TikTok has propelled songs to number one hits, sparked micro-trends and cultural movements, and created a shared vocabulary of jingles, phrases, and short clips among its 1.2 billion users—70% of whom are Gen Z, according to the platform.
Here, Vogue Business will share weekly trend insights using exclusive data from TikTok.
March 2026
Have you had your colors done? Creators are turning outfit planning into a visual exercise with the hashtag #ColorPalette, styling looks around tightly coordinated color schemes that reference seasonal shades or even artworks. This trend reflects a broader shift toward intentional dressing on TikTok, where users carefully curate outfits based on what suits them and their mood.
The #AbercrombieJeans hashtag is gaining traction as creators spotlight denim from Abercrombie & Fitch, often praising the fit and premium-feeling fabric at mid-range prices. From fit checks to styling videos, this fast-growing hashtag reflects the brand’s ongoing reputation reset on TikTok, as it boosts its appeal to Gen Z through youthful content and campaigns.
TikTok users are resisting the cultural flattening seen in recent years, with #AltOutfits content spanning grunge, goth, punk, and indie aesthetics. Videos often feature outfit transitions, thrifted pieces, and DIY styling, emphasizing individuality over following trends.
Office chic, or so-called “boom boom” dressing, has been a major trend for the last two years. Now, #TeacherOutfitInspo is inspiring audiences on TikTok, as teachers share what they wear to work. The content typically features affordable brands, comfortable silhouettes, and modest styling, often paired with day-in-the-life or teaching-related clips. The hashtag highlights how profession-based fashion niches continue to thrive on TikTok, offering practical styling ideas while building relatable creator communities.
From heritage luxury brands to contemporary labels, TikTok users are taking to the platform to share their impressive handbag (or purse) collections using the #PurseCollector hashtag. Videos range from closet tours and unboxings to discussions of investment pieces and resale value.
From moms to brothers to best friends, TikTok creators are handing over their outfit styling duties to those close to them. In neatly edited clips, the #StyleMe hashtag shows users trying on looks chosen for them, with varying degrees of success.
Riffing off the 2016 renaissance and millennial optimism era, #Hipster is trending on the platform. Whether it’s checkered scarves, beanies, or Zooey Deschanel references, creators are leaning into an aesthetic that resembles the pre-algorithm age.
TikTok Content
Fashion inspiration and occasionwear hauls are TikTok’s bread and butter. In that vein, the #WhiteDress hashtag has grown 145% week-on-week, as brides-to-be share their wedding wardrobes and honeymoon looks.
With technical footwear at the center of the sneaker zeitgeist, creators are sharing their favorite #NikeShoes. From the viral V5 RNR to the Shox TL, the more performance features, the better.
This May, the 2026 Met Gala will celebrate the Metropolitan Museum of Art’s “Costume Art” exhibition at the Costume Institute. Following this year’s dress code announcement—“Fashion is Art”—#FashionArt is gaining traction, as creators speculate on what A-list attendees might wear on the red carpet.
February 2026
#ZeroToHero is trending on TikTok, with users showcasing dramatic transformations or success stories through anime edits, film references, meme-driven changes, dance routines, and AI-generated visuals.
#SisterBond is up 421% week-on-week, blending humor with sentimentality. From chaotic sibling skits to heartfelt tributes, creators are tapping into relatable family dynamics that resonate across age groups.
TikTok Content
#FacialTreatments are trending on the platform, with the hashtag surging 293% week-on-week. Users are documenting everything from facial massages and laser procedures to behind-the-scenes content and transformations, signaling TikTok’s role as a discovery platform for beauty and wellness.Beauty discovery engine. Similar to the color analysis trend, users are increasingly looking for personalized hairstyle advice from experts. The #HairConsultation hashtag has grown 116% week-on-week, as creators share professional appointments, transformations, and hairstyles.
Users are sharing their personal life goals, career aspirations, and relationship desires on TikTok. #MyDreams highlights the value of online storytelling, striking a balance between aspirational and relatable.
Following a star-studded men’s show during Couture Week and plenty of awards season looks, #SaintLaurent is trending on TikTok. Users are sharing runway clips, celebrity outfits, style inspiration, and affordable alternatives.
Last year, we celebrated the pink Pilates princess, and it seems hyper-feminine vibes will continue through 2026. The hashtag #PinkGirly is growing fast on TikTok, as users share pink outfits, nails, home decor, and stationery in ‘day in the life’ content, from morning routines to the gym.
On TikTok, the #CorporateGirlie is becoming a key creator category. Users are increasingly seeking advice and inspiration from regular people, and what’s more regular than the nine-to-five? Content ranges from #GRWMs for the office and commuter vlogs to office jokes and work culture sketches.
As nostalgia continues to dominate fashion, the classic #BandageDress is trending on TikTok. Creators are sharing their favorite skintight versions, from vintage Hervé Léger to high-street finds.
Hot on the heels of its New York Fashion Week show, Coach is surging on TikTok. #CoachDenim is one of the fastest-growing fashion hashtags this week, as users share unboxings of Coach denim bags, vintage finds, outfit styling with denim accessories, and comparisons between Coach and more expensive luxury brands.
While TikTok is home to many hobby communities, #ClimbingTikTok is the latest to gain traction. Users are sharing their best climbing tips, tricks, and challenges, both indoors and outdoors.
As young users increasingly seek and share more vulnerable and honest content, #CrashingOut has taken center stage. Whether it’s missing out on Harry Styles tickets or having to get up early for school, TikTokers are sharing their woes, big and small, validating that it’s okay to crash out sometimes.
Across the US, students are staging #WalkOuts to protest the ongoing activities of federal law enforcement authority ICE. TikTok has become an important platform for sharing information, guidance, and personal experiences during this sociopolitical turbulence.
Ahead of its February 13 release, #WutheringHeights has taken over TikTok feeds. From Margot Robbie’s ethereal press tour looks—featuring pieces from Chanel, Schiaparelli, John Galliano, and more—to Charli XCX’s soundtrack, the film is generating significant online buzz. Of course, not all reviews are positive, as some die-hard book fans bemoan the production’s departure from the original text.
TikTok is no longer just for Gen Z. As more millennials, Gen Xers, and baby boomers join the platform, #MarriedTok is gaining momentum. Creators are sharing comedy videos about the trials of married life, featuring real and staged scenarios of the daily compromises required.
The New York City label #LoveShackFancy is gaining attention on TikTok, as creators praise its coquettish, frilly aesthetic in hauls and try-ons. With 53% week-on-week growth, its lifestyle positioning has earned the brand virality through a Stanley collaboration and coordinated bedding.
Leaning into alternative styles, TikTokers are bringing #GothFashion to the FYPs of the masses, with OOTDs and styling inspiration growing 48% week-on-week.
The #AirpodsCase is the new iPhone case in 2026. Content featuring the hashtag has risen 75% week-on-week, with users embracing novelty designs to keep their AirPods safe, including miniature Rimowa-style suitcases and cases speckled with edible prints like olives.
Amid all the talk of a 2016 renaissance…Stilettos are making a comeback. Designers are moving away from the kitten heels popular over the last five years and bringing back the bold power heel. Inspired by Carrie Bradshaw, they’re creating stilettos for every occasion.
With heavy snowfall hitting at least 19 U.S. states this week, the humble chunky knit is still a winter essential. On TikTok, content about making, styling, and wearing knitwear has grown 197% week-over-week.
Crafting content is booming on TikTok, with crochet leading the way. As winter arrives in the Northern Hemisphere, crochet enthusiasts are sharing their best projects—like sweaters, scarves, and snoods—along with tips and tutorials. Views for related hashtags are up 51% over the past week.
Skims continues to gain popularity on TikTok, where users post their hauls, favorite items, and product recommendations. Interest in the brand has more than doubled recently, as people showcase their new Skims purchases from holiday gifts or post-season sales.
Red-bottomed shoes are trending on TikTok. Christian Louboutin content is surging, with hashtag views up 91% over the last week. Creators are sharing unboxings, styling their favorite pairs, and trying them on in stores.
Ski season is here, and snow has been falling across the Western U.S. TikTok users are turning to the platform for snow boot recommendations and to show off their favorite pairs. In cities like Paris, fashion-conscious users are sharing upscale styles from brands like Chanel and Gucci. Views have increased 166% week-over-week.
With many returning to work after the holidays, office outfits are getting a refresh for the new year. Creators are sharing inspiration for smart-casual looks, cold-weather office wear, and even week-long winter work outfits—providing plenty of ideas for 2026. Views for office outfit content have skyrocketed by 811% over the past week.
December party season often leads to new purchases. Haul culture remains strong on TikTok, with users sharing their holiday outfit finds from popular high-street brands using dedicated holiday haul hashtags.
A trend toward self-determination is sweeping social media, as users seek to resist constant influence, take control of their lives, and celebrate their individuality. Since summer, TikTok creators have been posting videos of themselves dancing, singing, or having fun in the car, set to Billy Joel’s “This Is My Life.” The trend shows no sign of slowing, with views up 2,696% this week.
Vlogs are making a major comeback in 2025, with celebrities and creators sharing longer-form daily videos on TikTok. This holiday season, #Vlogmas2025 is in full swing, featuring festive traditions, cozy hot chocolate, and Christmas gift-wrapping sessions.
Financial literacy is a growing focus for young people, and personal finance tips are becoming a fast-growing content category on TikTok. Creators share advice on saving, achieving financial stability, and investing.
It’s the season to embrace the cozy and romantic side of winter. #WinterTok is trending as people share serene winter mornings and beloved holiday traditions.
As temperatures drop, users are searching for winter fashion inspiration. Related hashtags are up 68% week-over-week, with posts featuring long wool coats, cozy knits, and tips on staying chic while layering up.
With the holidays approaching, wish lists are trending. Searches have more than doubled compared to last week. Some posts feature classic gift ideas like pajama sets and phone cases, while others joke about wishing for “mental stability” or “a lottery win”—part of an ongoing meme.
Similarly, users are looking for gift guide inspiration, with related searches up 52% week-over-week. The most popular guides offer curated picks for specific personality types, such as “gift guide for the It-girl” or “gift guide for the chic cool girl who…”The phrase “o has everything” is trending. The latest in Gen Z online discourse, #NikeTech and the #QuarterZip, are up 1,125% and 1,647% week-on-week, respectively. The trend started with a viral video from user Jason Gyamfi, who joked, “We don’t do Nike Tech. We don’t do coffee. It’s straight quarter zips and matchas around here.” On one level, this represents Gen Z men embracing a more mature, aspirational ‘quiet luxury’ style. However, as the original poster and his friend are both Black men, some viewers interpret the joke as commentary on how appearance is policed differently across racial groups. In this reading, the contrast between “Nike Tech” and “quarter zips” underscores the unspoken pressures Black men can face in professional or predominantly white spaces, where adopting a more traditionally corporate or neutral style is sometimes seen as a way to avoid bias and signal professionalism.
Stranger Things returned last week for its fifth and final season, and fans are bingeing. Ahead of the release, they enjoyed ranking their favorite Hawkins moments, top soundtrack songs, and predictions for the new series.
Another major release, Wicked: For Good, and its press tour have caused a stir online in recent weeks. TikTok audiences are sharing funny clips from the tour, lip-syncing to the soundtrack, and analyzing the cast’s relationships on and off screen. The buzz has seen both #ArianaGrande and #WickedForGood surge over the last week.
Whether it’s non-basic gift guides for your partner or chic ideas for your own wishlist, TikTok is full of #ChristmasGiftIdeas. A huge portion of Gen Z and many millennials are turning to the platform for holiday inspiration this year.
The football season is back, and sports fans worldwide are rejoicing, sharing highlights, dance videos, and their favorite kits with #FootballIsBack. Whether it’s a professional league or a local team, fans are anticipating the season ahead and looking forward to the 2026 World Cup.
It’s tiiiiiiiiiiiime. As Christmas draws nearer, #MariahCarey has been teasing her return throughout November, and TikTok users are here for it. Many in the US are already sharing content of Carey as they enter the holiday season this Thanksgiving.
Spirituality is surging among young consumers as they turn to celestial and spiritual forces in uncertain times. People worldwide are highlighting #FullMoonVibes, sharing manifestation spells and wishes.
Homeware continues to thrive on TikTok, and #HighEndFurniture is a key category. Users are sharing their favorite luxury furniture buys or tips for great furniture dupes from global manufacturers.
Ahead of Thanksgiving, creators are sharing their #FriendsgivingIdeas for tablescapes and recipes, gathering friends to celebrate achievements and give thanks this year.
In the UK, audiences wait with bated breath for the #JohnLewisChristmasAdvert each year. Now that it’s live, they are sharing reactions and spoofs across TikTok.
The #MensBracelet hashtag highlights TikTok’s fascination with refined masculinity and understated luxury. It features everything from leather bands and chain links to designer pieces paired with watches and streetwear. Spanning tutorials, unboxings, and styling edits, it feeds into the broader shift of men’s jewellery from niche to mainstream.
With over 22,000 posts, #DIYCostumes tap into the space where creativity and accessibility collide. TikTokers transform thrifted finds and household materials into runway-worthy looks, often documenting the process through sped-up tutorials and transitions. The hashtag is particularly relevant during seasonal peaks like Halloween but maintains a year-round presence through cosplay and festival fashion.
#PradaSS26 celebrates the Milanese brand’s Spring/Summer 2026 collection.Fashion is now viewed through a digital-first lens. The feed blends backstage clips, street style photos, and campaign edits that highlight Prada’s mix of thoughtful minimalism and emotional storytelling. Creators break down key runway looks, reimagine silhouettes, and style vintage pieces with new releases. This conversation shows Prada’s lasting impact on how fashion stories are built online.
With over 7,000 posts, #ChristmasBags captures TikTok’s latest holiday gifting trend: themed goodie bags exchanged between friends. The feed is filled with creators putting together and unboxing personalized gift sets, often color-coordinated or matched to shared aesthetics. From mini skincare products and candles to stationery and sweets, the hashtag shows how gifting has become a form of creative expression and social connection—a fun extension of TikTok’s wider DIY culture.
#LVSS26 channels excitement around Louis Vuitton’s latest ready-to-wear show into a vibrant stream of TikTok content. The feed mixes runway highlights, close-up details, and outfit recreations by up-and-coming creators. From street clips and reactions to influencer styling, the hashtag shows how Louis Vuitton’s cultural reach stretches far beyond the runway.
Fashion’s biggest moments now happen on TikTok, too. With over 535,400 posts, #ParisFashionWeek has become a parallel runway where editors, emerging designers, and creators document everything from backstage fittings to street style. It offers immediacy over exclusivity, proving that fashion week’s cultural power now lives as much in real-time conversation as in the official schedule.
#SaintLaurent shows how the brand’s products perform on TikTok, from the Cassandre handbag and Opyum heels to knitwear and tailoring from its recent SS26 show. The feed is led by unboxings, styling edits, and campaign snippets that reflect how the label’s visual identity translates into social media storytelling. Saint Laurent’s presence on the platform reinforces its role as both a cultural symbol and a steady driver of luxury engagement online.
With over 40,900 posts, #AcneStudios has become a hub for TikTok’s creative and design-focused community. The hashtag embodies the brand’s experimental spirit, from structured tailoring and muted tones to layered textures and campaign remixes. Creators are often seen breaking down collection highlights, reinterpreting runway silhouettes, and adding their own personal design touch.
At the heart of sneaker culture on TikTok is #CoolKicks, which blends hype and heritage with personal storytelling. Under the hashtag, users unbox rare drops, review the latest releases, and show off their favorite everyday sneakers. But it’s not just about the shoes—it’s how they express identity, subculture, and community in motion.
Following one of the season’s most-anticipated designer debuts, the #DiorSS26 hashtag gives creators a space to reimagine the latest collection through their own eyes. The feed layers runway footage, street style adaptations, and behind-the-scenes moments, making the catwalk feel alive and accessible. It’s where heritage meets remix culture, and where Dior’s seasonal vision evolves through TikTok’s creative voices.
Olivia Dean’s “Man I Need” is shaping up to be the star’s breakout moment. With over 700,000 TikTok creations, the track’s soulful storytelling and smooth vibe have made it a go-to sound for everything from relationship edits to cinematic travel content. The momentum is fueling its rise through the charts—especially in the UK—and building major anticipation for her upcoming album The Art of Loving.
Raye’s brand-new single “Where Is My Husband!” has already inspired more than 30,000 TikTok creations, becoming one of the month’s fastest-growing UK trends. The song’s playful lyrics have taken on a life of their own, with creators leaning into wedding-themed skits.Her satirical dating edits and tongue-in-cheek speculation about who the “husband” might be have fueled an unexpected TikTok comeback for Her Words Kill. Their 2005 hardcore track “Sir, This Is a Cutthroat Fashion” has gone viral as the soundtrack to a trend that humorously highlights everyday quirks. What started as a niche post has exploded into over 828,000 TikTok videos, pushing the underground anthem into the cultural spotlight. In the US, streams of the song surged 869 percent in one week, introducing the band to a new generation.
Fresh off the record-breaking success of “Manchild,” Sabrina Carpenter has quickly followed up with “Tears,” a track that has already inspired nearly 200,000 TikTok videos. Fans have latched onto its witty lyrics about relationships and responsibility, turning them into parody “responsible boyfriend” edits, choreographed dances, and even IKEA flat-pack challenges. Carpenter herself has leaned into the trend with behind-the-scenes content and playful posts, further fueling its momentum. The official video, featuring Colman Domingo in drag as an homage to The Rocky Horror Picture Show, has amplified the trend even more.
Nearly a decade after its release, Billie Eilish’s breakout hit “Ocean Eyes” is enjoying a renaissance on TikTok, this time driven by a “gaze” or eye-framing trend often filmed in pairs or alongside beauty elements. Creators are using the track to frame intimate, lingering looks that heighten its dreamy atmosphere. This has dovetailed perfectly with TikTok’s new Flip Story format, where fans use paired images and videos to tell “how it started vs. how it’s going” stories about relationships, careers, and personal transformations.
September Trends
With over 3.1 million posts, #KaiCenat captures the rise of creator-driven entertainment, where spontaneity and humor set the tone. The high-energy American Twitch streamer entertains fans through interactive games, commentary, and interviews with celebrity guests. The hashtag reflects a broader shift toward community-first content and the growing influence of digital personalities beyond traditional platforms.
Blending emotion with visual allure, #OceanEyes has amassed over 601,100 posts on TikTok, becoming a go-to tag for content featuring intimate eye close-ups and moody storytelling. Often bridging beauty, fashion, and music, the trend signals a wider embrace of vulnerability and atmospheric aesthetics in digital culture.
A key moment in the tech-meets-lifestyle calendar, September’s annual #AppleEvent has generated over 323,200 TikTok posts as creators, consumers, and brands converge to analyze the company’s product launches and design shifts in real time. The hashtag underscores Apple’s continued influence not just in innovation, but in shaping conversations across digital platforms.
With over 188,700 posts, #DancingWithTheStars bridges legacy television and digital fandom as audiences turn to social media to relive standout performances, behind-the-scenes moments, and celebrity transformations. The hashtag also highlights a broader trend of revitalizing traditional formats through online engagement and commentary.
Captivating millions with its striking imagery, #BloodMoon has accumulated over 154,100 posts on the platform, showcasing a mix of celestial beauty and mystical intrigue. The hashtag reflects a growing fascination with the universe, merging the awe of natural phenomena with elements of spirituality and introspection through online communities.
TikTok users are turning to @LifeOnFilm for a dose of nostalgia, where grainy textures, soft filters, and sun-drenched frames bring video moments to life. With a feed that feels like flipping through an old photo album, the account taps into TikTok’s growing love for lo-fi storytelling, where creators swap polish for authenticity.
