and jewelry fans alike.
Staying true to Vogue’s wellness focus, this year’s calendar includes products like the Therabody Sleep Mask and Verden Nocturne Sleep Mist. It mixes household names such as La Mer, Sol de Janeiro, and Charlotte Tilbury with cult favorites like Beauty of Joseon, Biodance, and Vieve, ensuring daily discoveries until December 25th.
British Vogue’s Ellie Davis showcases the 2025 Festive Calendar.
More than just a beauty advent calendar, it’s a curated experience.There are also bespoke jewelry and lifestyle items to discover. Highlights include the matching Tilly Sveaas Mixed Metal T-Bar bracelet (£125) and necklace, which features a unique silver and gold combination available exclusively in the calendar (£175). You’ll also find a cashmere beanie from Loop (valued at $105) and a Moschino keyring that doubles as a bag charm (worth $345). Additionally, the calendar includes products from Therabody ($110), Flamingo Estate (£34), and a digital subscription to British Vogue ($33).
For a complete list of contents, scroll down to see Vogue’s guide to each product. But if you prefer surprises, be aware that spoilers follow.
Drawer 1: Ilia Multi Stick in Lady Bird
Price: $36
Why We Love It: “I always wear cream blush to brighten my complexion, and the Ilia Multi Stick is a staple in my collection. Its buildable formula glides on smoothly and blends effortlessly. Pro tip: use it on both cheeks and lips for a coordinated glow. It’s compact and durable, making it ideal for touch-ups on the go, even in small evening bags.” — Mia Portet, Shopping Producer
Shade: Lady Bird
Type: Cream color stick
Drawer 2: Beauty of Joseon Dynasty Cream and Day Dew Sunscreen
Price: $34
Why We Love It: “Beauty of Joseon has become a cult favorite on TikTok, and this year’s calendar includes two of their products. The brand uses herbal ingredients from Korean medicine, delivering both sensory pleasure and effective results.” — Ellie Davis, Senior Beauty Shopping Writer
Shade: N/A
Type: Skincare
Drawer 3: Loop Cashmere Beanie in Midnight Blue
Price: $105
Why We Love It: “Winter walks to work are a joy with this beanie—it’s soft, warm, and stylish, made from 100% sustainable Mongolian cashmere. Perfect for snowy strolls, festive trips, or chilly days through March, it could be your most versatile accessory.” — Radhika Seth, Film & Culture Editor
Shade: Midnight Blue
Type: Accessories
Drawer 4: Lisa Eldridge Kitten Flick Liquid Eyeliner
Price: $32
Why We Love It: “This liner solves all my usual issues. The deep pigment creates smooth lines without breaking, it lasts all day, and dries quickly to prevent smudging. The fine tip lets you create subtle or dramatic flicks with ease.” — Georgia Day, Beauty Contributor
Shade: Black
Type: Liquid Eyeliner
Drawer 5: Nuxe Multi-purpose Dry Oil
Price: $28
Why We Love It: “Nuxe’s Huile Prodigieuse lives up to its reputation. With seven botanical oils, it nourishes skin and hair, offering a multi-purpose solution that provides a golden glow—ideal for holiday use.”Drawer 5: Oribe Côte d’Azur Body & Shimmer Oil
Oribe Côte d’Azur Body & Shimmer Oil
$68 | ORIBE
Why We Love It: “This dry oil gives my hair and body a beautiful, mirror-like shine. I never travel without it.” — Ellie Davis, Senior Beauty Shopping Writer
Shade: N/A
Type: Dry oil for body and hair
Drawer 6: Vieve Modern Mascara
Vieve Modern Mascara Black
$29 | HARRODS
Why We Love It: “It’s hard to find a volumizing mascara that lengthens lashes from root to tip without flaking. Vieve’s Modern Mascara has a soft, fluffy wand with bristles of varying lengths that grip and coat each lash smoothly, so you can go for a natural or dramatic look.” — Ranyechi Udemezue, Associate Beauty & Wellness Writer
Shade: Midnight Black
Type: Mascara
Drawer 7: Therabody Sleep Mask Device
Therabody SleepMask
$110 | THERABODY
$110 | AMAZON
