This year’s Cannes Film Festival was full of hair and makeup inspiration worth saving. Take Cara Delevingne’s effortlessly French-girl hair and Havana Rose Liu’s polished retro bob. Believe it or not, both looks had more in common than just their lived-in texture—they were created by celebrity hairstylist, founder and CEO of RŌZ Hair, Mara Rōszak, using her newest product. Let us introduce you to the RŌZ Wave Texturizing Mist—available exclusively to Vogue Shopping readers for the next 24 hours.

“A texturizing spray has been on my wishlist for years, but I could never find one that gave that lived-in separation and movement without the dryness or crunch that traditional salt sprays often leave behind,” Rōszak tells Vogue about the product, which officially launches June 2. Known for her light-handed, effortless style, Rōszak avoids anything that feels overly styled, preferring to enhance hair’s natural texture and movement. So, Wave Texturizing Mist was born: a fine mist designed to boost softness while still creating subtle structure and definition. “I wanted it to feel effortless—like hair shaped by canyon air and wind, not by a heavy styling product,” she adds.

RŌZ Wave Texturizing Mist
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Rōz Hair
Wave Texturizing Mist
$35 RŌZ HAIR

Why We Love It: Crunch and dryness? Not here. The latest launch from RŌZ hair gives ‘salt spray’ a whole new meaning. “Texture has always been such a big part of my work as a hairstylist,” says Rōszak, who prefers to work with her clients’ natural texture rather than against it. “Wave was created to enhance natural movement without any crunch or stiffness.” The undone, tousled, and touchable look comes from mineral-rich sea salt for grip without dehydration, while microalgae adds extra hydration to keep hair soft.

Editor’s Experience: “As someone with dry-leaning hair, I’ve always been cautious with salt sprays. Unless I want my curtain bangs to stay in place, I hate when my hair feels gritty. Then came Wave Texturizing Mist. I used it as a finishing spray on dry hair, just like Rōszak does, after blowouts and curls. The mist is ultra-fine, which I love, instead of a harsh spritz. Instead of hairspray, my blowouts or loose curls look more natural and less styled, and they hold up all day (without the crunch or grit I hate so much). That said, I currently have a smoothing treatment in my hair (which is wearing off), so I couldn’t test it diffused on my natural texture. Soon come!” —Conçetta Ciarlo, beauty shopping writer

Key Ingredients: Sodium chloride, sea salt, sea water, red microalgae extract, Sodium Ferrocyanide, bergamot peel oil, Geraniol, lavender oil
More To Know: Color-safe, heat protection up to 450°F, vegan; free from parabens, phthalates, SLES, gluten, nuts, and synthetic dyes.
Size: 3.4 fl oz

That balance of texture and softness became the foundation of the formula. “Traditional salt sprays often rely on dehydration to create grip, which can leave hair feeling rough or crunchy,” she says. So, Wave Texturizing Mist reimagines the ingredient, using sea salt rich in magnesium, calcium, and potassium to create structure without brittleness. But the real standout is red microalgae, which, as Rōszak explains, forms a breathable hydrating layer around the hair so it keeps its movement and flexibility. The result is hair that feels soft, not stiff; piece-y and matte, but never dry. Think less post-beach dryness and more effortless California hair.

For those wondering what’s the difference between this new launch and the brand’s popular Air Thickening Spray—yes, salt-based sprays and thickening texture sprays each have their own purpose. “The difThe real difference comes down to finish and feel,” says pro hairstylist Merita Ibrahimi to Vogue. “Sea salt spray gives you that soft, beachy texture. It works by lightly absorbing moisture, so your hair feels more matte, airy, and undone—perfect for enhancing natural movement. Texture spray, on the other hand, is more about volume and hold, building fullness at the roots and throughout the lengths.”

Photo Courtesy of Rōz Hair/ Rozzi
Photo Courtesy of Rōz Hair/ Rozzi

Versatility is also key to the clean hair-care brand’s latest product. While most salt-based texturizers are meant for wet hair, RŌZ’s mist works just as well on damp or dry hair. Rōszak personally prefers using it on dry hair to add subtle grip to natural texture, break up a fresh blowout so it feels less polished and more lived-in, or revive second-day hair. Applied to damp hair before diffusing or air-drying, it creates softer, more relaxed waves.

The product’s adaptability goes even further when it comes to the styles you can create. “If someone has finer or straighter hair, I love using a wand or flat iron first to create a loose bend, then finishing with Wave to break everything up for effortless texture and separation,” says Rōszak. “For naturally wavy or curly textures, it enhances and defines what’s already there and makes everything look more lived-in.” The product even works for undone updos, giving just enough hold and grip to keep the style in place without looking too polished.

“The product has become a go-to prep and finishing product I keep reaching for because it instantly gives hair the movement and finish I want,” she adds. Will it become yours too? We think yes.

Save to wishlist
Save to wishlist

Rōz Hair
Wave Texturizing Mist
$35
RŌZ HAIR

Meet The Experts
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Mara Rōszak is the Founder and CEO of RŌZ Hair and a Celebrity Hairstylist.
Merita Ibrahimi is a pro hairstylist whose clients include Ali Krieger, Sue Bird, Megan Rapinoe, Mallory Swanson, and more. She also serves as master hairstylist at Bridal By Alexandria.

Frequently Asked Questions
Here is a list of FAQs about Vogue First How Rz Hair Reinvented the Wave Spray written in a natural conversational tone with clear simple answers

BeginnerLevel Questions

1 What exactly is Vogue First about Rz Hair
Its a feature story in Vogue that highlights how the brand Rz Hair created a new kind of wave spray The article explains how they moved away from the old crunchy saltheavy formulas to make a spray that gives soft touchable beachy waves without damaging hair

2 How is this wave spray different from the ones Ive tried before
Most older wave sprays use a lot of salt which can dry out your hair and leave it feeling stiff or sticky Rzs version uses a blend of moisturizing ingredients so your waves stay soft bouncy and naturallookinglike you just came from the beach not a salt flat

3 Is this spray good for all hair types
Yes its designed to be gentle It works especially well for wavy curly and straight hair that wants a little texture If you have very fine or dry hair youll likely love it because it wont weigh your hair down or make it feel brittle

4 Do I need to use any special tools with it
Nope You can just spritz it on damp or dry hair scrunch with your hands and let it airdry If you want more volume you can use a diffuser on low heat but its totally optional

5 Will it make my hair feel crunchy or hard
No thats the whole point of the reinvention The spray is designed to leave your hair feeling soft and touchable not stiff You can run your fingers through your waves without them falling apart

Advanced Practical Questions

6 What specific ingredients make Rzs formula different from traditional wave sprays
Traditional sprays rely heavily on sodium chloride for texture Rz replaces much of the salt with hydrolyzed rice protein aloe vera leaf juice and amino acids This creates texture without stripping natural oils