@SassySixStrings engages TikTok users at the intersection of music and personality. With bold covers and playful takes on guitar culture, the account strikes a chord with both seasoned players and casual listeners.Ula, who calls herself a “rockstar” online, is part of TikTok’s music community where creators are putting a humorous and personal spin on classic instruments.
Followers are supporting @BrehannaDaniels, who sits at the intersection of sports, culture, and storytelling. As the first Black woman pit crew member in NASCAR history, her content offers behind-the-scenes looks at racing, motivational insights, and genuine authenticity. She connects with TikTok’s love for barrier-breaking voices, providing both representation and inspiration.
More TikTok creators and fans are discovering @ZoeBaptisee, an account where dance is all about emotion and self-expression. Her feed is a vibrant blend of energetic choreography, stylish fashion, and playful fun. With 2.8 million followers across TikTok and Instagram, Zoe infuses every move with creativity and positivity, encouraging her audience to join in.
“I’m funny but don’t make me prove it,” says @_AshByFlorence_. Her feed features playful clips that celebrate theatre culture and life highlights like red carpet events. Her comedy-driven content seamlessly weaves in musical theatre references, personal stories, and show tunes.
TikTok users are welcoming autumn with baked goods, candles, and nostalgic comfort watches like Harry Potter and Gilmore Girls. The #CozyAesthetic, with 125,000 posts, taps into a wider ‘comfort culture’ trend, as young people curate their surroundings and outfits to prioritize warmth, nostalgia, and feel-good living.
With 58,900 posts, #FallShoes highlights a shift toward transitional staples like knee-high boots, ballet flats, and loafers. Creators are using footwear to express personal style and experiment with autumn layering.
From oversized hoodies to stretchy trousers, #ComfyEssentials is trending, reflecting a broader move toward everyday wear that balances practicality and comfort.
With over 243,600 posts, #WirelessBra champions comfortable lingerie as a must-have, with creators showcasing supportive styles for different body types. This trend mirrors a larger shift away from rigid dress codes.
As workwear-inspired styles stay popular, #StarchedJeans are trending. This stiff denim is being reimagined as a styling choice, offering a more formal, crisp look with the added benefit of durability.
Coldplay — ‘Sparks’
While on a sold-out tour, Coldplay’s ‘Sparks’ has reentered the TikTok algorithm, with over a million videos using its sound. Alongside featuring in film and TV character edits, Gen Z artists Sombr and Benson Boone have gone viral after performing the love song at their concerts, sparking a trend of covers.
Pink Floyd — ‘The Great Gig in the Sky’
Decades after its 1973 release, ‘The Great Gig in the Sky’ is back in the spotlight thanks to the ‘Directed by Robert B. Weide’ film credit trend. Users post funny, awkward transition videos showing what they expected to happen versus reality, inspired by the sitcom Curb Your Enthusiasm, which Weide directed.
Chappell Roan — ‘The Subway’
Chappell Roan’s raw and relatable anthem ‘The Subway’ is gaining traction on the app, boosted by her recent performance at Reading and Leeds Festival and the release of its music video. Fans in NYC discovered mysterious posters around the city and a Rapunzel-esque wig draped over a fire escape in Hudson.
August
The first half of Wednesday season two dropped on Netflix earlier this month, and TikTok users are sharing their favorite moments, including iconic scenes from Catherine Zeta-Jones and fan edits of Jenna Ortega’s #WednesdayAddams.
Working women are gradually becoming key influencers on TikTok, so it’s nIt’s no surprise that more and more creators are sharing their #WorkWeek on TikTok.
As September approaches, many parents are posting content of their children’s #FirstDayOfSchool.
With Lionel Messi continuing his run at Inter Miami, TikTok users are sharing highlights from recent games and key moments from the football star’s long career using the hashtag #MessiOnTikTok.
It may be almost a decade since the original cast of the #HamiltonMusical performed the full show on Broadway, but a recent reunion of key cast members at the Tony Awards—plus an announcement that the show will hit cinemas in September—has sparked a resurgence on TikTok.
As home-cooked food continues to trend on TikTok, @FromScratchWithBob__ is building a loyal following, with 670,700 followers and over 3.2 million likes. While Nara Smith has gained popularity for cooking entirely from scratch, Bob’s approach leans into relatability, comfort, and homeliness rather than aspiration.
As users become more aware of health and beauty misinformation on TikTok, creators with credentials are gaining attention. Junior doctor @DrFayeBate shares candid insights into her day-to-day life in healthcare while debunking myths about TikTok wellness trends for her young female audience—from cycle syncing to fearmongering around cortisol levels.
With almost a million followers, Brazilian creator @EulariFreitas shares relatable content about her life and relationships, vlogging her study sessions and international trips.
Known for her bubbly personality and girl-talk content, @Trinity.Blair combines storytelling and humor, sharing everything from glow-up tips and tricks for texting your crush to funny ‘story time’ videos. She has gained a loyal following of two million, primarily made up of Gen Z girls.
Alongside self-help content, spirituality is also building momentum on TikTok. With 251,000 followers and 6.8 million likes, @AnastasiaArtemiou blends self-growth with spiritual guidance and even spells, resonating with her Gen Z community.
Despite #Fendi being in a time of transition following the departure of artistic director Kim Jones, the brand is trending on TikTok as users post their hauls and vintage finds.
With Halloween on the horizon, #costumeideas are circulating on the platform as users share inspiration ranging from pop-culture icons to reinterpretations of classic Halloween archetypes.
#Menshirts are having a styling moment, with creators reimagining classic tailoring toward the tail end of summer.
Just as kitten heels have made a mainstream comeback, the pendulum now seems to be swinging toward #platformheels, which are back in the spotlight as users show how to style the chunkier silhouettes.
Meanwhile, wearable and accessible luxury is winning over fans, particularly the #ToryBurchbag. The brand has been making a big push on TikTok, with creators showing off what’s in their bags.
CMAT — ‘Take a Sexy Picture of Me’
What began as a playful dance routine by TikTok creator Sam Morris (@JustSamMorris) is now one of the most popular trends on the platform this year. The routine, set to the second verse of CMAT’s ‘Take a Sexy Picture of Me’, directly mirrors each lyric. It includes miming stirring for “baker,” forming a house shape for “home,” a baby bump for “family maker,” and so on, finishing with a defiant point to the self on “now tell me, what was in it for me?” The trend merges choreography with commentary on the invisible labor, expectations, and image standards women navigate today.
Video creations: 176,800
Levi Heron — ‘The Glen’
Starting out as a heartfelt remix made for a birthday party, Levi Heron’s rework of ‘The Glen’ has become the folk rave anthem of the summer. Originally a melancholy folk tune by Beluga Lagoon, the remake gained traction when TikTok creators began pairing it with drone footage of Scottish landscapes and surreal memes. This evolved into a new wave of ceilidh pride—from rural Scots to the diaspora in New York.TikTok users in New York and Melbourne are putting a modern, electronic spin on traditional dance culture. They’re incorporating bagpipes, kilts, and even Gaelic translations into their posts, building a rich visual and cultural world around the music.
Video creations: 158,000
Lorde’s song “Man of the Year” has become a powerful storytelling tool on TikTok. Originally a personal reflection on identity, it’s now the soundtrack for a slideshow trend where users share their journeys through past relationships—highlighting lessons learned, red flags spotted, and personal growth. This trend has sparked meaningful conversations about resilience and emotional well-being.
Video creations: 184,400
### July Highlights
Celine’s Debut: Following Michael Rider’s debut for Celine during Couture Week, many TikTok users reviewed the show and congratulated the designer on what was widely praised as a strong first collection. The buzz led to a significant surge in #Celine throughout July.
Concert Fashion: With major summer tours from artists like Oasis and Beyoncé in full swing, #ConcertOutfits is trending. Users are sharing their style inspiration, ranging from Western wear to Britpop looks.
Hermès Birkin: The iconic #Birkin bag continues to fascinate TikTok audiences. Content ranges from tips on how to acquire one to the history of the style and even the very first Birkin, keeping the hashtag consistently popular.
Waterproof Jewelry: Brands like Hey Harper and Atolea are gaining traction on TikTok as Gen Z seeks durable, everyday jewelry. Their waterproof gold and silver-plated pieces align with the trending #WaterproofJewellery.
Squid Game Season 2: Anticipation is high for the new season of SquidGame*, and related content is booming on TikTok following the global phenomenon of season one.
New Superman Movie: The release of the new Superman* film has driven significant attention on TikTok. Users are sharing cast interviews, while the studio posts behind-the-scenes content featuring Clark Kent and Lois Lane.
Jet2 Holiday Ads: The catchy audio from Jet2 holiday commercials has gone viral this summer, making #Jet2Holidays a trend. Users are creating spoof voiceover videos, and the original singer Jess Glynne and voice artist Zoe Lister even reunited on Capital Breakfast radio last week.
Aura Farming: The concept of “aura” is a TikTok buzzword, and now users are calling aura-boosting behaviors “aura farming.” A prime example is 11-year-old Indonesian #BoatKid, Rayyan Arkan Dikha, who went viral for dancing during a traditional boat race in Sumatra.
### Trending Creators
TikTok’s appeal now extends well beyond Gen Z. Creator @kate_keo, one of the platform’s fastest-growing creators, makes content with her parents Jane (74) and Joe (80) in their home, from mixing cocktails to sharing wisdom, resonating deeply with audiences.
Another beloved older creator is singing sensation @grandad_sings, who has won over TikTok with his covers of songs by artists like Coldplay and Lana Del Rey, amassing a staggering 17.4 million likes.
Shifting to comedy, creator @lukehughesss has gained nearly 6 million likes for his videos where he approaches strangers in parks, asks them to film him doing “tricks,” and then playfully pranks them, resulting in plenty of jump scares and laughs.
Storytime creator @britishbroski is known for her rapid-fire explanations of real-life situations—from holiday disasters to being ghosted—delivered at double speed. Her relatable, unpolished style has earned her over 1 million likes.
Gardener @thebeardedplantaholic has taken TikTok by storm with his poetic thoughts on botany. As more Gen Z users seek to disconnect and “touch grass,” this type of content is poised to grow even more.
### Fashion Hashtags
From mu…From band merchandise to slogan T-shirts, graphic tees are trending on TikTok as people look for fashion with cultural meaning.
With summer holidays approaching, TikTok users are turning to the platform to find the perfect #BeachOutfit, searching for everything from swimwear and cover-ups to accessories.
The search for the perfect tote bag continues on TikTok, where creators are sharing their top picks from brands like Coach and Polène, as well as newer, lesser-known labels.
Nike has launched a major marketing push in recent weeks, from a sub-four-minute-mile attempt in Paris to a widespread social media campaign for the new LD-1000 shoe. It’s paying off—the hashtag #TeamNike, used by creators and athletes who work with the brand, is now trending on TikTok.
The Sports Illustrated swimsuit show took place in early June, featuring a star-studded lineup including rugby player Ilona Maher, influencer Alix Earle, and TV personality Bethenny Frankel. Content and discussions around the event have boosted the #SISwimsuit hashtag.
Creators
This week, we’re highlighting some of the month’s trending creators in fashion and entertainment.
First, transgender creator Alexis Blake (@_Alexis_Blake) shares content about beauty, including GRWMs (Get Ready With Me), her surgeries, and finding her personal style. Recently, she has also been posting about her wedding preparations and looks.
Polina (@Such.Polina) works across fashion and film, often blending the two. In one of her top videos, she breaks down the significance of Demi Moore’s yellow coat in The Substance. Beyond film analysis, Polina shares her own outfits, including what she wore to see Olivia Rodrigo in Hyde Park.
Queer illustrator and creative Bee (@BeeIllustrates) posts her colorful artwork, from the creative process to the finished product. She also shares outfit checks and makeup inspiration tutorials, which are often as vibrant as her art.
Like Polina, Molly (@MollyAtMidnight) creates content at the intersection of fashion and film. She recommends “wlw” (women-loving-women) movies and shares outfit ideas inspired by films and TV shows, whether it’s merchandise or styled looks.
Finally, travel creator duo Yaya and Lloyd (@HandLuggageOnly) share top destinations around the world. While there’s less fashion content, their posts feature plenty of luxury hotels and restaurants to add to your travel list.
June Fashion Hashtags
#Jewelry is soaring on TikTok as more young consumers invest in lasting pieces. The focus is on maximalism, rings, and stacked bracelets.
From Jonathan Bailey’s flip-flops to Alexander Skarsgård’s short shorts, menswear has been a hot topic lately. With men’s fashion season in full swing, it’s no surprise that #MensFashion is trending on TikTok.
While skinny and bootcut jeans may be making a comeback, for Gen Z, all roads lead to #BaggyJeans. Creators are sharing denim recommendations, hauls, and styling tips.
Some TikTok content formats come and go, but others, like the OOTD (Outfit of the Day), endure. This month, #OOTDInspo is trending as users share daily outfit ideas for the summer season.
People turn to TikTok for solutions, so it’s no surprise users are searching for the perfect #Bra for all sizes and body types. There’s also been an increase in styling videos helping users choose the right bra for different outfits.
Hashtags
From recipes and restaurant recommendations to food hauls and tastings, #Foodie content is booming on TikTok. This is clear from the long lines outside the latest viral cafés and food stalls, from New York to London.
Following the announcement of Avengers: Doomsday’s release next year, #Marvel is surging on the platform. Users are sharing thoughts on the cast—which includes Vanessa Kirby, Pedro Pascal, and Florence Pugh—speculating about what’s to come, and posting their favorite clips from the Avengers series.Here’s a look at what’s trending on TikTok.
Top Trends
Kai Cenat’s controversial #StreamerUniversity, a program aimed at teaching aspiring creators how to grow, has sparked widespread discussion. Millions have signed up, making it a major topic in the gaming community.
Paris Saint-Germain coach Luis Enrique is receiving a wave of love on TikTok following the team’s Champions League victory. Fans honored him by displaying a massive banner of his late daughter, Xana, at the final—a touching moment that, along with his season’s hard work, has gone viral.
With summer in full swing, users are sharing their #OutdoorFun, from swimming adventures to hiking trips.
Songs Taking Off
Skye Newman — ‘Family Matters’: Skye Newman has made a stunning debut, with both of her first two singles hitting the UK Official Top 20. ‘Family Matters’ has resonated deeply on TikTok, with millions using the track for personal stories about healing and raw emotion. Video creations: 65,000 posts*
PinkPantheress — ‘Tonight’: PinkPantheress enters club-pop territory with ‘Tonight,’ a sparkling anthem about lust and longing. The track samples Panic! At The Disco and features jittery synths, creating a Y2K-inspired vibe perfect for TikTok. Video creations: 72,000 posts*
Connie Francis — ‘Pretty Little Baby’: This 1962 B-side has found new life, going viral more than sixty years after its release. It’s now the soundtrack for baby reveals, puppy montages, and videos with a soft, vintage aesthetic. Video creations: 2.5 million posts*
Fashion & Style
#ClothingHaul: Haul culture remains strong with Gen Z, as users share and review their latest fashion purchases.
#Bikini: Summer has users sharing bikini recommendations, from body-positive beach content to haul videos and styling hacks.
#LuxuryBags: The fascination with luxury goods (and convincing dupes) continues. The conversation goes beyond shopping to include discussions on quality, as young consumers become more discerning.
#TankTop: Summer fashion is booming, with users searching for the perfect tank top and creators sharing their top picks from brands like Skims, Tank Air, and Aritzia.
#MidSizeFashion: Mid-size creators are trending as they share holiday looks, styling tips, and brand recommendations tailored for mid-size bodies—a group often overlooked by luxury labels.
Creators to Watch
This week, we’re highlighting standout creators in fashion and entertainment:
Andrea Cheong (@andreacheong_): Known for analyzing garment quality from brands like Cos, Sezane, and Arket. She founded the Mindful Monday Method, a five-step approach to encourage intentional, quality-focused shopping.
Maaike Lothmann (@maaikelothmann): An Amsterdam-based fashion and lifestyle creator famous for her stylish yet wearable outfit-of-the-week videos and practical styling tips.
Susie Williams (@sooosieq): A vintage fashion lover inspired by the ’70s, sharing her finds—from flare jeans and shearling coats to her signature bangs and hat collection.
Zainab Jiwa (@zeewhatidid): A film and TV presenter who has gained popularity for her red carpet coverage and interviews with stars like Tom Hardy and Selena Gomez. She also gives followers a behind-the-scenes look at her life in entertainment.Charley Marlowe (@charleymarlowe) is a presenter and comedian known for her down-to-earth and humorous content. She shares red carpet interviews, reviews of TV shows and films, and other funny videos.
Ed Sheeran — ‘Azizam’
Ed Sheeran’s ‘Azizam’ is a cross-cultural celebration that has exploded on TikTok. Featuring Iranian instrumentation and vocals from Persian icons Arash and Andy, the track has deeply resonated with the global Iranian community. TikTok is driving this momentum, with thousands of creators using the song in content for Nowruz celebrations and family tributes.
Video creations: 35,600
Skye Newman — ‘Hairdresser’
Skye Newman’s debut single ‘Hairdresser’ is climbing the UK Singles Chart entirely through TikTok buzz. With its sharp lyrics and indie-pop charm, the track has become an anthem for anyone going through a breakup or starting a bold new chapter.
Video creations: 31,800
WizTheMC — ‘Show Me Love’
WizTheMC’s ‘Show Me Love’ has become a global smash hit. Released independently, this amapiano-laced anthem has over 1.6 million creations and 2.7 billion TikTok views, even inspiring a popular Tyla remix. The track is perfect for vibrant lip-syncs, joyful montages, and sunny, weather-themed content.
Video creations: 1.2 million
There’s nothing like a spring reset. On TikTok, users are documenting fresh starts by sharing their journeys to buying their first homes. Content tagged #MoveInDay, filled with heaps of boxes and empty rooms, offers a glimpse into this milestone.
The annual Mexican celebration #CincoDeMayo on May 5th brings food, music, color, and dancing—and TikTok has all the content to get you in the mood.
But first comes #MayThe4thBeWithYou, a fandom-assigned day to indulge in all things Star Wars, filling TikTok with lightsabers.
And just like that, it’s the first Monday in May, with #MetGala2025 content ranging from best-dressed commentary to entrance videos and outfit mishaps.
Could it be the new Coachella? Gaining more traction than ever, California’s #Stagecoach Festival featured artists like Lana Del Rey and Luke Combs. As interest in country culture continues, TikTokers are sharing their Western-inspired looks from the three-day event.
It’s official: #WeddingTok is booming. Views for #Wedding content are up 25% year-on-year, cementing TikTok as a key platform for wedding inspiration.
Videos posted with the #Wedding hashtag have increased by 29% over the last 12 months, with trends constantly emerging. For example, @AnnieRubyy’s TikTok of a couple and guests dancing in torrential rain gained over 2.8 million likes and 13.3 million views in just two days.
Posts using #Bride have seen a 33% uplift, driving a 49% rise in video views for the hashtag.
Brides are making florals part of their outfits, from petal-packed purses to wristlet blooms, turning the traditional bouquet into a wearable accessory that blends fashion with function. Key creators driving this trend include:
* @Alyssa_Jane01: 3.2 million views
* @SophiaWilde_: 3,800 views
* @Bella__Brand_: 2.1 million views
* @JujuSheikh: 12.3 million views
* @AlexandriaElkin_: 428,000 views
People are still turning to TikTok for engagement ring inspiration, with views for #EngagementRing up 30% year-on-year. While many search for celebrity rings, like Zendaya’s Jessica McCormack ring, there is a…A growing love for unique and ‘cool’ styles is taking hold. While #Diamond remains a top choice, users are now creating videos to predict the next ‘It’ ring.
April
Hermès is trending on TikTok, with the iconic Birkin solidifying its status as a cultural powerhouse. Creators share stories of how they acquired their Birkins, Kellys, or Chypre sandals, along with styling tips and more.