Why We Love It: “Countless studies show that a good night’s sleep is incredibly restorative—something I rarely got living on one of East London’s busiest streets. That changed when I started using Therabody’s 100% blackout SleepMask. It not only ensures total darkness (essential for my vampire-like sleep habits) but also vibrates to gently massage the eye area, making it impossible not to drift off. It’s now a regular part of my sleep routine and a lifesaver on long flights!” — Mahoro Seward, Fashion & Style Editor
Shade: Midnight Black
Type: Wellness and accessories
Drawer 8: Votary Superseed Facial Oil
Votary Super Seed Facial Oil
$114 | VOTARY
Why We Love It: “As someone with dry skin, Votary’s Super Seed Facial Oil has become my weekly self-care staple. Made from natural plant oils like pumpkin, borage, and meadow foam, it’s vegan, cruelty-free, and has worked wonders for my skin. This plant-powered blend soothes redness, fights dryness, and leaves my complexion glowing and healthy.” — Emily Chan, Senior Sustainability & Acting Executive Fashion News & Features Editor
Shade: N/A
Type: Face oil
Drawer 9: Champo Growth Serum
Champo The Pitta Growth Serum
$47 | HARRODS
Why We Love It: “Massaging a few drops of Champo Growth Serum into my scalp before washing has become a ritual. The high-performance formula is almost entirely natural, using caffeine, tetrapeptides, and Ayurvedic Haritaki Extract to strengthen, support, and nourish hair. The before-and-after results are impressive—I saw new baby hairs and less shedding. It’s also clinically proven to reduce hair loss.” — Ellie Davis, Senior Beauty Shopping Writer
Shade: N/A
Type: Hair growth serum
Drawer 10: Isamaya Sculpt Tool
Isamaya x FaceGym Sculpt 01 Gua Sha
$60 | MODA OPERANDI
Why We Love It: “As I’ve aged, I’ve learned to embrace what I once saw as flaws—even seeing them as defining features. But one thing I won’t tolerate is facial puffiness. Thankfully, the Isamaya Sculpt Tool is a daily gift from above. It provides perfect lymphatic drainage, transforming a puffy face into supermodel cheekbones in minutes. Pro tip: Keep it in the fridge to boost its anti-inflammatory power.” — Mahoro Seward, Fashion & Style Editor
Shade: N/A
Type: Stainless steel sculpting tool
Drawer 11: Laura Mercier Primer Hydrating
Laura Mercier Pure Canvas Hydrating Primer
$46 | NORDSTROM
Why We Love It: “For a long time, I underestimated primers, seeing them as just another step in my beauty routine. But Laura Mercier’s Pure Canvas Hydrating Primer changed my mind. Used with moisturizer before makeup, it plumps and brightens skin while making my makeup last longer. Its mineral water-enriched formula stands out, feeling nourishing and leaving my skin…”Complexion is luxuriously soft. —Riann Phillip, Associate Features Editor
Shade: N/A
Type: Skin-perfecting primer
Drawer 12: Surratt Souffle Eye Shadow
Surratt Beauty
Souffle Eyeshadow
$48 at BLUEMERCURY
Why We Love It: “Surratt’s cosmetics, born in Japan and based in New York, are known for their high quality, customizability, and ease of use. Skip wasteful palettes with unused shades—the universally flattering Gris Doux is perfect for everyday wear and can be layered for a more dramatic look at night. Ideal for the party season, it adds a touch of color to enhance your festive outfits.” —Ellie Davis, Senior Beauty Shopping Writer
Shade: Gris Doux
Type: Water-based eyeshadow
Drawer 13: Tilly Sveaas Mixed Metal Bracelet
Tilly Sveaas
Gold-Plated T-Bar Belcher Chain Bracelet
$155 at HARRODS
Why We Love It: “I’ve always been torn between gold and silver, unable to pick a favorite. I love how gold shines in the sun and am equally captivated by silver’s appeal, so I stopped choosing and now mix metals with rings and bracelets every day. This Tilly Sveaas bracelet is the perfect addition to my mixed metal collection for the holidays.” —Julia Storm, Contributing Shopping Writer
Materials: Gold-plated t-bar on solid sterling silver