Givenchy is also having a moment on the platform this month, particularly Givenchy Beauty. Users are reviewing favorites like the Prisme Libre powder and the Rose Perfecto Shine lipstick.
Following in the footsteps of #OOTD and #GRWM, the #WhatIWore hashtag is gaining traction. Users are exploring new, creative ways to showcase their daily outfits through comedic skits and narrated clips.
TikTok remains a go-to source for the latest #FashionHack. Creators are sharing their top tips, from clever bra hacks to transforming scarves into tops or crafting halter necks from T-shirts.
Some TikTokers previously predicted a Michael Kors “comeback” among Gen Z in 2025, fueled by a pursuit of Y2K nostalgia. That prediction seems to be gaining ground, as the New York designer trends on the platform with users sharing their retro Kors pieces.
Music Trends
Charli XCX – Party 4 U (926k creations): Charli XCX’s Brat* era continues to make waves, and now an older track, “Party 4 U,” is seeing an unexpected resurgence. Originally recorded in 2017 and released in 2020, the song has become a UK favorite thanks to a TikTok trend using its fast-paced second verse.
Doechii – Anxiety (3.1M creations): Rapper Doechii has taken TikTok by storm with “Anxiety,” which samples Gotye’s 2011 hit “Somebody That I Used to Know.” The track has found a strong UK following, with users recreating a viral Fresh Prince of Bel-Air* dance scene featuring Will Smith.
Myles Smith – Nice To Meet You (230k creations): Myles Smith’s acoustic-pop anthem “Nice To Meet You” has become a massive TikTok-driven success, especially in the UK, and has us excited for summer.
Pop Culture & Viral Moments
Crumbl Cookies have been viral for a while, but a new Kardashians-themed box, with a cookie designed by each sister, has boosted the trend recently. Kourtney’s divisive flour-free cookie, in particular, is garnering significant online attention. Meanwhile, hundreds of millions of users have shared their Crumbl reviews on TikTok, often filmed in their cars, selecting and sampling six different flavors.
Following the buzz around the movie adaptation of her book It Ends With Us, #ColleenHoover is trending again. This time, it’s due to the confirmed film adaptation of Verity starring Anne Hathaway and Dakota Johnson, and her return to Instagram to address the unauthorized sale of her merchandise on a website.
We’re between #Coachella weekends, and the festival is sparking plenty of conversation. From #Gagachella and Charli XCX’s cameo-filled performance (and afterparty) to solo sets from BLACKPINK’s Jennie and Lisa, there were many viral moments shared on TikTok. Lisa’s performance, in particular, created a major buzz, with #Lisablackpink trending over the past week.
After starring in a viral underwear campaign for the Australian brand Bonds, Steve Irwin’s son, #RobertIrwin, has captured significant online attention from both longtime fans and those discovering the conservationist and TV presenter for the first time.
Spotlight on Women’s Sports
Women’s sports are a key topic for TikTok audiences, led by creators who showcase the joy and excitement of athletic participation. This week, we’re highlighting some of those voices:
Sports fanatic and fitness creator @NanceBaker regularly shares fitness tips, athlete interviews, and more with the TikTok community.
“Women’s football is my only personality trait tbh” reads the bio of football journalist @RyhannaParara13, an emerging voice in women’s sports on TikTok, who shares content from pre-game…From “Get Ready With Me” videos to interviewing athletes on the sidelines, she’s building a strong community of women’s football fans.
Creator @Freda_Ayy prefers playing football to just talking about it. The Ghanaian player, Freda Ayisi, plays for the semi-professional club Hashtag United. Alongside clips from her matches, she wows her TikTok audience with trick shots that have earned millions of views.
The wife-and-wife duo @thelipsticklesbians started on TikTok two years ago with makeup reviews. Now, their honest takes on everything from drugstore mascaras to luxury brand launches reach millions, building serious trust with their relatable style.
Inuit creator Shina Nova shares her “urban inuk” life with the world, using educational videos to explain Inuit customs, food, and history. Some of her most popular clips feature traditional throat singing performances with her mother.
Spring is here, and users are sharing their first moments of the season on TikTok—from blooming trees to their favorite spring outfits.
TikTok audiences are eagerly awaiting #Shrek5 in 2026, especially after last month’s cast reveal and buzzy trailer that showed Shrek with a six-pack.
The cartoon series #Invincible has blown up on TikTok lately, with users constantly sharing and discussing clips from the show.
Sabrina Carpenter’s #shortnsweettour has been making headlines for its extravagant costumes and bold stage moments. Fans worldwide are sharing their favorite funny clips from the concerts on TikTok.
As TikTok Shop grows in Europe, global audiences are engaging more than ever. The latest trending hashtag? #TikTokShopRestock, where brands and users showcase the newest products on the platform.
Dreaming of South of France summers or old-money winters? Coveting Birkins or Kellys? Imagining sunsets in Saint Moritz or Monaco? These questions fuel TikTok’s latest wave of #LuxuryLifestyle aesthetics, offering a glimpse into the seemingly fantastical lives of the elite.
On TikTok, we’re moving on from wrist stacks and embracing the sculptural cuff. Exploring materials from resin to metal to wood, the #Bracelets hashtag is full of bangle inspiration.
Yes, #Crocs are back for another season. This time, comfort-loving fans are opting for muted, neutral shades inspired by Pantone’s 2025 Color of the Year, Mocha Mousse. The big question: can Crocs actually be chic?
#SpringDress content is flooding TikTok feeds. Hemlines are longer than last year (take note, hemline index), with creators incorporating trending seasonal shades like butter yellow and rose tan.
For anyone struggling to organize their transitional wardrobe, TikTokers are sharing their #OutfitGenerator tips—whether using the Notes app, a TikTok filter, or dedicated apps.
@DiveDiveLive is an underwater streaming account that brings real-time ocean content to TikTok. The team hides GoPros in the waters off Maui to capture peaceful marine life, from sea turtles to sharks to moray eels. (Pro tip: don’t miss their sunrise streams.)
Ever wondered why @EnglishMakesNoSense? This U.S.-based English teacher is here to help, tackling everything from tricky pronunciations to confusing compound words.
@LadySpineDoc offers a look into her life as a neurosurgeon and mom, striking a balance between humor and medical expertise to educate her fellow TikTokers.
@TheMoodyFoody always delivers. Whether it’s freezer-door breakfast sandwiches, Baja fish tacos, or chicken pot pie, creator Toni Chapman shares all the foodie secrets and recipe details you need to keep the serotonin flowing—and yes, it’s all free.
@GuyWithAMovieCamera, also known as Reece Feldman, made…Reece gained initial popularity by sharing BTS content from his time as a production assistant on The Marvelous Mrs. Maisel. He has continued to embrace his filmmaking background, creating interviews and fun content with major Hollywood stars.
Imogen Heap — ‘Headlock’
Two decades after its release, Imogen Heap’s “Headlock” is experiencing a resurgence on TikTok. A user-generated video featuring the song has become the signature audio for emotional, story-driven content.
Video creations: 1.8 million
Central Cee ft. 21 Savage — ‘GBP’
Central Cee’s new track “GBP” is a major hit on the platform, fueled by TikTok’s active #Rap community.
Video creations: 88,000
Proderics ft. Melodybloom — ‘Strangers’
TikTok has spotlighted another rising talent: 16-year-old bedroom producer Proderics. His debut song “Strangers” has gone viral, racking up millions of streams and thousands of TikTok videos.
Video creations: 266,000
#LiveSelling is being touted as the next big trend on TikTok, at least according to the platform’s marketing experts. They’re sharing tips to help improve success, showing that mastering live-streamed retail is a top priority for fashion marketers.
Color coordination and aesthetic alignment? TikTok says matching outfits with your partner is a lasting trend, and the platform is full of #CoupleOutfit content to keep users inspired.
What’s more satisfying than an unboxing? An #UnpackWithMe video. From restocking skincare shelves to emptying packing cubes, post-travel reset videos are helping TikTokers transition back to daily life.
With spring approaching, #PajamaPants are trending again. As a Gen Z wardrobe essential, users are sharing where to find the best styles.
Amid a “Torynaissance,” it’s no surprise #ToryBurchShoes are trending on TikTok. But the real debate is: are you more of a Pierce mule or slingback person?
February
This week’s top trending hashtags show the TikTok community is focused on current events. The #Grammys on February 3rd generated significant buzz, from Kendrick Lamar winning five awards for his Drake diss track “Not Like Us” to Beyoncé finally securing her first Album of the Year win. Users enjoyed resharing content from the event, including acceptance speeches and performances.
#ChappellRoan, a key performer at the Grammys, won Best New Artist. Her heartfelt speech about ensuring young artists receive a living wage and basic healthcare went viral, inspiring artists like Charli XCX and Noah Kahan—along with the public—to donate tens of thousands to the charity Backline, which supports young artists.
Following the Grammys came the #SuperBowl, where the Philadelphia Eagles defeated the Kansas City Chiefs. The event featured Kendrick Lamar’s bold halftime show and notable attendees like Taylor Swift (supporting her boyfriend Travis Kelce), former President Trump, and Bradley Cooper, who announced the Eagles for their victory lap. TikTok users shared their favorite moments.
At Vogue Business, we’re discussing tariffs extensively, especially after Trump’s executive orders and their potential impact on international trade (including fashion). It turns out Gen Z cares too! #Tariffs has become one of the fastest-growing hashtags on TikTok recently, as young people express concern over the potential price increases for their favorite goods.
An unusual U.S. tradition, #GroundhogDay is a day in February when a groundhog emerges from hibernation, supposedly predicting whether there will be six more weeks of winter. This year, publications and users shared videos and theories about the groundhog.
This week, we’re focusing on the home of deadpan humor, Harry Potter, and the Tube, highlighting UK-based content creators and their diverse content that’s taking TikTok by storm.
One half of the Map Men duo, @JayForeman, is channeling his comedic talent into…Diving into geography and answering those “Have you ever wondered…” questions—like why America is called America or why London has 32 boroughs—it’s all about uncovering the answers to those late-night curiosities.
British filmmaker @GeorgeTheDop shares his travels on TikTok through beautifully crafted compilations, showcasing stunning visuals from Oaxaca to Mount Snowdon.
Known as the Base Queen, @Uchjn covers everything beauty-related. Natori has built a community with GRWMs and conversational content that resonates with her audience, all while embracing her London charm.
A self-proclaimed pickle enthusiast, @CripAndDip creates a welcoming space for food lovers. Between takeaway reviews and hangover cooking sessions, she shares easy recipes and satisfying lunch ideas.
@Nicholas_Flannery is TikTok’s one-man show. From a martini-drinking mom to a detective in a quarter-zip, his perfectly edited comedy sketches bring a range of characters to life.
Beabadoobee’s “Real Man” has swept across TikTok with its sharp lyrics and sultry folk-pop sound, becoming the soundtrack for both parodies and reflective moments.
Posts: 4.1 million
Naughty Boy ft. Sam Smith’s “La La La” is back in the spotlight years after its release, thanks to a choreography trend paired with its catchy chorus.
Posts: 8 million
Hozier’s haunting cover of Arctic Monkeys’ “Do I Wanna Know?” from the BBC Live Lounge is gaining traction on TikTok. His soulful performance sets the tone for aesthetic montages, emotional reflections, and personal journeys.
Posts: 349,000
January Trends
Whether it’s Kardashian hairstylist Chris Appleton’s Old Hollywood hair tutorial or compilations of screen legends, the #HollywoodGlam hashtag is ready for this year’s awards season content.
From beauty to fast fashion to luxury, TikTok loves #Hauls, but now the focus is on the satisfying ASMR of unboxing—think nail tapping and tissue paper rustling.
Is #Hollister making a comeback? Gen Z and Alpha think so. The platform is filled with try-ons and “shop with me” content, though unlike its peak, logos are nowhere in sight.
Evolving from last year’s Western wear, #WesternFashion now leans toward chic, muted aesthetics with a touch of leather-inspired edge.
TikTokers are chasing that celebrity glass-skin glow, and the platform’s #BeautyFilter options deliver—at least digitally.
#Crochet, with 7.4 million posts, has risen as a therapeutic and creative outlet, as more users explore arts and crafts.
From film cameras to vintage furniture, users are turning to #Thrift shops for unique finds and sustainable shopping, with 2.6 million posts under the hashtag.
#Lululemon’s matching sets and zip-up jackets (like the BBL jacket) are trending on TikTok, with 733,800 posts so far.
Users are highlighting their #SpotlightFinds—trending products they’ve discovered on the platform. With 1.4 million posts, the hashtag features popular items like drinking cups, jewelry cabinets, and knitwear.
#Hermès remains a staple on TikTok, with 887,100 posts, many sharing tips on how to score a Birkin bag.
As fashion brands collaborate with influencers from diverse fields, TikTok creators in food, travel, and even science are becoming key faces for campaigns and fashion shows.
@KyraMaeTurner6 is one of the UK’s fastest-growing travel and beauty influencers, sharing witty travel content worldwide—from makeovers in Vietnam to exploring what you can buy in a Bali supermarket for £1.
#ScienceTok is thriving, and @Big.Manny1 is one of the leading creators in the space.Leading the way with fun facts and experiments, he’s inspiring a new generation of young science enthusiasts.
Food has become Gen Z’s latest luxury obsession, and culinary creator @Alexandra_Lourdes is one of TikTok’s fastest-growing food creators. She’s especially known for her engaging commentary about running her Las Vegas donut shop, Saint Honoré.
Another major trend is #BookTok. Library advocate and creator @Mychal3ts has built a massive platform encouraging young people to visit their local libraries and read more.
@SonnyMonaghan, known from Dear Evan Hansen, has been gaining traction on TikTok with comedy videos that play out funny scenarios and reflect on life’s various situations.
Lola Young — ‘Messy’
Lola Young’s raw and relatable anthem “Messy” is making waves, boosted by strong support from the TikTok community. The South London singer’s following on TikTok continues to grow, drawn to her fearless honesty and unique storytelling.
Video creations: 936,500
Myles Smith — ‘Nice To Meet You’
Myles has been previewing “Nice To Meet You” for weeks, and TikTok celebrated the singer with a dedicated hub on the platform for the track and his new EP, A Minute…. Its focus on love and joy made it a trending favorite, debuting at #12 on the official charts and establishing Myles as an artist to watch in 2025.
Video creations: 28,900
Gracie Abrams — ‘That’s So True’
“That’s So True” has gained huge popularity on TikTok, inspiring a variety of trends from the community. The track has been used in numerous videos, including fan edits, dance interpretations, and singing compilations.
Video creations: 451,900
December Fashion Hashtags
It’s the peak holiday season, and many creators are recommending #ReformationJeans for their fit and quality. The brand has surged on TikTok this year, with 1.1 million likes and 181,600 followers.
#DonatellaVersace has made waves in recent weeks after appearing at The Devil Wears Prada premiere in London’s West End in early December. Like Lindsay Lohan, audiences are celebrating how great she looks. Since then, the designer has driven a surge in views and posts on TikTok.
It wouldn’t be the holidays without festive sweaters, and this year, tacky ones are trending too. Whether you prefer festive or funny styles, you can find inspiration on TikTok this month, with views rising for #HolidaySweater and #TackyChristmasSweater.
This year, it’s all about small luxuries. TikTok users are recommending small gifts for the festive season, from beauty and fashion to food and homeware. Thousands of accounts have posted collages of the best #SmallGiftIdeas.
November Creators
@IAmStormiSteele, founder of the Canvas Beauty brand, has soared on TikTok this year by sharing her journey as a brand founder, offering beauty tips, and live-streaming sales of her products, including her viral body glaze.
Similarly, popular TikTok Shop creator @SimplyMandys has had a stellar year promoting her beauty brand of hair and skincare, earning millions of likes.
@Omo.Oroje has captured the hearts of the TikTok community with her scenic and heartwarming videos, where she stands in front of various London scenes, often featuring a red bus. Audiences find humor in her unwavering expression and consistency across videos, earning her millions of views and likes.
@OgeCheese is an ultra-relatable food, beauty, and lifestyle creator who has built a solid following on TikTok with her honest reviews, product and food trials, and diaries. Her unpolished content has garnered over 1 million likes.
Rising film journalist and interviewer @EmanKellam has interviewed stars from Denzel Washington to Keke Palmer. With only a handful of videos on TikTok, he’s already reached 1 million likes as audiences are drawn to his authentic style, especially when he tries to teach American celebrities British slang.
It’s been an incredible year on TikTok. But with the trend cycle moving at breakneck speed on the platform, we rarely look back.This week, TikTok released its ‘Year in TikTok’ report. Based on global data, we’re breaking down some of the biggest overarching themes and ideas that defined 2024 on the platform.
Craft in Action
In our hyper-connected, tech-driven world, a movement of young people is pushing back by making things with their hands. From crochet and ceramics to quilting and carpentry, creators are using TikTok to showcase their projects from start to finish.
Newstalgia
Younger generations have always loved nostalgia, but the latest trend—’newstalgia’—dominated this year. It blends the old with the new, taking historical references and giving them a modern twist. Think Zendaya wearing a new Louis Vuitton x Murakami bag inspired by the original 2003 collaboration, or creators mixing vintage pieces with their latest luxury purchases.
Y2K
The Y2K trend shows no signs of slowing down. It continued to dominate TikTok in 2024, with users exploring the fashion, beauty, and music of the early 2000s and creating looks inspired by celebrities from that era.
Heritage Stories
With the rise of at-home DNA tests, young people in 2024 have been deeply interested in heritage, using TikTok to explain their origins and share family histories. Brands have also leaned into this trend, telling stories about their founders to connect with audiences.
Bag Charms
As part of a wider ‘chaotic customization’ trend expected to flourish in 2025, Gen Z has been buying and making eclectic bag charms to adorn their accessories. From coin purses and teddy bears to beads and jewelry, the more personalized, the better.
Trending Songs
Coldplay — ‘All My Love’
Video creations: 282,900
After Coldplay launched an in-app feature for their new album Moon Music, fans have been creating content for couples and tributes to friends, soundtracked by the single ‘All My Love’.
Yeah Yeah Yeahs — ‘Maps’
Video creations: 2.1 million
This classic 2003 song is experiencing a major resurgence thanks to two popular TikTok trends: the ‘Wait dance’ routine and the slightly creepy ‘Face Puzzle’ effect, where users apply features to a blurred face.
Jack Johnson — ‘Upside Down’
Video creations: 798,000
It’s a big moment for 2000s songs on TikTok. Jack Johnson’s ‘Upside Down’ is back in the mainstream, with users making videos where they spin their friends and loved ones upside down to the track.
Trending Hashtags
TikTokers are stepping into the role of elves this holiday season. Organized by lifestyle and aesthetic, over 247,000 users are sharing purpose-built #GiftGuides for everyone from ‘homebodies’ to ‘material boys’.
Not sure where to start with #BlackFridayDeals? Users are sharing their research and predictions for the biggest sales of the year, with brands like Cos, Alo, and The Outnet highlighted as ones to watch.
The festive season is here! The #ChristmasDecor hashtag is climbing the ranks, with users sharing everything from tablescape inspiration and London’s Regent Street lights to beautifully decorated trees.
On a less festive but equally entertaining note, the #SubtleForeshadowing trend is gaining traction. This content humorously captures situations gone wrong by sharing the ‘before’ and ‘after’ in video mash-ups.
Cue the #DramaticSadViolin. This ironic trend has caught the attention of celebrities and users alike, with Taylor Lautner apparently “winning” the trend by reigniting the Team Edward vs. Team Jacob debate from Twilight.
#InitialNecklace – A staple of films and popular culture for decades, the initial necklace is back! Ahead of the holidays, TikTok users are showing off their personalized pieces.College students are showcasing their favorite styles for giving and receiving gifts. #CollegeOutfits — Autumn is the season when collegiate fashion truly shines. Students are taking to TikTok to share their campus looks and offer style guides that cater to every aesthetic.
The Gap comeback is in full effect, at least on TikTok. The brand’s #Gap hashtag is trending this month, while the new #HowYouWearGap is quickly gaining popularity as users share styling tips for the brand’s latest products.
Miu Miu’s business doubled once more this quarter, so it’s no surprise the brand is also thriving on TikTok. The #MiuMiu hashtag has seen steady growth this year, and the new #MiuMiuHoliday is picking up momentum in recent weeks.
The DIY fashion movement continues to flourish on TikTok, with users customizing their clothes or even making them from scratch using the hashtag #handmadeoutfit. While still modest, the hashtag is growing rapidly worldwide.
Trending Creators
UK-based creator @MariaEJ0 has gained a large following in recent months. Through her entertaining no-makeup makeup tutorials, advice for university students, and travels across the UK, she shares the highs and lows of life in a relatable and humorous way with her growing audience.
@RvssianRoulette creates authentic content about her life with family, friends, and her beloved cat. Her down-to-earth videos attract viewers who come to laugh, watch hair tutorials, and enjoy her fun rants about everyday life.
@KimberleyCumberbatch is a London-based creator and presenter who shares entertaining glimpses into her life—from kids’ cartoons to relationships. She hosts a popular series called ‘PJ Problems,’ where fans share issues often related to inclusivity and discrimination, with Kimberley offering advice as an Agony Aunt.
Disability advocate @Alex1Leg beat cancer twice before turning 21. He lives fearlessly, cherishing every moment and inspiring others to create bucket lists, stay optimistic, and believe in a brighter future. #BucketList #BeatCancer #Inspiration #TikTokForGood
Toni Chapman, known as @TheMoodyFoody, is a Miami-based culinary creator who draws from her Afro-Latina heritage to share easy-to-follow recipe videos. Her most popular content includes quick meals for busy people, like freezer breakfast sandwiches and meal prep bowls.
October Fashion Hashtags
#PinkLululemon — The “Pink Lululemon girl” has become a TikTok archetype, with users showing off their pink Lululemon outfits or spotting others wearing them. This trend reflects the enduring pilates and brunch aesthetic popular among Gen Z and millennials this year, along with the rise of balletcore seen on SS25 runways.
#BSF — According to Gen Z, the term “BFF” is outdated. Now, #BSF content is all the rage on TikTok, with users sharing videos of their best friends, from dance routines to memory montages.
#Halloween2024 — It’s spooky season! TikTok users are sharing costume inspiration, party decoration ideas, makeup looks, and more.
#TikTokShopHolidayHaul — Even though it’s only October, users are already starting their holiday shopping on TikTok Shop, sharing ideas for stocking stuffers and fashion and beauty gifts.
#BadWitch or #GoodWitch? Ahead of the November 22nd release of Wicked, fans are sharing clips from earlier versions of the musical, along with behind-the-scenes content of stars Ariana Grande and Cynthia Erivo as Glinda and Elphaba.
Surf Curse – Disco
Surf Curse’s 2019 sleeper hit “Disco” is enjoying a fresh wave of popularity, following the viral success of their earlier hit “Freaks” on TikTok during lockdown.
Video Creations: 3 million
Video Examples: Couples are joining in with a new trend…A dance trend inspired by the ‘Disco’ music video is taking off, encouraging people to hit the dancefloor with carefree energy and dance like nobody’s watching.
Ndotz – Embrace It
Ndotz scored his first UK Top 20 hit with his breakout track ‘Embrace It.’ The Angolan-born North Londoner has impressively transitioned from touring backup dancer to chart-topping rapper.
Video Creations: 710,100
Video Examples: ‘Embrace It’ is at the heart of a transatlantic dance trend, with popular North American influencers like Charli D’Amelio, Domelipa, and Mont Pantoja embracing the UK single.
Oasis – Stop Crying Your Heart Out
A new generation is rediscovering Oasis on TikTok. While the band’s discography is full of iconic hits, it’s ‘Stop Crying Your Heart Out’ that’s taking the spotlight in this revival.
Video Creations: 1.1 million
Video Examples: Creators are using TikTok to post their first reactions to Oasis’ singles, share covers of the band’s tracks, and create comedy content about the long-awaited reunion.
Trending Hashtags
Following the popularity of showrunner Ryan Murphy’s Monsters: The Lyle and Erik Menendez Story on Netflix, lead actor #NicholasChavez (who plays Lyle) has gone viral on TikTok. Users are sharing the burgeoning actor’s red carpet appearances, along with clips and edits from the hit drama.
In Europe, audiences are enjoying ‘cartoonifying’ themselves, friends, or partners into Disney or Pixar characters. From couple photos to friend portraits, the trend is taking off under hashtags like #efeito3d or #multiaverso.
On TikTok, shopping season starts early. Users are sharing content in anticipation of #tiktokcybermonday, breaking down the products they plan to buy.
As the US presidential race heats up, last week saw Vice-Presidential candidates JD Vance and Tim Walz face off in the #vpdebate. TikTok users in the US have jumped on debate content, sharing clips and showing their support for either side.
Featured Creators
With his informative and enthusiastic explainer videos from first-time visits to various places, creator @PhilC8 has garnered millions of likes on TikTok in recent months. His relatable tone and fast-paced, reportage-style videos—covering everywhere from Monaco to Bicester Village, and Clacton to Bratislava—perfectly feed TikTok’s appetite for educational and comedy content. Pub chains and tourism boards are already tapping him to promote certain destinations.
Followers: 951.4k
Likes: 44 million
Was Anne of Cleves unattractive? That’s one of many questions posed (and answered) by fast-growing TikTok influencer Katie Kennedy, aka @TheHistoryGossip. Her face-to-camera videos retell historical tales through the lens of teenage drama, using modern language for comedic effect, and are gaining traction on the platform. As she increasingly posts personal and lifestyle content alongside her historical videos, she’s becoming even more of a name to know.
Followers: 523.4k
Likes: 14.3 million
@PhenixSoul, aka Lyric Mariah Heard, is an up-and-coming model, creator, and disability advocate. Her viral videos include turning London into her personal runway, changing perceptions around modeling, and rating which shoes fit best with her prosthetic. According to TikTok, her viral catwalk-style videos have amassed over 80 million views.
Followers: 295.7k
Likes: 6.6 million
Film and TV presenter @ZeeWhatIDid has shot to fame recently for her behind-the-scenes content from the film industry. This includes interviews with actors (and sometimes famous cats), funny red carpet moments, and tongue-in-cheek lifestyle videos depicting the realities of being a film and TV journalist. In a world where film journalism can be quite serious, her fun and energetic tone provides some light relief for the TikTok community.
Followers: 550.8k
Likes: 20.9 million
We’ve had dalgona coffee, mini pancake cereal, and everything made from scratch. But the latest food craze hitting TikTok in Europe? Spuds. Or more specifically…Jacket potatoes are getting a major upgrade thanks to creators like @TheSpudBrothers, who are inspiring a new generation to take their spud game to the next level. Their stall in Preston, UK, regularly draws huge queues, and they keep fans hooked with near-daily posts featuring their latest recipes and specials.
Trending Songs
Hanumankind and Kalmi — ‘Big Dawgs’
This viral hit merges South Asian sounds with Western hip-hop, creating a genre-defying anthem of resilience and ambition. Creators new to Indian hip-hop are taking to TikTok to share their first reactions and energetic dance routines.
Blood Orange — ‘Champagne Coast’
Originally from the 2011 album Coastal Grooves, this track has made a massive comeback on TikTok, even breaking into the UK Top 20. Creators are pairing its nostalgic vibe with romantic edits and travel clips. One popular trend involves reflecting on personal journeys, using footage from their younger selves with captions like, “Did we win the lottery?”
Charli XCX ft. Billie Eilish — ‘Guess’
This surprise collaboration blends Charli XCX’s hyper-pop with Billie Eilish’s alternative style, sparking a wave of dance routines and creative edits. Eilish’s new verse has fans embracing their unique aesthetics, using the track as a soundtrack for everything from bold beauty experiments to thrift store hauls.
September Trending Hashtags
#giftok: Users are creating makeshift GIFs by looping short clips, while others are sharing gift ideas as summer ends and the holidays approach.
#growinguptoofast: A wave of nostalgia has users posting about their children or reminiscing about their own childhoods.
#WarpedTour: Rumors of the festival’s return in 2025 have users digging up old footage in anticipation.
#Thingshappen: The community is sharing authentic, storytelling content about life’s ups and downs.
#Mynewcharacter: A meme featuring a dog character is being widely reposted with new edits, voiceovers, and even cosplay.
#tightjeans: Skinny jeans are back in style, with users showcasing their favorite pairs and sharing tips for getting into snug fits.
Football Fashion: With the NFL season underway and Taylor Swift attending Chiefs games, fans are planning their match-day outfits, making football fashion a trend.
TikTok Content Trends
#blueaesthetic: A monochromatic blue look is dominating feeds, with users styling head-to-toe outfits in various shades.
Loungewear: As cozy season arrives, everyone is sharing their best sweats, pajamas, and athleisure wear.
#crocgang: Gen Z is proudly claiming their love for Crocs with this hashtag.
#FilipinoFood: Interest in Filipino cuisine is growing rapidly on #FoodTok, now ranking among the top 10 international cuisines for UK users. Creators like @PerezFamily181 and @ItsPatHerb are leading the way.We’ve been highlighting the delicious flavors of Filipino cuisine, from sharing beloved recipes like chicken inasal to exploring the top spots for Filipino food and drink. As Filipino restaurants continue to grow across the UK this year, we believe #FilipinoFood is on the rise.
It’s not just about trending dishes on #FoodTok; ‘tupperware tech’ is also having a moment. Inspired by #SnackBox purchases, people are sharing creative ways to prepare and pack snack boxes, often adding fun ASMR elements. We’re definitely fans of this clever way to organize and mix-and-match your favorite treats.
#BookTok
This year remains a big one for book lovers on TikTok. Authors like Lisa Jewell and Talia Hibbert continue to dominate shelves after their wins at the TikTok Book Awards in July. Holly Jackson and Alice Oseman have also gained huge popularity on the platform, especially with their works being adapted for TV—”A Good Girl’s Guide to Murder” by the BBC in July, and the next season of “Heartstopper” coming to Netflix in October. Romance keeps its crown as the top #BookTok genre, and we’re seeing more niche sub-genres emerge. #ForcedProximity and #GrumpySunshine focus on characters who change their minds about each other, while #BillionaireRomance is all about wealthy love interests. We’re even starting to see sports-based romances like #HockeyRomanceBooks take off—the creativity on #BookTok truly knows no bounds.
British Core
2024 has been a brilliant summer of sport and music in Britain. From England reaching the Euro final to the success of Team GB and Paralympics GB in Paris, this year has given us plenty of reasons to come together and embrace #BritishCore. More recently, the long-awaited Oasis reunion has brought #BritPop back into the spotlight—so it’s no surprise the ’90s mod aesthetic is rising again. #BritishCore celebrates everything from iconic UK style to local history, and it’s not just a trend at home. Across the pond, people are also embracing the Best of British, whether filming humorous reactions to seeing British landmarks for the first time or celebrating moments like The Killers playing ‘Mr Brightside’ after an England football win.
Autumn Aesthetic
#Brat summer is officially over (as declared by Charli XCX herself), making way for falling leaves and cozy cardigans this autumn. On TikTok, an outdoorsy vibe is emerging with the Pacific Northwest aesthetic, or #PNW, which has already inspired over two million posts. Inspired by shows and films like “Twin Peaks” and “Twilight,” this style is all about the rain, fog, and forests of the US North West Coast. Fashion-wise, think Patagonia fleeces, Birkenstocks, flannel shirts, and hiking boots.
Pop icon Sade is also enjoying a well-deserved moment. The Nigerian-British singer released her classic debut album, “Diamond Life,” in 1984, which celebrated its 40th anniversary this July. We’ve seen stars like Kelly Rowland and Kim Kardashian wearing vintage Sade tees, and searches for the #SadeAesthetic are growing on TikTok too.
Home Comforts
As the days get shorter and summer winds down, the TikTok community is preparing by making the most of indoor comforts. Enter #CozyGaming, which includes relaxing, meditative video games designed to make players feel comfortable and safe. Titles like “Animal Crossing” and “Stardew Valley” feature activities like farming and gathering, with cute characters, pastel colors, and cheerful music—we’re definitely on board. Creators are also sharing how they’re upgrading their home offices and creating ideal study spaces, leading to a new trend: desk scaping, the art of designing aesthetic and functional home workspaces. People are sharing step-by-step guides on how they set up their office areas through satisfying, immersive videos.Hashtags like #DeskSetup, #DeskTour, and #DeskDecor are showcasing some beautiful finished looks.
August Trending Hashtags
Wedding season is in full swing, and users are turning to TikTok to share their wedding guest outfits using #weddingguestdress2024. From brand recommendations to styling advice, creators are helping audiences find the perfect look for any wedding.
A blast from the past, #Bratz is trending on TikTok. From a miniseries based on the characters to a viral Bratz filter, the dolls are creating buzz online with both Gen Z and nostalgic millennials.
With September approaching, it’s all about back-to-school style. #tiktokshopbacktoschool is trending as users share their school hauls and recommend everything from pencil cases to the perfect backpack.
As summer ends, the TikTok community is thinking about #fallfreshness, focusing on all things autumn—from cozy outfits to Halloween themes.
Men’s fashion continues to grow on TikTok, and #boyoutfit is now trending as menswear creators showcase their outfits and styling tips for various occasions.
Trending Songs
Charli XCX — ‘Apple’
With the TikTok community loving hits like ‘360’ and ‘365’, and “Brat green” becoming a symbol of summer 2024, Charli XCX’s latest project is a standout release. Adding to the excitement, a new dance trend—along with a wave of #OOTD content—centered around her track ‘Apple’ is taking the Brat hype even higher.
Video creations: 1.3 million
Video examples: The trend, first shared by TikTok user Kelley Heyer, has been embraced by the community, pushing Heyer’s original video to over 7.5 million views. The Brat dance has gained more momentum thanks to stars like Troye Sivan and Daisy Edgar-Jones sharing their versions.
Sevdaliza, Pabllo Vittar & Yseult — ‘Alibi’
Sevdaliza’s ‘Alibi’ is a global collaboration, with the Iranian-Dutch artist joining forces with French singer-songwriter Yseult and Brazilian singer and drag queen Pabllo Vittar for an upbeat feminist anthem.
Video creations: 3 million
Video examples: A beginner-friendly dance routine has driven ‘Alibi’ to global virality. Reflecting the track’s theme of unity, the trend involves creators moving their hips in sync with the catchy tune. Female TikTokers are using the song as a reason to team up with close friends and join in.
LeoStayTrill & Mr Reload It — ‘Pink Lemonade (Str8 Reload)’
The popularity of ‘Pink Lemonade (Str8 Reload)’ has been partly fueled by the viral ‘should’a just flung my shoulder’ trend, a dance move that originated in Jamaica and went viral in the UK. The track is also central to a lip-syncing movement catching on in the US.
Video creations: 2.1 million
Video examples: ‘Pink Lemonade’ has elevated the buzz around LeoStayTrill’s music, with stars like Dave and Coi Leray using the sound in their TikTok videos. The track was promoted by TikTok’s in-house SoundOn marketing team and is at the heart of the ‘should’a just flung my shoulder’ trend, resulting in over 2.1 million creations.
Trending Videos
“Aura”
Posts: 1.3 million
A term that likely started in football commentary, “aura” and “aura points” are used to measure how cool someone is. TikTok’s ‘aura’ trend sees individuals lose or gain hypothetical points based on how good or bad they are at something. South Korean sharp shooter Kim Yeiji is considered to have maxed out her aura points by the TikTok community.
“Give me my money”
Posts: 66,400
A popular TikTok prank where users surprise friends and family by suddenly saying “Just give me my money,” often with a funny voice or effect. Many stars have fallen victim, from Victoria Beckham to Idris Elba. The prankster usually prompts the person to say it back, then acts unimpressed when they do.
“Match my freak”
Posts: 41,900Thanks to Tinashe’s hit single “Nasty,” released last month, TikTok users have adopted the song’s hook—”is somebody gonna match my freak?”—to share their quirkiest habits and interests. These range from taking seven hours to finish a coffee to sporting extremely long nails.
“Demure”
Posts: 21,300
The phrase “Very demure, very mindful” has gone viral on TikTok. It started with creator Joolie Lebron, who first used it tongue-in-cheek in a video about her workplace behavior. Now, users are taking to the platform to advise others on how to be “demure” and “mindful” in various situations.
Trending Hashtags
The #Olympics have dominated TikTok feeds this summer, with the hashtag accumulating over 1.2 million posts. While some athletes have shared behind-the-scenes team footage, other users have posted their favorite events, touching moments of sportsmanship on the podium, and even ranked athletes based on their ‘aura.’
From Simone Biles’s Olympic return to South Korean shooter Kim Ye-ji’s breakout social media moment and the tongue-in-cheek ‘Unfortunately I was not selected’ trend, #Paris2024 has sparked many memorable sporting moments. As the event concludes this weekend, users are sharing their highlights across 415,100 posts.
#TeamUSA has led the TikTok race this summer, with 125,300 posts so far. Gymnast Stephen Nedoroscik, known as the ‘Pommel Horse Guy,’ gained popularity after being spotted on the sidelines, while Simone Biles and teammate Jordan Chiles are among the most-memed athletes of the Games. Together, they’ve inspired a new era of ‘girlhood’ among female competitors.
Following closely is #TeamGB, with 15,100 posts. It’s not just British fans joining the TikTok action (though there’s plenty of reactive content), but the 2024 athletes as well. Sprinter Lina Nielson is in her “2000s Kelly Rowland Excel” era with her Olympic flip phone, while rower Eve Stewart shares an Adidas kit haul with fans.
Dubbed the ‘Love Island villa’ by rugby athlete Ilona Maher, the Paris 2024 #Olympicvillage has been the setting for candid content, with 4,700 posts to date. Whether it’s an athlete-style GRWM (Get Ready With Me), food diaries, or athletes mingling, users are highly engaged.
July Trending Hashtags
With 109.9 million posts, TikTokers are sharing their favorite outdoor outfits this summer using #summerlooks.
Wondering how to style your jorts this summer? Users are sharing their best tips with #summeroutfitinspo, which has reached 99.8 million posts.
The #clothingbrand hashtag remains strong this week, now at 14.2 million posts. Fashion pages continue to showcase their designs, while other users highlight their favorite streetwear brands.
TikTok creators are using #modestfashion to share styling tips and OOTDs (Outfit of the Day), featuring silk abayas and soft jersey hijabs.
Swimsuit or bikini? The debate continues on TikTok as creators post hauls and review the quality, material, and sizing of different swimwear brands using #swimsuithaul.
Trending Hashtags
Giving other shapewear brands competition, FeelinGirl is building a cult following. With 39 million posts, the #feelingirlbodysuit is going viral for its hourglass design.
From football shirts to ‘tenniscore,’ viral fashion trends quickly translate into real-life sales—and brands are capitalizing. Fashion creators, 3.1 million so far, are posting their designs with #clothingbrand.
As TikTok Shop’s summer sale continues, 62,600 TikTokers are highlighting their #spotlightfinds at discounted prices, focusing on accessories and apparel.
The shapewear trend shows no signs of slowing down, with 4,304 users posting try-on hauls and brand recommendations via #viralshapewear.