Type: Jewelry
Drawer 14: Flamingo Estate Heirloom Tomato Candle
Flamingo Estate
Heirloom Tomato Candle
$58 at FLAMINGO ESTATE
Why We Love It: “I’m obsessed with scented candles and anything that makes my home feel cozy and beautiful. I rotate a few, including Flamingo Estate, but sometimes they smell so good I don’t want to light them. The brand comes from a picturesque estate in the California hills, where ingredients are grown and candles are hand-poured.” —Daisy Jones, Acting News & Features Editor
Fragrance: Earthy scent
Type: Luxury candle
Drawer 15: Machete Grande Hair Clip and French Pin
Machete
Grande Hair Clip and French Pin
$42 at FREE PEOPLE, $35 at AMAZON
Why We Love It: “After years of short hair, I’ve grown it out, giving me a reason to buy new hair accessories. Machete’s clips are both stylish and practical, so they’re always in my bag. The brand uses Italian cellulose acetate for its chic designs, chosen for durability and eco-friendliness—it’s plant-based and renewable.” —Alice Cary, Senior Shopping Writer
Shade: Tortoishelle
Type: Hair accessory duo
Drawer 16: Hair by Sam McKnight Happy Endings Nourishing Balm
Happy Endings Nourishing Balm
$47 at VIOLET GREY
Why We Love It: “I’ve been coloring and bleaching my hair since my teens, and it’s taken a toll on my split ends. This balm lives up to its name, preventing my hair from looking dry and damaged. It’s packed with conditioning ingredients like pro-vitamin B5 and shea butter. I use one or two pumps on the ends to fight frizz, and it works on both wet and dry hair.” —Olivia Allen, Fashion Writer
Shade: N/A
Type: Frizz-fighting styling balm
Drawer 17: Charlotte Tilbury Matte Blush Wand
Charlotte Tilbury
Matte Beauty Blush Wand
$42 at NORDSTROM
Why We Love It: “Blush is all over TikTok, but it can be tricky to apply. Charlotte Tilbury’s Wand makes it easy to dab onto my cheeks as part of my daily routine. The pigment is strong, so a little goes a long way, and the blendable formula makes it simple to use.” —Ellie Davis, Senior BeautyDrawer 17: rce Writer Shade: Pillow Talk
Type: Liquid blush
Drawer 18: Charlotte Mensah Finishing Spray
Charlotte Mensah Manketti Hair Oil Finishing Mist
$51 at REVOLVE
Why We Love It: “As someone who often wears knotless braids, I look for a finishing mist that adds shine, controls flyaways, and hydrates my hair. The Charlotte Mensah Finishing Spray does all that and also protects hair from environmental damage and daily stress.” — Ranyechi Udemezue, Associate Beauty & Wellness Writer
Shade: N/A
Type: Hydrating hair oil mist
Drawer 19: Sol De Janeiro Beija Flor Elasti-Cream
Sol de Janeiro Collagen Boosting Beija Flor Elasti-Cream Body Cream
$24 at AMAZON
Why We Love It: “You might know Sol de Janeiro’s famous Bum Bum Cream with its sweet vanilla and caramel scent. While Beija Flor Elasti doesn’t have the same rich fragrance, it’s incredibly nourishing for the skin and features fresh notes of Brazilian jasmine and pink dragonfruit. The thick cream contains cacay oil—a plant-based alternative to retinol—and plant collagen to firm and plump. I slather it on from my neck down to keep my skin soft and hydrated.” — Ellie Davis, Senior Beauty Commerce Writer
Fragrance: Fruity florals
Type: Body cream
Drawer 20: Discothèque Heathens, Cowboys, And The Santa Ana Wind Perfume
Discothèque Heathens, Cowboys, And The Santa Ana Wind Perfume
$160 at REVOLVE and FWRD
Why We Love It: “I’m not usually drawn to light, fresh scents. Sometimes I prefer something a little daring. This perfume by Discothèque is a bold, amber-rich mix of sweet grass, cardamom, and suede. It was inspired by Helena’s, a secretive 1980s LA nightclub where Jack Nicholson once gave Anjelica Huston a baby elephant.” — Daniel Rodgers, Fashion News Editor
Fragrance: Aromatic and woody
Type: Eau de parfum
Drawer 21: Verden Nocturne Sleep Mist
Verden Nocturne Sleep Mist