Heading into August, sunglasses are an essential accessory.Prada’s eyewear is having a major moment this summer, with 3,755 posts under #pradaeyewear. Users are sharing unboxings and styling videos, solidifying the Italian brand as a key accessories player.
Trending Songs
Sabrina Carpenter – ‘Please Please Please’
Video creations: 1 million
Sabrina Carpenter has made history as the youngest female artist to hold both the number one and two spots on the UK singles chart simultaneously. The track also hit number one on the Billboard Hot 100—a first in her career. On TikTok, pop fans are celebrating with over a million videos featuring the song, which soundtracks a fun mix of fashion, lifestyle, and cosmetics content.
Central Cee & Lil Baby – ‘BAND4BAND’
Video creations: 580,400
This latest transatlantic collaboration has been featured in over 580,400 TikTok videos, spanning lifestyle, fashion, and memes. The track was embraced by the TikTok ‘Charvas,’ with Central Cee teaming up with comedy influencer WhyDee—who popularized the trend—in a video that gained over six million likes. K-pop group Enhypen also used the sound for a creative transition video. Buzz around Central Cee grew further after his ex-girlfriend Madeline Argy posted about their breakup, going viral online.
Kabin Crew & Lisdoonvarna Crew – ‘The Spark’
Video creations: 71,100
The Kabin Studio, a non-profit in Cork, Ireland that nurtures young musical talent, collaborated with a group from Lisdoonvarna to create one of the summer’s feel-good songs. This DnB track has gained huge support on TikTok, featured in over 71,000 videos. Creators are praising the young artists and their catchy summer banger.
Trending Hashtags
Looking for cleaning inspiration? TikTok users are sharing satisfying deep clean transformations with #cleantok.
As the #2024euros wrap up in Germany this weekend, creators are sharing tournament highlights across 228.5 million posts.
Excitement for the Olympics is building on TikTok as users highlight their favorite athletes and share tips for navigating Paris with #parisolympics.
TikTok still loves an #aifilter, with 6.3 million posts of users transforming into film and video game characters.
The #tiktokshopsummersale is in full swing, with users sharing the best discounted finds from clothing to home accessories.
June Trending Hashtags
As fashion and lifestyle merge, #preppyshopping on TikTok covers everything from cult skincare and aesthetic coffee blends to luxury beauty and quality tees. 48.2 million users have shared their prep-style hauls.
The outfit of the day trend remains strong, with #ootdfashion garnering three million posts. Users share daily style inspiration or search for it.
While #luxurybag has slowed amid a shift toward unbranded, thrifted, and artisanal finds, TikTok still loves an unboxing. With 301,700 posts, the focus is now on timeless investment pieces and vintage finds.
Who doesn’t love a #brahack? This season’s sheer pieces and unique silhouettes have 103,000 TikTokers sharing savvy styling solutions for underpinnings.
After summer 2023 gave us Love On Tour and Renaissance, Taylor Swift’s Eras Tour is now filling the platform’s #concertoutfit void, with 99,800 posts.
As Sabrina Carpenter’s signature bangs go viral, hair transformations continue to trend, with creators sharing their #hairstory across 137.3 million posts.Finding pet-friendly spots in the city can be a challenge. Pet owners are connecting and sharing their stories using the hashtag #citypets.
Summer outfit posts are dominating TikTok. Users are now also sharing their best shopping tips and deals with #summersale, especially focusing on TikTok Shop.
Eminem’s new track #houdini has become a popular sound on TikTok, sparking a playful rivalry between millennials and Gen Z across thousands of posts.
Also inspired by Eminem’s early 2000s era, TikTok users are celebrating his comeback with the iconic sound #guesswhosback.
Trending Hashtags
As festival season and summer vacations begin, people are searching for #summeroutfitinspo and posting OOTD videos to showcase their styles.
Preppy fashion is on the rise, featuring oxford shirts, sweaters draped over shoulders, and chino trousers—a look recently seen on Harry Styles. TikTok users are joining in by sharing their purchases and advice with #preppyshopping.
While luxury brands aren’t selling on TikTok Shop yet, users are still posting about their favorite #luxurybag, from Louis Vuitton to Hermès.
With Taylor Swift’s Eras Tour in London this weekend and Charli XCX’s Brat Summer in full swing, TikTok remains lively with the #concertoutfit hashtag.
Summer 2025 might just be the season of the #sundress, as users showcase styles that suit every body type and aesthetic.
Trending Songs
Billie Eilish – ‘Blue’
Billie Eilish surprised fans with a reworked version of her previously leaked single ‘Blue’ on her latest album, ‘Hit Me Hard and Soft’.
Video creations: 940,300
Examples: Billie has set FYPs ablaze worldwide, inspiring a wave of reaction videos. ‘Blue’ has also become the soundtrack for the platform’s ‘water transition’ makeup trend, where talented artists use water to switch between looks.
Shaboozey – ‘A Bar Song (Tipsy)’
Shaboozey gained attention with two features on Beyoncé’s surprise country album, ‘Cowboy Carter’. Now, he’s made his own mark with the viral hit ‘A Bar Song (Tipsy)’.
Video creations: 430,100
Examples: The song has inspired a new dance trend, largely thanks to a father-daughter duo whose choreography took TikTok by storm, encouraging others to join in.
Tinashe – ‘Nasty’
Tinashe’s seventh studio album, ‘Quantum Baby’, is on the way, and fans are eagerly awaiting its release after her first single ‘Nasty’ went viral on TikTok.
Video creations: 340,200
Examples: The TikTok community has embraced the track, with choreography from user @Nates.Vibe and a collaboration with Marc Jacobs helping to push the song onto FYPs globally.
Trending Hashtags
The #flowerlanguage TikTok Filter, created by user @supersappi in May, displays a QWERTY keyboard where each letter corresponds to a flower added to a cartoon bouquet. Users can type any word to see their unique floral combination.
Inspired partly by Megan Fox, who speaks with her bottom teeth, users are trying a TikTok filter to see if they are a #topteethtalker or a bottom teeth talker. Many have discovered, to their surprise, that they are top teeth talkers.
In another nostalgic trend, people are using #latenightfinds to share old memories from their camera rolls, with sports fans highlighting favorite NBA moments from past games.
Even though it’s spring, some users are already looking ahead with #halfwaytohalloween, a hashtag that has grown steadily over the past month. They’re excited for pumpkin spice lattes, costumes, autumn nights, and more.
As the school year ends, especially for exam-takers, #teacherappreciationweek is trending on TikTok. People are sharing gifts, thanking their teachers, and posting about their experiences.
May Trending HashtagsVintage fashion remains as popular as ever, with 593,800 TikTok users sharing their retro discoveries, secondhand treasures, and essential thrifting tips.
This spring and summer, you can never have too much denim—whether it’s double, triple, or a Justin Timberlake and Britney Spears-inspired look from 2001. Just ask the 541,000 TikTokers posting their outfits.
As the school year winds down, the search for the perfect prom dress is on. Creators are sharing their dress-shopping adventures and asking the community to help them choose, with the hashtag #promdress reaching 423,700 posts.
While graphic tees have been around since the ’70s, TikTok is giving them a fresh twist. Ironic, cheeky, and sometimes provocative phrases are appearing on user-designed shirts, shared by 220,200 creators.
The first Monday in May perfectly blends fashion and pop culture, making it no surprise that TikTok is buzzing with #metgalalooks. About 17,400 users are sharing content from the event, from montages and memes to reviews.
### Trending Songs
Badger x Natasha Bedingfield – ‘These Words’
With summer approaching, producer Badger has taken TikTok by storm with a house remix of Natasha Bedingfield’s classic “These Words.” The track has been used in 303,600 videos, serving as the perfect soundtrack for everything from long-awaited meetups and girls’ days out to time spent with pets.
Jaxomy & Agatino Romero x Raffaella Carrà – ‘Pedro’
A remix of Raffaella Carrà’s song has become a TikTok sensation, inspired by videos of a dancing raccoon named Pedro. With 3.7 million video creations, users are putting their own spin on the trend by dancing with their pets using the Rotating Fish Eye Lens effect.
Perrie Edwards – ‘Forget About Us’
Little Mix star Perrie Edwards is back with her debut solo single, “Forget About Us,” co-written by Ed Sheeran. TikTokers have created 14,600 videos featuring feel-good dances that tap into the song’s country vibe, along with skits imagining life as her backup singers.
### Trending Hashtags
With unpredictable spring weather, TikTok users are turning to #layering for fashion advice. From styling sweaters over shoulders to layering necklaces, the community has it covered.
Fashion nostalgia continues to dominate TikTok. Users are now exploring different #erasoffashion, showcasing their best looks from various decades or trends like the hypebeast era.
Inspired by Vivienne Westwood and seen everywhere on the Met Gala red carpet, the corset trend is still going strong. Users are showing off their #customcorsettryon, sharing how they look and feel, and recommending their favorite styles.
Another spring styling obsession? The high-neck top. From Bella Hadid’s vest styles to more sophisticated blouses, #stylinghighnecktop is on the rise.
As menswear grows in popularity on TikTok, men are searching for and posting about #mensleggings. While primarily worn for the gym—as men swap shorts for leggings to boost performance—some are also experimenting with the style for everyday wear.
### April Highlights
Who doesn’t love easy gift ideas? Creators are sharing perfect #giftsforboyfriends, whether you’re on a budget or just need inspiration, with 123.9 million users joining in.
Better than wearing #crochetpants? Making them yourself. That’s exactly what 60.3 million TikTokers are doing—picking up their crochet hooks to style or create their own pants just as the sun finally arrives.
From the streets of Tokyo to TikTok’s For You Page, the…The playful kawaii fashion aesthetic is heating up. With 119,700 posts so far, enthusiasts are sharing how to achieve the doll-like look, one bow at a time.
The platform’s sneaker community is rallying around #sneakertalk, the hashtag for everything about sourcing, restoring, or authenticating kicks. It has 9,262 posts to date.
For modest dressers, meet the #swimdress. This style is being loved and shared by 1,139 users right now.
Yes, ASMR is still a thing—this time in the form of hair washes. With scalp scrubs, head massages, and plenty of lather, #asmrwashinghair has reached 1.1 billion views.
TikTok’s #invertedfilter shows creators how they look to everyone but themselves. The reverse-selfie cam has sparked humor across the community, with 280.1 million sharing their ‘shocked’ reactions.
TikTokers are putting a creative spin on history lessons. From satirical montages to mash-ups of past eras, #historicedits has garnered 140.7 million views, and the community is loving the culture.
For the gamers, the #ps2filter is blowing up. Creators are sharing their PlayStation 2-style avatars as old-school game covers. It’s at 103.9 million posts and rising, thanks to numerous ‘how-to’ videos.
Creators are getting in their feels with #reflections. Following a darker aesthetic, 166,800 users are channeling their emotions into The Neighbourhood’s ‘Reflections’ lyrics in classic Gen Z fashion.
Trending Songs
Bakar – ‘Hell N Back (feat. Summer Walker)’
Bakar, one of the UK’s most exciting artists known for blending indie, rap, rock, and punk, surprised fans with a new take on an old song. Featuring Summer Walker, this romantic track has TikTok creators in their feels.
Video creations: 827,400
Examples: Fans are using the sound for slideshows of loved ones or joking about wanting to join the trend.
Tyla, Gunna & Skillibeng – ‘Jump’
Tyla became a household name after her hit ‘Water’ featured in over 1.5 million TikTok videos. Now, with her debut album ‘Tyla,’ she’s making waves again with ‘Jump.’
Video creations: 191,800
Examples: The collaboration with Gunna and Skillibeng has the community vibing. Creators are drawn to the summery sound, sharing dance tutorials and choreography.
Artemas – ‘i like the way you kiss me’
Artemas’s track is unapologetically unromantic, and fans are here for it. The alternative-pop singer captures modern dating with a dark, hazy instrumental in the catchiest way.
Video creations: 877,200
Examples: Creators are using the alt-pop single to showcase alternative fashion aesthetics and outfit ideas.
Trending Hashtags
With Beyoncé’s ‘Cowboy Carter’ album and Pharrell Williams’s LV collection giving #westernfashion a new lease on yee-haw, 5.8 billion TikTokers are joining in. Think cowboy hat hauls and Western boot try-ons, many from the Deep South itself.
In another music-inspired trend, #lanadelreycore is bringing back the flower crown as fans count down to her upcoming Coachella performance. At 26.2 million views, creators are channeling their best Lana Del Rey vibes.
As Eid al-Fitr gets into full swing, creators are sharing their holiday preparations—from henna designs and cake baking to outfit inspiration. The celebratory #eidmubarak hashtag has reached 35.8 billion views.
The clocks may have just changed, but the #summervibes are already strong.On TikTok, the hashtag #spring has already racked up 44.7 billion views, blending both ironic and optimistic posts.
With the Watches and Wonders fair underway in Geneva, #watches is also trending. Creators are showcasing unique timepieces and intricate mechanisms to the platform’s watch enthusiasts, amassing 9.3 billion views so far.
Top Trending Fashion Hashtags
Through slow-paced tutorials, creators are showing users how to give their wardrobe staples a spring refresh. Everything from jean pockets and trainer seams to simple t-shirts is getting an #embroidered makeover, drawing in 340.1 million viewers.
Pinterest remains the go-to for aesthetics, so it’s no surprise TikTokers are #recreatingoutfitfrompinterest. With 16.2 million views, this hashtag makes Pinterest fashion accessible, as users of all shapes, sizes, and ages bring these polished looks into everyday life.
As wool coat hauls fade from memory, #springbreakoutfitinspo is stepping in for those planning their holiday wardrobes. Packing videos and try-ons under this tag have garnered 1.2 million views.
The #bodysuitstyle hashtag is circulating widely, with creators sharing styling tips and the best places to shop. It has accumulated 315.1 million views.
Fashion is still holding onto the #minitotebag, and TikTok is especially invested. From Marc Jacobs and Kate Spade to even Trader Joe’s, users are showing off what they can fit into their mini bags.
Top Trending Hashtags
As #springbreak arrives in the US and beyond, 1.3 million TikTok users have documented their seasonal getaways. Gen Z is sharing everything from packing videos and perfect sunsets to travel hiccups and last-minute bookings.
During Women’s History Month this March, users have been sharing female-centric stories and quotes from inspirational women—often with a touch of humor. Aiming to support and empower, #womenshistorymonth has inspired 112,300 posts.
TikTokers got creative for Mother’s Day. The #mothersday hashtag, with 4.7 million posts, is full of DIY gift ideas for those on a budget or wanting to give something “from the heart,” including recipes and crafts.
Ramadan, the ninth month of the Islamic calendar, is trending on TikTok. The #ramadan hashtag has 11.8 million posts featuring supportive and enlightening content, like kindness videos and food inspiration for after dark, guiding users through to Eid ul-Fitr.
Users have found a new place to wear their shoes: on their heads. Set to the mariachi tune “Un Poco Loco” from Disney’s Coco, 48,500 creators have gone #unpocoloco for the trend.
Top Songs
Djo – End of Beginning
Stranger Things actor Joe Keery has found TikTok success not through acting, but under his musical alias, Djo. Listeners on the platform have propelled his synth-pop hit into the UK Official Singles Chart, where it jumped from #100 to #4 in the past month.
Video Creations: 1.9 million
Video Examples: The song is featured in nearly 2 million videos, partly thanks to a travel trend where creators share the places that make them feel at home.
Beyoncé – Texas Hold ‘Em
Beyoncé’s first foray into country music has TikTok embracing #cowboycore, with rodeo fashion and hoedown dance routines making the rounds.
Video Creations: 445k
Video Examples: Fans have been sharing tutorials for new dance routines and channeling their inner cowboys and cowgirls.
Benson Boone – Beautiful Things
Following the success of his previous songs ‘GHOST TOWN’ and ‘In The Stars’, Benson Boone’s latest track ‘Beautiful Things’ is now making waves on TikTok.
Video Creations: 1.4 million
Video Examples: Videos of fans passionately singing along have gone viral, with Benson duetting his favorite clips.Inspiring more family-related content.
February’s Top Songs
Aimee Carty – ‘2 Days Into College’
Irish singer-songwriter Aimee Carty’s track is all over For You Pages after getting a surprise boost from a US college basketball player.
Video creations: 307k
Duke Blue Devils player Jared McCain shared a video of himself singing along in the locker room, sparking a wave of creators to join the trend. From real college dorm videos to creative remixes, this unexpected 2024 collaboration has taken off.
Good Neighbours – ‘Home’
After months of viral teasers, indie duo Good Neighbours’ song ‘Home’ is trending on TikTok with its nostalgic, heartfelt sound.
Video creations: 206k
The duo calls the track an ode to reuniting with a loved one. That emotional warmth has resonated, with creators using the sound to share nostalgic photos of their families and friends over the years.
YG Marley – ‘Praise Jah in the Moonlight’
As the grandson of Bob Marley and son of Lauryn Hill, YG Marley aims to unite people through music with his debut single.
Video creations: 555k
Reggae fans on TikTok are praising his soulful, traditional sound, embracing the relaxed vibes and showing love for the Marley legacy.
Top Trends
Top Trending Hashtags
Following a standout Grammy performance, #mileycyrus has been trending, with users sharing clips and discussing her rehearsals and workouts. Her own TikTok of the performance hit 41 million views, and the hashtag has 22.9 billion views total.
Haircare remains popular, and now the focus is on #glossingtreatment, with content surging as users share their at-home or salon journeys to achieve shiny, silky hair. This trend has garnered 39.9 million views.
The new comic film #madameweb has gained traction with 217.1 million views, largely thanks to lead actor Dakota Johnson’s funny and candid interview clips. The film also features stars like Sydney Sweeney and Emma Roberts.
#wastemanagement might sound confusing, but it’s not about trash—it’s the name of a golf tournament in Phoenix, Arizona. Users are sharing their favorite shots from the event as golf grows in popularity with younger audiences. The hashtag has 380.2 million views.
The Italian song contest #sanremo trended this month, with users sharing favorite performances, including those from Eurovision star and fashion icon Mahmood.
Top Trending Fashion Hashtags
New York Fashion Week wrapped up on February 14, and Gen Z is recapping everything from street style to runway looks. #nyfw has nearly 5 billion views on TikTok.
As seasons change, #springoutfits is trending with 913.9 million views as people look ahead to warmer weather.
The #outfitswap trend, with over 400 million views, involves hosts offering a bag of mystery clothes to strangers for an impromptu outfit exchange.
In #whosoutfitiswhos, couples try to guess which outfit belongs to whom, earning 21.5 million views.
For Lunar New Year, TikTokers celebrated with LVMH-owned jewelry brand Tiffany & Co., using #tiffanyknot, which has 6.3 million views.
With Gen Z prioritizing wellness, #selfcare is trending this month. Creators share tips on skincare, sleep, fitness, and more.Here are some tips for living a healthier and happier life.
On TikTok, the hashtag #ithinkilikethislittlelife started as a genuine way to express gratitude for relationships, friendships, or new babies. As often happens on the platform, it has also become a subject of satire, with users poking fun at the original sincere posts.
This season, both brands and regular users are celebrating Valentine’s Day by posting #valentinesdaygift ideas, ranging from luxury accessories to handmade presents.
The TikTok community continues to love a great vintage find or deal. Recently, users have been sharing their tips, tricks, hauls, and unboxings using the #shopfinds hashtag, with a major focus on items from TikTok Shop.
#Fashiondeals is also trending this month, as users feel the financial strain of the ongoing economic downturn and become more price-conscious online.
Top Trending Songs
Cordelia – ‘Little Life’
‘Little Life’ is spreading joy on TikTok, inspiring creators to appreciate life’s small victories, cherish their relationships, and find inner peace.
Video Creations: 670,400
Video Examples: Creators are using this heartfelt track to document feel-good moments, from cute baby reactions and married-life wins to pampering their pets.