$44 at VOTARY
Why We Love It: “I’m passionate about sleep and don’t mind spending on things that help me rest better—whether it’s a silk eye mask, fancy sheets, or this sleep mist. Spraying my pillow with this blend of essential oils makes bedtime feel extra cozy, especially in winter.” — Kerry McDermott, Digital Director
Fragrance: Lavender and herbs
Type: Aromatherapy
Drawer 22: Biodance Bio Collagen-Real Deep Mask and Collagen Cream
Biodance Bio Collagen-Real Deep Mask and Collagen Cream
$19 (mask) and $29 (cream) at AMAZON
Why We Love It: “Biodance is a popular K-beauty brand gaining fans in the UK. Both the sheet masks and collagen cream are top sellers for good reason. After using them, my skin looks glowing, plump, and moisturized. The masks contain collagen peptides—a trending anti-aging ingredient—along with hyaluronic acid and niacinamide to support the skin barrier. The cream is made with easily absorbed collagen and mineral water.” — Ellie Davis, Senior Beauty Commerce Writer
Shade: N/A
Type: Collagen skincare
Drawer 23: La Mer The Rejuvenating Night Cream and Crème de la Mer Moisturizing Duo
La Mer The Rejuvenating Night Cream and Crème de la Mer Moisturizing Duo
$700 (duo) and $390 (Crème de la Mer) at NORDSTROM
Why We Love It: “If cost weren’t a factor, Crème de la Mer would be my go-to moisturizer day and night. I do treat myself to it in winter when my skin gets extra dry, because this luxurious cream is unbeatable for deeply hydrating a parched face. Whether I use the day or night formula, my skin feels renewed thanks to the brand’s signature Miracle Broth, which revitalizes and repairs the complexion.”Night cream includes the added benefit of a retinol alternative. — Kerry McDermott, Digital Director
Shade: N/A
Type: Luxe face creams
Drawer 24: Tilly Sveaas Mixed Metal Necklace
Tilly Sveaas
Mixed Metal Necklace
$575 HARRODS
Why We Love It: “I’ve never been into flashy, maximalist jewelry, which is why this delicate mixed chain necklace from Tilly Sveaas really stands out. It’s also made of mixed metals—once considered a fashion mistake but now a trendy choice among style icons. If it’s good enough for Rihanna, it’s good enough for me.” — Daisy Jones, Acting News & Features Editor
Materials: Gold-plated t-bar on solid sterling silver
Type: Jewelry
Drawer 25: Moschino Bag Charm
Moschino
Big Heart Keychain
$345 MOSCHINO
Why We Love It: “I’m not usually into trinkets or bag charms, but the Moschino one is so chic and understated that I can’t resist. With its oversized red heart and tiny ‘Moschino’ text in gold, this charm will win over even those who don’t typically go for such accessories.” — Daisy Jones, Acting News & Features Editor
Materials: Leather
Type: Accessories
Everything You Need To Know
Vogue Editor Reviews
“Vogue’s 2025 beauty calendar is more than just a festive countdown; it’s a celebration of beauty and wellness innovation. Featuring top products from K-beauty favorites like Beauty of Joseon to industry disruptors like Isamaya, all have been carefully selected by Vogue editors with beauty enthusiasts in mind.” — Naomi Smart, Vogue Shopping Director, Europe
“Beyond its festive design, Vogue’s Festive Advent Calendar breaks from tradition. Instead of chocolates, it reveals a lineup of beauty, jewelry, and wellness highlights, including editor-approved devices, skincare, makeup, haircare, and fragrances. Best of all, most are full-size!” — Alice Cary, Senior Shopping Writer
“My bathroom shelves prove I don’t need more beauty products, but a peek at Vogue’s Festive Calendar says otherwise. From La Mer’s night cream to ILIA’s multi stick, these are cult favorites that are always a welcome addition to any collection. Bring on the festive season.” — Joy Montgomery, Shopping Editor
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Which charities will receive donations from sales of the Vogue Festive Calendar 2025?