Natasha Bedingfield – ‘Unwritten’
This nostalgic song has seen a major comeback following the release of the rom-com Anyone But You and is now re-entering the UK charts.
Video Creations: 235,600
Video Examples: The new film starring Sydney Sweeney and Glen Powell has longtime fans reminiscing and new fans discovering the track, playing the feel-good song on repeat.
Mason & Princess Superstar – ‘Perfect (Exceeder)’
The Saltburn soundtrack continues to dominate creators’ playlists. ‘Perfect (Exceeder)’ is following in the footsteps of ‘Murder on the Dancefloor’ and enjoying a major resurgence on TikTok.
Video Creations: 11,900
Video Examples: Creators are using this sound for everything from die-hard Saltburn* appreciation posts to sharing newfound hair hacks.
January’s Top Trending Fashion Hashtags & Small Businesses
@lovendu
Lovendu, a small business founded by Laura Schmidt during the pandemic, is gaining popularity on TikTok. The four-year-old brand sells journals and planners focused on mental health and self-empowerment.
Followers: 99,600
Likes: 1.2 million
@trigwellcosmetics
Trigwell Cosmetics, the brand behind the viral velvet powder puff, launched in 2020 and has grown rapidly. Their viral limited-edition Red Velvet Powder Puff reportedly sold out in five hours.
Followers: 105,700
Likes: 1.9 million
@lazy_butt_club
Printed t-shirts are back in style. Lazy Butt Club’s history dates back to the late ’80s when the US-based company started selling printed tees. Decades later, the business reopened and has since gone viral on TikTok.
Followers: 314,800
Likes: 6.2 million
@rhodes_wood
British tailoring and shirting company Rhodes Wood was founded by Jeremy Wood Beaumont in 1979. He regularly posts behind-the-scenes content from industry events like Pitti Uomo, as well as ‘Get Ready With Me’ videos on TikTok.
Followers: 435,500
Likes: 2.5 million
@sooslick
From Kim Kardashian’s Skims to Spanx, demand for shapewear is soaring. Soo Slick is a small Black-owned business making waves in the shapewear industry. The affordable and size-inclusive brand has amassed a significant following.
Followers: 40,100
Likes: 400,300
January’s Top Trending Songs
Sophie Ellis-Bextor – ‘Murder on the Dancefloor’
‘Murder on the Dancefloor’ is back after 20 years, fueled by the release of the black comedy film Saltburn.
Video Creations: 57,700
Video Examples: Creators are using the sound to react to the film and reenact its famous dance scene.
SkeptaTV and Ryder – ‘#skeptacore pt.3’
TikTok creator Ryder sampled Skepta’s track ‘Text Me Back,’ and the song went viral immediately.
Video Creations: 37,600
Video Examples: Creators are using the sound to share “day in the life” content and express their love for Skepta’s rapping style, while connecting with the relatable lyrics. The hashtag #skeptacore has racked up over 29.7 million views.
Nicki Minaj and…Lil Uzi Vert’s track “Everybody,” from Nicki Minaj’s album Pink Friday 2, samples Junior Senior’s “Move Your Feet.” The song has inspired 573,100 video creations, with popular examples including friends dancing and “get ready with me” clips.
As temperatures drop in Europe and the US, #jumpers and #sweaters are trending on TikTok, with users sharing and rating their favorite styles. Though New York Fashion Week is still weeks away, #Nycstyle is already popular, as people post their outfits or ask what New Yorkers are wearing.
Smart glasses are gaining attention in fashion, with users sharing reviews and styling tips. The hashtag #smartglasses has reached 175 million views this month. Meanwhile, athleisure is giving way to more polished looks, driving the trend #classyoutfits, which has over 123 million views.
TikTokers are also searching for the perfect shoulder bag, drawing inspiration from celebrities or seeking affordable, versatile options. The hashtag #shoulderbags has garnered 117.8 million views.
Hashtags
Top trending hashtags from the past month include #yearontiktok, where users reflected on 2023 highlights and shared #2024predictions for pop culture and personal goals. #vlogmas content surged, with people documenting the 25 days leading up to Christmas, amassing 4 billion views.
TikTok’s “TikTok Sparks Good” docuseries, launched in March, highlights creators and small businesses making a real-world impact, from community initiatives to inspiring stories. Content around the Hollywood #walkoffame has also grown, featuring explainer videos and ceremony clips of stars like Zac Efron and Courtney Cox.
For holiday beauty gifts, TikTok introduced the #tiktokbeautygiftguide, with brands and creators like Caudalie and @RogerWh0 recommending products.
Creators
Fast-growing creators from November-December include:
– @fiaahamilton: A UK-based singer-songwriter who shares heartfelt stories on mental health and self-love. Followers: 13,300.
– @chloecarterrwith2rs: A poet whose work on love, self-love, and textured hair has resonated widely. Followers: 45,600.
– @teeanddrew: A British husband-and-husband duo offering a glimpse into their lives, from weddings to travel. Followers: 57,300.
– @drewafualo: A relatable lifestyle creator who has built a significant following.Known for her direct-to-camera videos, she discusses a wide range of topics from comedy to feminism, often responding to negative comments with humorous rebuttals.
Followers: 7.9 million
Video topics: Lifestyle, comedy
Eric Sedeño, or @ricotaquito, is a versatile comedy creator. His content includes roleplay, skits about growing up in the LGBTQ+ community, and commentary or stories from his daily life.
Followers: 1 million
Video topics: Comedy
The TikTok community continues to enjoy #dayinthelife content, covering everything from morning routines and daily walks to the lavish holidays and NFL games of mega-influencers like Alix Earle.
TikTok is getting into the festive spirit, with the #christmasgift hashtag offering plenty of inspiration.
Private chefs are lifting the lid on lavish lifestyles and sharing cooking inspiration, driving the surge of #privatechef as they show audiences what they’re preparing.
With Gen Z’s love for crafts and tight budgets, users are sharing their favorite #diychristmasdecor ideas.
Inspired by TikTok Shop and the constant stream of viral packages, users are showcasing their purchases with the #igotitfromtiktok hashtag.
Top Trending Songs
Nemzzz – ‘MONEY AND VIBES’
Rapper Nemzzz returns with his new track “Money and Vibes,” which samples Justin Timberlake.
Video creations: 44,100
Examples: Creators are using the song to show off their outfits and share photo dumps.
The Beatles – ‘Now and Then’
The recently released, previously unreleased Beatles track “Now and Then” has inspired a new generation of fans, with many TikTok creators expressing their love for the song and starting trends around the Fab Four.
Video creations: 20,100
Examples: Creators are using the sound to celebrate their Beatles fandom, reminisce, compare “now vs. then” photos, and reflect on their personal journeys over the years.
James Marriott – ‘White Noise’
Indie rock singer James Marriott’s latest single, “White Noise,” has the TikTok community celebrating good times and the joys of youth.
Video creations: 29,400
Examples: Users are using the lyrics “I’d quite like to go home now” to reminisce about past achievements and memories.
Top Trending Hashtags
Party season is here, and so is the little black dress. TikTok users worldwide are searching for the perfect style and posting their favorite #blackdress options for holiday parties or, in Latin America, quinceañeras.
Similarly, users are looking for holiday outfits. From sparkly dresses to crisp suits, the lead-up to Thanksgiving and Christmas has seen a surge in party dressing, with daily recommendations for busy holiday schedules.
Quiet luxury continues to influence the TikTok community to buy with longevity in mind. #Foreverjackets is trending, sparked by Superdry’s jacket campaign featuring various influencers. One video on puffer jackets gained over 3 million views.
Plaid is another winter trend having a moment, as men’s fashion creators demonstrate how to style plaid shirts and coats.
Influencers like Kendall Jenner and Hailey Bieber are swapping mini bags for totes while walking the streets of New York this autumn. Inspired by these It girls, TikTok fashion fans are sharing their favorite totes via the #itgirltote hashtag, including affordable alternatives to Jenner’s preferred brands, Bottega Veneta and The Row.
Top Trending Fashion Hashtags
#Puffer season is back as an enduring winter trend, with TikTok users sharing their favorite styles and styling tips. From puffer jacket reviews to Kylie Jenner’s KHY debut, users are tuning in for the latest in puffer fashion.
Inspired by Kendall Jenner’s appearance at last month’s L’Oréal #walkyourworth show, users have highlighted the model’s relaxed walk on TikTok.
Following a fashion season with minimal prProgress continues as consumers actively search for #inclusivesizing on TikTok. Content ranges from sizing comparisons to style tips for plus-size individuals, making size-inclusive fashion more popular than ever.
Alongside size inclusivity, there’s a growing demand on TikTok for fashion to be more accessible to people with disabilities. The hashtag #Adaptiveclothing has trended over the past month, with users sharing runway highlights featuring #adaptivefashion.
As always, Gen Z’s love for nostalgia is strong. #2016fashion is currently trending, with users highlighting wire chokers, bomber jackets, patched denim, and other throwback styles.
October Top Trending Songs
Famous – Sally & YB
This hip-hop track celebrates friendship, inspiring best friends on TikTok to show appreciation for each other.
Video creations: 2.3M
Examples: Dynamic duos across TikTok are lip-syncing together—from friends who feel like family to cousins who are more like siblings.
Ballad of a Homeschooled Girl – Olivia Rodrigo
With the release of her sophomore album Guts, fans are reflecting on their personal growth since her debut Sour in 2021.
Video creations: 176K
Examples: Creators are sharing slideshows comparing their style evolution over the past two years, using Olivia’s song as the soundtrack. The singer herself joined the trend, helping it gain even more traction.
My Love All Mine – Mitski
Mitski’s new album The Land is Inhospitable and So Are We has delighted fans eager for new music.
Video creations: 726K
Examples: Creators are humorously highlighting the emotional impact of Mitski’s music. The track has also resonated with the #petsoftiktok community, where users share candid clips of their furry companions.
Banana Shake (Sped Up) – Hus
Originally released in 2005, this South Korean electro-pop song has found a new audience thanks to a sped-up remix.
Video creations: 1.2M
Examples: Kylie Jenner used the chill track in a “day in the life” video for Acne Studios. It has also become the go-to soundtrack for “beige flag” videos, where creators share quirky, harmless habits—like overusing emojis.
Top Trending Hashtags
#girlmath continues to spark conversation as women humorously justify their purchases with creative logic. With 1.2 billion views, it has inspired related jokes and discussions around #boymath, which has 304.4 million views.
For Halloween, the TikTok community has embraced storytelling by sharing #scary_stories, amassing 1.1 billion views.
Gen Z’s nostalgia kick has led to the #AIyearbook trend, where users transform themselves into students from the ’70s, ’80s, or ’90s using generative AI. The hashtag has 685 million views.
The Mean Girls reboot is gaining momentum on TikTok. On October 3rd (Mean Girls Day), users enjoyed sharing voiceover videos with #meangirlsday, reaching 249.8 million views.
Top Trending Content Formats
Toy Story Photo Montage
Videos using sound: 67,300
Users apply the CapCut effect to showcase a series of images—like work photos, pets, and selfies—placed inside a TV screen frame. The scene features toys watching TV and rapidly changing channels, set to frantic music.
“My Roman Empire”
Views on #myromanempire: 88.1 million
After the viral trend where women asked men how often they think about the Roman Empire (surprisingly often), girls and non-binary users are now sharing their own “Roman Empires”—from memorable film scenes to personal reflections on relationships.
Tube Girl Camera Work
Views on #tubegirleffect: 284.7M
This style involves filming from above with quick, dynamic cuts.Tube Girl, also known as trending creator @sabrinabahsoon, has sparked a new content trend on TikTok, inspiring thousands of other creators like Shay Mitchell and Troye Sivan to join in.
Top Trending Fashion Hashtags
#LouisVuitton led the conversation this fashion month on TikTok. Videos of Zendaya arriving at the show in a white dress, shared by the brand, media, and users, generated the most buzz. Content from K-Pop star Felix of Stray Kids at the show was also hugely popular.
#ParisFashionWeek remains TikTok’s biggest fashion week, driven by major brands like Louis Vuitton, Dior, Saint Laurent, Acne Studios, and Schiaparelli, along with celebrity attendees such as Kylie Jenner, Jisoo, and Rosalía. The hashtag has 5.7 billion views, while #PFW has 5 billion.
#Mugler is another Parisian brand that gained significant traction this season. With stars like Karol G in the front row and a runway featuring Paris Hilton, Angela Bassett, and supermodels Helena Christensen and Amber Valletta, the #Mugler hashtag has amassed 1.2 billion views.
Beyond fashion month, couples are embracing the #coupleoutfit trend, sharing their coordinated styles, whether through matching color schemes or identical outfits.
Top Trending Songs
Doja Cat — “Paint The Town Red”
Video creations: 2.4 million
Doja Cat is back on For You pages with her rap-infused single, marking a return to her hip-hop roots after recent pop hits. The track has inspired a new dance trend on TikTok, with creators showcasing choreography and skincare routines to the beat.
Burna Boy — “City Boy”
Video creations: 217,600
Afrobeats star Burna Boy’s thumping new track has sparked a fun dance craze. Creators everywhere are stomping along to the ‘City Boy’ dance, with Burna Boy and friends also joining in on TikTok to demonstrate the moves.
Fred again.. and Obongjayar — “Adore u”
Video creations: 52,000
Originally a dedication to their siblings, this heartfelt track has the TikTok community showing appreciation for their closest family and friends, from partners and children to best friends and even themselves.
Top Trending Fashion Hashtags
Athleisure continues to dominate TikTok. As temperatures drop in the US and Europe, #trackpants are trending up with 182.5 million views.
Is it the Barbie effect? The community is gravitating toward #pinkshoes this season, with creators showcasing their favorite styles in sneaker unboxings and heel reveals. The hashtag has 179.8 million views.
The latest aesthetic, #momoutfit, is a more mature take on the clean girl trend, featuring jeans, jumpers, and a luxury handbag, with 173.5 million views.
Similarly, #ToryBurchshoes are having a moment as creators share their purchases of branded ballet flats. Tory Burch has embraced the trend, responding to comments with videos of new styles.
Arts and crafts remain popular, and now #embroideredcrewneck t-shirts are all the rage. Creators display their embroidery skills or favorite pieces, often inspired by cartoons like Snoopy or Up, garnering 25.1 million views.
Top Trending Hashtags
With its first season launching in June, #DragRaceMexico trended over the past month leading up to winner Cristian Peralta taking the crown.
As September begins, the TikTok audience is in a back-to-school mood, sharing their top #schoolhacks, from pen recommendations to software tricks.
Jewelry is a leading fashion segment on TikTok. In line with the #bracelet trend, high-end brand…VanCleefArpels is getting more attention on TikTok, with users showcasing their Alhambra bracelets and other pieces.
Skincare remains a major focus in TikTok’s beauty community, but users are also opening up about their skin challenges. The hashtag #Acnepositivityday encouraged people to share personal stories about acne and swap recommendations.
Of course, comedy is a staple on TikTok. Using #animaladdicts, users are posting clips of their pets in all sorts of everyday situations.
Top Trending Fashion Hashtags
Introducing the #TikTokFashion Collective: The new generation of fashion creators at SS24
Every day, TikTok’s global community of over 1 billion people discovers and draws inspiration from trends created by users, making fashion more relatable and accessible. To honor the impact of creators on the fashion world, TikTok is launching the #TikTokFashion Collective. This group features the creatives, designers, and fashion thinkers who are shaping the future of fashion on and off the platform.
From models and photographers to emerging designers and sharp fashion commentators, the #TikTokFashion Collective represents the next generation of exciting new voices in the industry. They are reimagining fashion through authenticity, self-expression, and creativity.
Coinciding with London Fashion Week and running throughout fashion month, TikTok will celebrate #TikTokFashion and its diverse community of fashion and beauty creators, designers, models, and brands. Members of the collective will attend local events and share behind-the-scenes content and key industry moments on TikTok.
“At TikTok, we believe that creators are truly the heart of our platform. It’s incredible to see how their creativity and authenticity drive trends and conversations that positively impact today’s thriving industries, including fashion,” says Vanessa Craft, Global Head of Lifestyle and Education at TikTok. “As we unveil our first-ever global #TikTokFashion Collective, we’re thrilled to celebrate the next generation of diverse voices who are shaping the future of fashion. This Collective spotlights the impact of our global creator community while creating new opportunities for emerging and established creators throughout one of the most exciting fashion seasons of 2023.”
Milan
Davide Paoli @clessiolab – 1 million followers
Clessio is a footwear artist, customizer, and sneaker-maker who transforms sneakers and shoes into unique works of art. Through his platform, he aims to reinterpret Italy’s artisanal heritage and highlight the value of craftsmanship.
Luigi Giaretti @LuigiGiaretti – 639,000 followers
Based in Milan, Luigi works in fashion and uses his unique sense of humor on his platform to make the industry feel more accessible to everyone. He launched his own brand, Lag World, and discusses the daily challenges and opportunities of being a brand owner and designer. By sharing daily quotes and lifestyle tips, he has built a strong community on TikTok.
Samuele Bartoletti @SamueleBartoletti – 5234,500 followers
Samuele is a 25-year-old Italian content creator based near Florence. He shares content expressing himself through art, tells stories from his perspective, and documents his life, hoping to inspire others to be their authentic selves. In just a few years, Samuele has grown his TikTok audience and partnered with several fashion and beauty brands.
Elena Hazinah @ElenaHazinah – 4.1 million followers
Elena is a comedian and beauty content creator. TikTok changed her life in 2020 while she was an exchange student in Delaware, New Jersey. She wasn’t active on social media before, but the COVID-19 pandemic changed that. Bored during quarantine, she started posting videos about her American life, showing people back in Italy what it was like to live in Delaware. She gained one million followers within her first six months.
Francesca Busi @youaremylemonade – 596,600 followers
FranCesca is a fashion content creator passionate about the connection between fashion and celebrity culture. Her content highlights celebrity news, before-and-after transformations of public figures, and the latest in celebrity style. Her distinctive voice sets her apart and makes her easily recognizable to her audience.
Omar Shabra (@OShabra) has 103,600 followers. Based in Jeddah, Omar is a healthcare practitioner who shares insights from his medical work as well as his love for fashion. He blends these two worlds by posting about fashion in healthcare and sharing outfit inspiration from his days off.
Safa Srour (@SafaSrour) has 781,100 followers. As a Middle Eastern-American creator focused on fashion, beauty, and health, she uses her platform to advocate for women’s rights, human rights, and youth empowerment. Growing up between Russia and the United States, Safa started creating content about health, beauty, and lifestyle while studying medicine in New York City. Her work has gained recognition from luxury beauty brands, and her social media following has grown to over 6 million. She is dedicated to serving her community through philanthropy, raising awareness for Syrian refugees, supporting hospital initiatives, and backing Dubai Ambulance’s efforts.
Emmanuelle Sits (@EmmanuelleSits) has 419,700 followers. A luxury brand expert known for her bright neon green nails, Emmanuelle shares her passion for designer brands through unboxing videos and takes her followers along on her shopping trips.
Marine Lamarre (@terriblementm) has 308,600 followers. A fashion content creator, Marine loves sharing her passion for collecting beautiful pieces by showcasing her most elaborate, original, and unique outfits. She is known for mixing vintage, colorful streetwear, and luxury items, often customizing them to suit her style. Marine aims to inspire her followers to embrace their individuality by sharing her personal take on fashion and celebrating authenticity.
Elie Fy (@Eliefy) has 1.1 million followers. Elisabeth is a lifestyle influencer who brings a refreshing blend of authenticity, care, and helpful advice to her audience. Passionate about fashion, she eagerly shares tips on how to put a unique spin on iconic looks and shop on a budget.
Anna (@Annasdecade) has 932,600 followers. With a passion for beauty and fashion, Anna has built her platform on creativity and kindness. Her background in digital artistic direction fuels her commitment to respecting and accepting others’ differences. She creates thoughtful and responsible content, addressing important social issues with a light-hearted tone to engage her audience.
Merwan (@whoisMero_) has 763,000 followers. Whoismero is a French couple who share their love for fashion on TikTok through creative and entertaining matching or complementary outfit ideas. They are known for their clean aesthetic, pairing neutral tones with bold, bright pieces to stand out. The couple is celebrated not only for their style but also for their dynamic editing and effects, which make their content visually captivating.
Siyanda Bani (@Siyabunny) has 228,500 followers. Siyanda is a versatile content creator and digital influencer.A marketing strategist with a strong background in the publishing and beauty industries, she captivates her online audience with her fashion sense and deep passion for beauty, travel, fitness, and adventure.
Adam Mitch – @AdamMitch | 2.2 million followers
Adam is a Brazilian journalist who has been creating beauty content online for over a decade. Her love for beauty began while watching internet style icons. At 18, she bought her first beauty product—a foundation—with earnings from her first job as a graphic designer. Since joining TikTok in 2021, she has built a community of over 2 million followers with honest, humorous product reviews and application techniques, attracting several leading brands.
Paula Viana – @thebackstagetalks | 79,300 followers
Paula is a fashion communicator and content creator focused on luxury, ready-to-wear, and haute couture. She started sharing content on TikTok two years ago, and it has since become her main platform. Her videos cover major fashion events, analyzing shows, trends, current affairs, and industry news with a professional, entertaining, and educational perspective.
Adham Alsaiaari – @AdhamAlsaiaari | 272,000 followers
Adham is a creative professional passionate about fashion, inspiring others, and sharing knowledge. He provides valuable content on the latest fashion trends and news, offering tips for aspiring stylists while building meaningful connections with his audience.
Juney – @Juney4u | 21.6 million followers
Juney is a fashion creator who showcases diverse styles for various occasions. Born in Korea and raised in Spain and China, she blends English, Spanish, French, and Chinese influences into her fashion. Before making waves on TikTok, she worked as a broadcaster for events like the 2018 PyeongChang Winter Olympics and the 2019 FINA World Championships. During the COVID-19 pandemic, she combined her broadcasting experience with her passion for fashion to launch a new career. Following her TikTok success, she authored a book on building a career on the platform to inspire others.
New York Fashion Week
Challan – @Challxn, US | 5.5 million followers
Based in the US and originally from Barbados, Challan creates content focused on fashion, beauty, lifestyle, gaming, modeling, and photography. Her rapid rise led to her selection for the inaugural Fenty Beauty House, the first TikTok Black History Summit, the first all-black creator content house, and a feature on the cover of The Hollywood Reporter.
Rami Aly-Zein – @RamiZeinn, US | 16.4 million followers
Rami is a lifestyle and fashion creator who overcame homelessness to become a rising actor and social media star. From comedic “Get Ready With Me” videos to red carpet looks and food reviews, he uses his unique personality and style to connect with his global audience.
Kristine Thompson – @trendycurvy, US | 1.8 million followers
Kristine aims to inspire women to feel more confident. On TikTok, she shares style inspiration and everyday tips, describing herself as “a curvy girl living in a trendy world.” She believes that fashion is accessible to everyone, regardless of size.
Taiwo Aladejebi – @definitelyTai, CA | 530,400 followers
Tai is a Canadian model who combines his passions for fashion and video editing. Known as the pioneer of the iconic “Outfit Walk Challenge,” his fashion sense, photography, and editing skills have earned him over 500,000 followers and 10 million likes on TikTok. He has collaborated with top brands including Off-White, Levi’s, Foot Locker, Nike, and Tommy Hilfiger.Alvin Klein, Nobis, and The Hudson Bay.
Izzi Allain, @Izzipoopi, CA, 1.3 million followers
Izzi, from Montreal, Canada, is famous for her highly entertaining “Get Ready With Me” videos, where she styles unique and eye-catching pieces. Her authentic and engaging content has earned her 1.3 million followers and successful partnerships with global brands like Loewe, Fendi, Longchamp, and Gucci.
Mari Seki, @MariSeki, SE, 266,300 followers
Mari is a 22-year-old creative from Tokyo, Japan, now based in Sweden. She sees fashion as a form of artistic expression, drawing inspiration from both Asian and European styles due to her upbringing across two cultures. Passionate about travel and meeting people from different backgrounds, she aims to be authentic on her channel to inspire followers, raising awareness about sustainable fashion and mental wellbeing.
Jenny Cha, @Chaserize, NO, 260,600 followers
Jenny is a Norwegian content creator based in Oslo with a background in fashion and digital art. On TikTok, she shares her creativity through makeup, fashion, and hair, like her colorful “hedgehog hair,” which helped launch her social media journey.
Nelson Gariba, @NelsonGariba, NL, 2.2 million followers
Nelson is a 20-year-old dancer and model from the Netherlands who loves creating fashion videos and experimenting with color in his style. Having worked with high-end brands like Hugo Boss and Dsquared2, he gives his TikTok followers a behind-the-scenes look at what it’s like to model for major fashion brands.
London Fashion Week Creators
Bernard Garby, @BernardGarby, 433,500 followers
Bernard quickly became known as ‘The Fashion Intellect’ among fashion bloggers and the wider industry, named one of the world’s top five fashion TikTok creators by publications like Vogue Business, Hypebeast, and Wonderland. A seasoned luxury fashion executive at Harper’s Bazaar, Elle UK, and Esquire UK, he has attracted a fashion-obsessed community of 400,000 followers to his TikTok channel.
Holly Marston, @HollyMarstonn, 463,400 followers
Holly is a body confidence and acceptance content creator passionate about raising awareness and educating on the lack of size diversity in the fashion industry. She’s best known on TikTok for her series ‘Is it a fit or is she just skinny?’, where she recreates outfits to see if they work just as well on a plus-size body. She is now branching into fashion design with the aim of owning her own label.
Saeedah Haque, @SaeedahHaque, 234,400 followers
Saeedah is a self-taught designer on a mission to redefine the narrative around Muslim women by reinterpreting the abaya as utility wear. Her designs have been supported by musicians like Kehlani, AJ Tracey, and Avelino. Her most recent collaboration was with Nike, where she showcased the first Nike abaya and niqab.
Aly Meghani, @yungAlyy, 1 million followers
Aly is known for his fun fashion content, ranging from styling unique pieces to everyday #GRWM videos. He also invites his 1 million followers to experience events through his eyes with his ‘Come to this event with me’ series.
Maria José Arroyo, @mariajosearroyog, 179,000 followers
Maria is a content creator focused on sharing inspiring fashion and decor ideas. She loves art and draws from her creative passion in everything she does, from DIY and vintage content to educating her followers on all things fashion.
Manu Castillo, @manustyling, 1.1 million followers
Manu is a Mexican fashion stylist and coordinator with over ten years in the industry. His career spans celebrity styling, editorials, TV fashion capsules, and content creation. His content focuses on explaining the social impact of fashion, along with topics related to styling and personal branding.
Santiago Artemis, @santiagoartemis, 117.9k followersSantiago is an Argentine fashion designer, actor, and visual artist. He began his fashion career at 19 when he had the chance to design an outfit for Katy Perry. In 2016, he was named one of Remix Vogue’s 10 global finalists for Remix Vogue Italia, and the following year he launched his ready-to-wear line, Vurda. He is also known for his docuseries “No Hay Tiempo Para La Vergüenza,” which documents his life and career, and his autobiography “Artemis: El Chico del Fin del Mundo.”
Rana Ashraf, @rana.reviews
1.1M followers
Rana is a beauty, lifestyle, and fashion creator from Egypt. Originally an architecture student, she was inspired by watching her mother get ready each day and began posting vlogs, hacks, and #GRWM videos. After building an audience, she continued creating and was named Top Beauty Creator at the TikTok Awards (MENA) in 2022.
August
Top trending hashtags from the last month
Educational content remains highly popular on TikTok. The hashtag #learnonTikTok continues to grow, with 707.3 billion views to date, featuring instructional videos on topics ranging from fashion styling to farming.
Audiences are also drawn to intriguing personal stories. Creators are posting more #storytime content than ever, with the hashtag reaching 457.3 billion views.
The US Eras tour may have ended, but #TaylorSwift continues to dominate TikTok as fans share concert clips, theories, and more. The hashtag has amassed 117.9 billion views.
With #5thingsiwouldneverdo, users share their top tips on what to avoid—like “5 things I would never do when traveling in Italy.” It has garnered 107.2 million views so far.
As parents and students prepare for the new school year, #TikTokshopbacktoschool is trending, with people sharing their purchases and outfits. It has reached 198.1 million views.
Top trending fashion hashtags from the last month
From actors in Amazon Prime’s The Summer I Turned Pretty to everyday fashion creators, #fitcheck is trending again on TikTok. Creators typically showcase their daily outfits, break down the look, and explain where they’re wearing it. The hashtag has 24 billion views.
Hauls and unboxings remain hugely popular on TikTok, offering detailed insights into product quality, fit, and packaging. As users display their latest purchases, #haultok has surged this summer, reaching 2.4 billion views.
With back-to-school season approaching, #preppylifestyle is trending, highlighting collegiate style, preppy sports like tennis, and wishlists for the new school year. It has over 1.7 billion views.
As jewelry and accessories gain popularity on TikTok, #bracelets is trending. Users showcase a variety of arm candy, from Van Cleef & Arpels Alhambra pieces to beaded friendship bracelets inspired by the Taylor Swift Eras tour.
From beachwear to evening attire, #macrame fabric is trending on TikTok. The knotted, semi-sheer textile is gaining traction, with users sharing DIY tutorials and shopping recommendations.
Top trending songs from the last month
Celina Sharma and Girls Like You — “Killer”
Celina Sharma and Girls Like You’s collaboration “Killer” is a hit on TikTok, with the catchy pop track topping the platform’s UK Hot 50 charts.
Video creations: 105,600
Examples: Creators use the song for everything from boho hair tutorials to comedic mountain biking clips.
Jazzy — “Feel It (Club Edit)”
Irish artist Jazzy has delivered another summer hit, following the success of her chart-topper “Giving Me,” and the TikTok community loves it.
Video creations: 4,000
Examples: The new single “Feel It” has soundtracked a variety of content, including summer trips to Ibiza, festival moments, and hair transformations.
Wasia Project — “Ur so pretty”
From the Netflix show HeHeartstopper (Season Two) has brought Wasia Project’s 2022 song “Ur so pretty” into the spotlight, taking the TikTok community on an emotional journey. Featured during a poignant scene in the show, the track has become a standout on the soundtrack. It has inspired 2,400 video creations, with creators using the sound to recap their feelings about the season, discuss Heartstopper’s impact on queer representation, and share their excitement for Season Three.
### July’s Top Trending Hashtags
– #couplecomedy: Couples are sharing hilarious real-life moments, from pranks to skits.
– #behindthescenes: Creators are offering glimpses into the unseen work behind talk shows, sports, and more.
– #bodywash: TikTokers are sharing their shower routines and everyday luxuries.
– #partydecorations: Users are showcasing their best summer party decor, from balloons to personalized streamers.
– #ostrichtiktok: Pure comedy reigns as users enjoy videos of ostriches going about their lives.
### Top Trending Songs
– Nicki Minaj & Ice Spice — “Barbie World”: With 685,000 video creations, this collaboration is the perfect soundtrack for Barbiecore looks, from fashion and makeup to dancing.
– Jorja Smith — “Little Things x Gypsy Woman (LBeats Mash-up)”: This remix, with 137,500 video creations, is being used to debut summer looks and highlight travel destinations.
– Haley Heynderickx — “The Bug Collector”: This 2018 indie track has resurfaced with 332,300 video creations, as creators use the “Aged” filter to envision their future selves and embrace the joy of aging.
### Top Trending Fashion Hashtags
– #early2000snostalgia: Users are sharing childhood and teenage memories, from high school skits to Y2K throwbacks.
– #fashioncycles: The community discusses throwback fashion and trend predictions.
– #summershoe: With Gen Z using TikTok as a search engine, this hashtag highlights favorite shoe trends for the season.
– #winetastingoutfit: TikTokers share outfits for vineyard visits and restaurant tastings.
– #purseaddict: All about bags, users showcase their latest purchases and collection highlights.
### June Creator Spotlight
– @nialllcasey: Transforms into different characters with special effects makeup, from alien Barbie to The Last of Us zombie, captivating 1.3 million followers.
– Jae Gurley (@jaegurley): Creates mini-vlogs on fashion, travel, and life in New York, attracting followers with a candid personality.
– Coco (@cultofbooks): Shares videos of industry events and current reads with the BookTok community.
– The Old Gays (@oldgays): Four older best friends create comedy videos, often experimenting with fun outfits while highlighting and celebrating their friendship.Campaigning for LGBTQ+ rights, Spencer Freitas (@spencerrfreitas) builds community on TikTok by openly discussing sexuality and creating lighthearted LGBTQ+ content, often through duets and relatable reaction videos.
Top hashtags from the last month
With June being graduation season, users shared their “made it” moments using #classof2023. From tossing graduation caps to sharing memories with friends, the TikTok community used this hashtag to celebrate a major milestone.
#Beautifulplaces was popular during the summer months, as users posted their holiday destinations. TikTok is increasingly a go-to search engine for Gen Z, and this hashtag provided travel inspiration.
#Showerroutine featured the multi-step beauty regimens popular in the TikTok community—from lengthy “everything showers” to skincare tips and product recommendations.
AI remains a trending topic. Since the release of TikTok’s Bold Glamour filter, users have continued exploring AI’s boundaries with #aifilter. Popular filters include AI Style and AI Manga. The community is also taking creative control by making their own filters using TikTok’s Stylize With AI template.
Known for transparency, the TikTok community shares life’s ups and downs. The hashtag #youllgetoverit features users navigating tough times and moving forward, often set to Oh Wonder’s track “Landslide.”
Top trending songs from the last month
Dave and Central Cee — Sprinter
UK rappers Dave and Central Cee released their first single together since 2016, ‘Sprinter,’ which raced straight to number 1 on the UK Official Charts. The duo performed the track at Glastonbury, where Central Cee held artist Slawn’s baby on stage.
Video creations: 222,900
Examples: Creators share favorite lyrics, praise the catchy chorus, and start memorizing the rap for summer.
Kylie Minogue — Padam Padam
Pop sensation Kylie Minogue is having a moment on TikTok with her hit ‘Padam Padam.’ This energetic track has reignited love from long-time fans while drawing in new listeners.
Video creations: 18,700
Examples: The song especially resonates with the LGBTQ+ community, where creators reimagine Kylie’s dance steps, invent their own choreography, and create light-hearted comedy skits.
Beabadoobee feat. Clairo — Glue Song
Alt-pop singer-songwriter Beabadoobee’s ‘Glue Song’ ft. Clairo has sparked a wholesome TikTok trend where creators identify relationship ‘green flags’ and positive traits in future partners.
Video creations: 96,200
Examples: Creators discover their future partner might buy them flowers unexpectedly or be highly motivated. Some humorously compare their green flags to red flags.
Top trending fashion hashtags from the last month
Following The Little Mermaid live-action release, #Disneydress trended as users dressed up as favorite characters.
With Men’s Fashion Week underway, users turned to #menstyleinspo for styling tips.
The viral #amazonshapeweardress continues to gain traction, with creators unboxing the dress and showing off the fit.
As summer sets in, the fashion community is searching for feminine outfits, including dresses and skirts.
Gen Z is subverting Millennials’ ‘jeans and a nice top’ with fun trousers and a plain top, much to Millennials’ fascination.
May Trending Content Formats & Songs
Loreen – Tattoo
Swedish artist Loreen is making waves on TikTok after winning the Eurovision Song Contest for the second time with her powerful ballad ‘Tattoo’.The community has enjoyed sharing and miming to this sound.
Video creations: 98,600
Video examples: Creators are using the sound to share their love and support for Loreen. Loreen also took to TikTok to thank fans for covering her song.
Santana – Maria Maria (feat. The Product G&B) (sped up)
With summer approaching, the iconic hook ‘Maria Maria’ is on everyone’s playlist, thanks to a viral sped-up trend.
Video creations: 1.5 million
Video examples: Creators are using the sound to soundtrack everything from delicious meals to clever jeans hacks.
CHINCHILLA – Little Girl Gone
CHINCHILLA’s hit single ‘Little Girl Gone’ has taken TikTok by storm. Fans love her powerful vocals and strong lyrics channeling rage and rebellion. Originally previewed on TikTok, the song resonates with creators who use it to showcase strength and independence. The singer also thanked fans on TikTok and duetted her favorite fan videos.
Video creations: 193,600
Video examples: Creators use the track to show how they break stereotypes and overcome adversity.
Trending Fashion Hashtags
Prom season is here, making #dress a top trending hashtag. People share inspiration, styling tips, and even the process of making their own dresses. Boutique owners are getting creative, using TikTok to showcase their stores—from size-inclusive options to restock announcements.
From florals to mini skirts, #springfashion is trending as people plan their spring/summer aesthetic.
Quiet luxury, stealth wealth—whatever you call it, #minimalism is trending on TikTok, with people sharing neutral or monochrome styles in fashion and homeware.
Though it’s not fashion week, recent destination shows from Dior, Chanel, Gucci, and Louis Vuitton have boosted interest in #runwaylooks on TikTok.
Trending Hashtags
Educational content thrives on TikTok, with #learnwithtiktok surging as users seek to improve skills or knowledge—from finance to crafts or fashion design.
Since the first Monday in May, #MetGala2023 has been popular, with users sharing opinions and rankings of the looks.
International #mothersday on May 8th saw users sharing memories, compilations, gift guides, and celebration tips.
Resilience and patience are trending as #trusttheprocess gains traction.
People reminisce about past years and special days using the #onthisday hashtag.
April Beauty Trend Spotlight: Blussy Effect
Creators are showcasing their favorite beauty looks with the Blussy effect. The typical transition shows the creator before getting ready, then a sudden shift to a dark, purple-lit effect that makes creative eyeliner or bright, Y2K, or sparkly makeup pop.
Trending Songs from the Last Month
Taylor Swift – All The Girls You Loved Before
This month is about falling in love with someone new, thanks to this unreleased track from Taylor Swift’s Lover album.
Video creations: 84,900
Video examples: Creators on #SwiftTok use the song to show love for their partners, express wanting to marry a fellow Swiftie, and share advice for finding the right partner.
Meghan Trainor – Mother
Pop star and TikTok favorite Meghan Trainor is back with her new track ‘Mother’. The sound is bringing all the moms together and inspiring a dance trend choreographed by popular creators.The duo @brookieandjessie has 682,400 video creations. These videos often feature bubbly songs as soundtracks, with moms trying out dance trends or hoping for their baby to arrive on a perfect date. Meghan Trainor is also enjoying the sound, excited about having Kris Jenner in her music video and joking about her unborn baby kicking at night.
Twice’s song “Set Me Free” has 90,500 video creations. Creators use the sound for fancams of their favorite Twice members and to review outfits from past performances. The song’s popularity sparked the #SetMeFree challenge, which gained over 711.9 million views. Each Twice member shared individual choreography videos from the official music video, with help from a Monsta X star.
In April, sports were a focus on TikTok, with users celebrating female athletes using #seehergreatness. Personal fitness also trended with #iworkout, as people shared exercise routines from running to pilates. Wedding season brought a surge in users sharing their nuptials and other #specialmoments, including everyday moments with loved ones. Travel was popular too, with users recommending #placesthatdontfeelreal, from natural wonders to amazing architecture. Additionally, affluent creators shared their #luxuryhomes and lifestyles with billions of interested young users.