Sistah Space: This charity supports African and Caribbean heritage women in the UK affected by domestic and sexual abuse. It was founded in memory of Valerie Forde and her baby daughter, RJ, who were tragically murdered after police failures. Sistah Space offers specialized advocacy, support, and a safe environment for those it serves.
akt: As the UK’s national LGBTQ+ youth homelessness charity, akt provides safe housing, digital services, and brighter futures. Nearly a quarter of young people facing homelessness identify as LGBTQ+, with 77% citing family rejection or abuse as the cause. Established in Manchester in 1989, akt has expanded to London, Newcastle, and Bristol, offering over 250,000 nights off the streets and supporting more than 50,000 at-risk LGBTQ+ youth.
Women for Refugee Women: A small charity helping women who have fled persecution, war, rape, gender-based violence, and torture to rebuild their lives in the UK. Instead of finding safety, many face further injustice and mistreatment. Through its national network, Women for Refugee Women creates welcoming spaces and fosters sisterhood for these women.Refugee women can connect and start rebuilding their lives by engaging in creative and educational activities. These might include learning basic English, taking part in drama workshops, or spearheading initiatives for social change.
Frequently Asked Questions
Of course Here is a list of helpful and clear FAQs about Vogues Holiday Advent Calendar Returns
General Information
Q What exactly is the Vogue Holiday Advent Calendar
A Its a special holiday box from Vogue filled with 24 beauty skincare and lifestyle products You open one door each day in December leading up to Christmas and the total value of all the items is over 2133
Q What kind of products are inside
A You can expect a mix of highend luxury items like premium skincare serums fullsize makeup from famous brands luxurious fragrances and sometimes haircare or accessory items
Q Is the 2133 value real or is it inflated
A The value is based on the manufacturers suggested retail price of the individual fullsize and deluxe sample products inside While you pay a fraction of that price for the calendar the items themselves are genuinely from luxury brands with high price tags
Purchasing Availability
Q Where can I buy the Vogue Advent Calendar
A Its typically sold directly through Vogues official website or through select highend department stores and beauty retailers
Q Is it limited edition
A Yes its a highly soughtafter limitededition item that usually sells out very quickly once its released often in the early fall
Q How much does the calendar actually cost
A The cost is significantly less than the total value While the price can change yearly its often in the range of 150 to 250
Returns Refunds and Exchanges
Q What is Vogues return policy for the Advent Calendar
A Return policies can vary but typically the calendar must be returned unopened and in its original sealed packaging to be eligible for a refund Once any doors have been opened it is almost always considered final sale
Q Can I return the calendar if Ive already opened a few doors
A No If the packaging has been opened or any products have been used the calendar is generally not eligible for a return The value is in the surprise of the unopened collection
Q I received my calendar damaged or with a defective product What should I do
A Contact Vogue