In March, trending creators included:
– @theafternoonspecial (pop culture/film): 410,000 followers, 10.8 million likes
– @ambikadhr (fashion): 230,200 followers, 3.7 million likes
– @max_balegde (comedy): 3.3 million followers, 284,300 likes
– @maiaknight (motherhood/fashion): 8.4 million followers, 1.1 billion likes
– @bernardgarby (fashion news): 422,200 followers, 760,800 likes
Top trending products on TikTok Shop included cargo trousers in neutral tones like black, khaki, and grey, with #cargopants reaching 1.9 billion views. As spring approached, casual dresses with colorful patterns, tie-dye, ruffles, and puffed sleeves trended, with #casualdresses at 53 million views. Chunky footwear like Crocs and sandals also gained popularity, with #sandals hitting 1.6 billion views.
Trending fashion and beauty hashtags featured #diyshirt (42.2 million views) for DIY fashion techniques, #sparklychanclas (27.3 million views) for sparkly flip-flops in Spanish-speaking countries, and #heartshapedjewelry (22.3 million views) for heart-shaped pendants, earrings, and rings. #Basichoodie (19.3 million views) trended as users compared hoodie brands, and #readysetlift (10.3 million views) involved a L’Oréal mascara challenge for a chance to be on their game show.
Ed Sheeran’s “Eyes Closed” is also trending.Ed Sheeran’s new single “Eyes Closed,” from his upcoming album ‘Subtract,’ was first previewed exclusively on TikTok. This early release allowed fans worldwide to hear the song a week before its official debut and use it in their videos. The preview has already broken Ed’s previous records, becoming the most popular song preview on TikTok to date.
Video Creations: 1.1 million
Video Examples: Creators are using the sound to remember loved ones and share motivational videos. Ed Sheeran also posted a video of himself playing the new track acoustically on guitar.
Tank and the Bangas’ single “DM Pretty” has creators embracing their confidence. What began as an impromptu poem for Offbeat Magazine has become a top trending sound.
Video Creations: 60,900
Video Examples: Creators use this sound to celebrate body positivity, with styles ranging from gospel-inspired performances to glamorous struts. Tank has duetted with favorite examples, including videos by Gabrielle Union & Dwyane Wade, and was seen posing with Doja Cat at the Grammys.
Calvin Harris and Ellie Goulding’s anticipated electronic hit “Miracle” is gaining momentum as users look forward to summer.
Video Creations: 5,000
Video Examples: Creators are sharing their Ibiza experiences or reminiscing about past good times. Calvin Harris shared an AI-generated video of The Weeknd singing along and posted a thank-you message to fans for streaming his music.
### Trending Hashtags
TikTokers shared favorite moments from the #grammys on February 6. A top viral moment was Doja Cat nearly missing her Best Pop Duo/Group Performance win with SZA for “Kiss Me More” because she was in the bathroom. “I have never taken such a fast piss in my whole life,” she joked.
From DIY bracelets to transformative runway dresses, users are generating interest with the #reveal hashtag.
For the second month, #dancingdogs from the 2008 movie Barbie and the Diamond Castle is trending.
Users are selecting a #vocalrun from favorite singers like Leona Lewis and Billie Eilish to try and replicate.
With spring still on the way, TikTokers are sharing tips for getting through #coldandfluseason.
### Trending Products on TikTok Shop
Users are shopping for premium modest fashion, inspired by luxury content around silk abayas and soft jersey hijabs from creators like @By.Sumayah. The hashtag #modestfashion has 3 billion views.
Layering is in style, with cardigans and gilets among top-selling products. The hashtag #layering has 407.2 million views, with creators like @nissheegg showing how to style layers.
Influenced by trends like Skims and Mugler, users are investing in shapewear bodysuits via TikTok Shop, recommended by creators such as @anniesreviews.
### Fashion Hashtags
TikTok’s editorial hashtag #tiktokfashion serves as a hub for fashion content, with 39.6 billion views.
Users are seeking a refresh, with #wardrobemakeover trending over the past month (17.4 million views).
#Womenswatches are popular as users share favorite styles or shopping trips (13.5 million views).
Men’s fashion is seeing a formal shift, with #dressshoes trending (34.6 million views).
As monochrome looks and leather dominate runways, #blackleatherjackets are trending for styling tips, style comparisons, and celebrity spotlights.February Fashion Month Trends for AW23
Runway Shows (11.8 billion views): The community loves sharing clips from runway shows, highlighting favorite models, standout looks, and even iconic shows from the past.
The Designer vs. The Designs (60.4 million views): Users are comparing designers’ often simple personal style to their extravagant creations.
GRWM for Fashion Week (8.6 billion views): Creators are bringing audiences along as they get ready for shows and parties during fashion week.
Fashion Week Vlog (2.2 million views): From show to show and party to party, creators are offering a behind-the-scenes look at their fashion week experiences.
Top TikTok Content Trends from the Last Month
This is Your Sign 2023: With the new year underway, creators and audiences are already planning and recommending travel destinations for 2023, sharing guides for places from Thailand to Croatia.
Dating Wrapped: Creators are reflecting on their 2022 dating lives by making #wrapped PowerPoint presentations complete with graphs and charts. The trend has continued into February, with users now rating their current relationships in the same format.
Excuse Me, Brah: The #excusemebrah hashtag is gaining popularity, featuring friends and families recreating the iconic collision scene from the 2001 film Zoolander*, a trend popularized early on by Kylie Jenner.
World’s Smallest Violin: This trend humorously highlights trivial complaints. Creators share difficult life situations but make light of them by mimicking playing a tiny violin.
Walking Into Work: Using a split-screen format, users contrast their professional or school life with their music taste. The top screen shows Christian Bale’s character from American Psycho walking into work with headphones, while the bottom reveals what they’re actually listening to—often a song that clashes with their surroundings, from Ice Spice to High School Musical*.
Fashion Hashtags
#Pink (34.9 billion views): Barbiecore remains strong, with young people showcasing their best pink, fuchsia, and magenta looks.
#Costumetransition (23.9 million views): Users are showing off their unique style by filming creative outfit changes.
#Custom (21.3 billion views): Personalization is key for Gen Z, who use this hashtag to showcase customized fashion, homeware, and accessories.
#Outfitoftheday (4.7 billion views): Styling videos remain popular, with users sharing their best daily looks using fun transitions.
#Mensfashion (12.6 billion views): Following the AW23 men’s fashion weeks, this hashtag is trending as more men join the fashion conversation.
January Songs
Ice Spice — ‘In Ha Mood’ (215,100 videos): The queen of ad-libs is back. Her latest single, first previewed on TikTok, features the catchy hook “She a baddie, she know she a ten. She a baddie with her baddie friend.” It’s been used in videos showcasing best outfits, first dates, and transformations by creators like Skai Jackson and Rico Nasty.
Video topics: Lifestyle, dancing, lip-syncing.
Saint Levant — ‘Very Few Friends’ (22,400 videos): This track blends Franco-Arabic rap, Arabic trap, and early 2000s R&B with smooth transitions between languages. Creators are using it in videos about favorite Middle Eastern foods, modest fashion, and tips for mixing traditional and contemporary styles.
Video topics: Styling, food.
Skee-Lo — ‘I Wish’ (208,400 videos): [This classic track continues to see use in a variety of videos on the platform.]Skeelo-Lo’s 1995 single has become the soundtrack to a wholesome trend. Creators are getting their families to dress like them, inspired by the lyrics, “I wish I was a little bit taller/I wish I was a baller.” Mothers, brothers, and fathers are joining in, wearing everything from bandeaus with mini skirts to festive pajamas.
Video topics: Family, comedy, styling
Creator Spotlight
@blackqueen_509 is becoming a go-to source for fashion styling tips, helping TikTok users get more from their wardrobe. She shares two ways to wear a bodysuit, transforms dresses, and turns scarves into tops.
Content: Fashion, styling tips
Followers: 405,600
Likes: 5.4 million
@hollymurraymakeup is a regular mum from Accrington, UK, by day. By night, she uses makeup to transform into celebrities and horror characters to entertain her millions of followers.
Content: Beauty
Followers: 8.1 million
Likes: 184.9 million
The couple @caitlinandleah use TikTok to highlight the stigmas they face as a queer couple and offer tips to the LGBTQ+ community for moments like coming out. They also promote awareness of mental and other health issues, as Caitlin lives with body dysmorphic disorder.
Content: Mental health, body issues, LGBTQ+ culture
Followers: 8.7 million
Likes: 467.4 million
@amelia0livia helps her 1.2 million followers improve their skincare and makeup with brilliant hacks and tips, from how to use certain products to what to pack for a holiday. Her relatable, relaxed tone attracts a broad range of fans interested in makeup and skincare at different price points.
Content: Makeup hacks and tips
Followers: 1.2 million
Likes: 34.2 million
Fashion creator @trendycurvy leads the way in styling for curvy bodies, showing the TikTok community how to recreate favorite celebrity looks and TV fashion moments.
Content: Styling tips, celebrity fashion
Followers: 1.6 million
Likes: 35.6 million
Top Trending Songs
Lady Gaga – Bloody Mary
A new trend inspired by Wednesday Addams from the Netflix show Wednesday has taken over. Creators are copying her deadpan stare, perfectly timed moves, and fashionable looks.
Creator examples: Kevin Chamberlin and Taehyun from TXT dancing along.
PinkPantheress – Boy’s a Liar
Initially shared as a snippet on TikTok, this catchy single has the community hooked and sharing their favorite dance steps.
Creator examples: Khalid and Ehiz sharing their moves.
Raye – Escapism (Sped up version)
This recent track by RAYE has resonated with the TikTok community, who love the song’s sassy message and heavy beat. Creators are sharing how they’re picking themselves up after a breakup or getting glammed up to lyrics like, “the man that I loved sat me down last night and told me it was over. Dumb decision.” After the song charted in the UK Top 10, RAYE thanked fans on TikTok.
Creator examples: Dave used the sound for his 2023 predictions, and Dixie D’amelio soundtracked her Valentino fitting with it.
Fashion Hashtags
Styling and building looks is key on TikTok Fashion. The community loves a #fitcheck, where they show off their outfits.
Views: 17.4 billion
From SKIMS to Mugler, the #bodysuit has been trending as the community shares tips on styling their favorite bodysuits with jeans, skirts, or on their own.
Views: 1.3 billion
TikTok has a fascination with #oldmoney, as users share stories and tips on achieving that sophisticated, old-school glamour aesthetic.
Views: 3.3 billion
#cargopants are another viral product from last year. The hashtag has surged as users share their favorite styles and swap their jeans for cargos.
Views: 1.4 billionModest fashion is trending on TikTok, with users sharing diverse styling ideas for modest outfits, ranging from luxury brands to high-street finds. This trend has garnered 2.6 billion views.
In 2022, some of the most popular videos included chocolatier Amaury Guichon’s impressive chocolate creations, like a life-sized giraffe, which amassed 309 million views. Singer Rosalía also went viral for chewing gum sassily in various everyday situations, from the gym to a sushi restaurant, earning 158.3 million views.
Louis Theroux’s “Jiggle Jiggle” rap from a YouTube show became a major TikTok sound, but it was the deadpan version by Riverdale stars Lili Reinhart, Camila Mendes, and Madelaine Petsch that truly captured attention with 139.7 million views. A parent’s video of her toddler exclaiming “I’m just a baby!” resonated widely, reaching 84.2 million views. Creator @Lav_sings also made waves with her #Desitok singsong for family, hitting 61.4 million views in November 2022.
Trending hashtags have included #worldcup for sharing commentary and pranks, #Christmaswishlist for holiday gift ideas, and #imtheproblem where users confess flaws to Taylor Swift’s “Anti-Hero.” Others like #untouchable feature sped-up scenarios, while #studentmusthave highlights essential items for students.
Fashion hashtags are thriving, with #Winterfashion inspiring cold-weather style and #crochetersoftiktok showcasing handmade creations. The #Madeyoulook trend lets users flaunt their favorite outfits, and #recreatingcelebritiesoutfit helps emulate stars like Selena Gomez and Bella Hadid. For party season, #Howtolookelegant offers tips to appear polished.
Trending songs include Sam Smith and Kim Petras’ “Unholy,” which promotes self-expression and body positivity, inspiring over 2 million videos. Flo’s “Cardboard Box (Happi Mix)” is also popular among the London-based trio’s fans.FLO, consisting of Stella Douglas, Renée Downer, and Stella Quaresma, released their R&B/pop hit “Cardboard Box” earlier this year. The track was later remixed by Happi into an Afrobeats version, sparking a viral dance trend. The trend has been embraced by everyone from flight attendants dancing on planes to Tasha from Love Island.
Videos created: 1.1 million
Meghan Trainor — “Made You Look”
Meghan Trainor’s new song has inspired a dance trend and a wave of outfit transition videos. The track, which name-drops luxury brands like Gucci and Louis Vuitton, lets TikTok users showcase their most aspirational looks.
Videos created: 1.8 million
Trending Creators
@Moneyformillenials is a Certified Financial Education Instructor on a mission to help people feel empowered with their finances. She answers follower questions and offers tips on saving money, managing finances after graduation, and finding better banking options.
@Avemoves is a TikTok performer known for his dancing and signature skull-like mask. According to the creator, the mask—which obscures his identity—symbolizes that anyone can achieve anything, regardless of background. An official Adidas partner, he’s also recognized for his sportswear style.
@MeiPang is a first-generation Malaysian-Canadian creator famous for her collection of fully symmetrical, head-to-toe tattoos. She has become a beauty industry trendsetter through viral TikTok videos featuring her avant-garde yet accessible makeup looks.
Bucks and Janina Neoral, known as @TheFashionCouple, focus on elevating style and confidence through their TikTok videos. The couple shares coordinated looks, often featuring a statement hat and presented in creative ways—like walking side-by-side on treadmills in matching outfits.
@ShahiraAzlan is a lifestyle content creator renowned for her colorful makeup tutorials. Her popularity as a makeup artist in Malaysia has led to collaboration opportunities with local businesses.
October 2022 Trending Hashtags
Interest in Formula One, or #F1, continues to grow on TikTok, fueled by a surge in popularity among young people during the pandemic—partly thanks to the Netflix series Drive to Survive. Content often highlights F1 stars like Charles Leclerc, Lewis Hamilton, and Max Verstappen.
TikTok users are trying out the #posechallenge. While various songs accompany the trend, the core idea is to try your best poses and embrace your confidence.
Taylor Swift fans in the US and Europe are buzzing with excitement for the #TaylorSwiftTour. When tickets went on sale in the US, the ticket provider’s site crashed. Fans have taken to TikTok to share their excitement, frustrations, and predictions for the tour.
The TikTok community often discusses life’s realities, and with #fillerepisode, users describe periods when they don’t feel like the “main character,” sharing their struggles during those times.
Gen Z is getting into the holiday spirit with #Christmastiktok, sharing decorations, plans, and thoughts about the festive season.
Fashion Trends
TikTok users love to use fashion as a creative outlet. Lately, fashion lovers are imagining specific life scenarios—like “#whatwouldiwear if I was a teacher”—to curate themed outfits.
#Maxmara is trending on TikTok as users share their favorite coats from the brand.
As cold weather arrives, #snowboots are trending. The trend started last year when brands like Miu Miu released new styles, and consumers began seeking bold winter footwear.
Against a backdrop of economic concerns, price sensitivity is growing for Western consumers. On TikTok, #Salehaul is trending as young shoppers showcase their bargain finds.
In the latest runway challenge, TikTok’s fashion community has turned to cult designer Rick Owens. The #RickOwensChallenge sees usersPeople are crafting their best Rick Owens-inspired outfits by layering black, draped pieces found at home, sometimes even perfecting a brooding walk.
Fashion Trends
#Balletcore – 41.2 million views
From tulle skirts and sheer tights to ballet flats, wrap cardigans, and hair bows, ballet fashion is everywhere. It lets people relive childhood dreams and helps challenge the typical image of a “ballerina body.”
#Clowncore – 10.8 billion views
Inspired by traditional clown attire—like balloon pants, bows, and polka dots—this aesthetic gets a maximalist fashion twist.
#Twee – 109.1 million views
The twee fashion trend from the 2010s is back on TikTok. Think Zooey Deschanel, cardigans, ukuleles, ballet flats, big collars, and colorful tights.
#Pearls – 1.1 billion views
Popularized by musicians like Harry Styles and Tyler, the Creator, pearls remain a hit. Creator @decadendz (44.9k followers) offers styling inspiration.
#Cowboyboots – 403.6 million views
Cowboy boots are trending. Creators like @miraalmomani (95.5k followers) show how to style them with different outfits.
Trending Effects and Sounds
#negronisbagliato – 21.2 million views
During an HBO interview for House of the Dragon, Emma D’Arcy described their drink of choice as a “Negroni sbagliato… with prosecco in it,” echoed by Olivia Cooke. This became a viral sound, with people using it to list their preferences in everything from dating to cozy night-in treats.
#itscorn – 2.3 billion views
The soundbite, “I mean look at this thing, I can’t imagine a more beautiful thing,” comes from a video of a child talking about his love for corn. With a backing track added, it sparked a trend where users show videos of their pets, food, and more.
TikTok Content
#collagevideo – 115.8 million views
Users create fun, layered videos with cut-out images using this built-in effect. The fashion community uses it to showcase outfits, while others, like model Neelam Kaur Gill, share montages of special moments from trips or events.
#photobooth – 71,400 views
The photobooth effect gives videos a retro, black-and-white look. Users experiment with it while trying out different poses.
#Truestory – 30 billion views
Storytime content remains popular, with people sharing unusual life experiences to shock, excite, or inform others. From dating to mental health, it helps users connect with like-minded people.
Trending Creators
@noorie.ana
Known for her styling videos, she picks luxury items to wear or shares her best looks to inspire the fashion community. Her top content includes street-style videos from Paris.
Followers: 35,400 | Likes: 630,700
@miraalmomani
This British fashion creator focuses on emerging talent and is known for her relatable “wobbly” styling videos, where she takes viewers along as she chooses outfits. Her down-to-earth style and humor make her a great partner for luxury brands targeting the TikTok generation.
Followers: 101,900 | Likes: 4.4 million
@wolfgangkook
While traveling in Bali, they offer an escape with beautiful sunset surfing videos and stories about first dates and experiences as a lesbian dating in Indonesia. Popular videos include satirical takes on modern dating and travel reflections.@theplasticboy
With 390,000 followers and 23.5 million likes, @theplasticboy brings aspiration and glamour to TikTok, from party outfits to Paris Fashion Week. He shares beauty tutorials, get-ready-with-me videos, and day-in-the-life content, offering tips to his growing audience and the wider TikTok community.
Trending Songs
Elton John and Britney Spears — Hold Me Closer
This new collaboration has become a hit on TikTok, where users are setting it to dance videos, comedy sketches, and day-in-the-life content. Paris Hilton recently joined the trend, declaring, “Britney is back.”
ROSALÍA — Bizcochito
Rosalía’s popular track has sparked a dance movement on TikTok. Paired with sassy facial expressions, users are showing off their moves, cooking skills, or acting out scenarios.
Beyoncé — Cuff It
In September, TikTok users created another viral dance trend, this time to Beyoncé’s “Cuff It” from her latest album, Renaissance. The bright, uplifting song about a night out has inspired pairs and groups to learn the choreography together.
Trending Hashtags — August 2022
Beauty Trend Spotlight
Nailtok
– #Glazeddonutnails (46.2 million views): A nail technique using acrylic or gel with a pale, glazed, opalescent finish. Popularized by Hailey Bieber at the Met Gala, creators are urging nail techs to use “chrome powder” to achieve the look.
– #Ombrenails (399.2 million views): Features blended, fade-out colors.
– #watermarblenails (38.4 million views): Showcases creative marbling effects with multiple colors, aligning with TikTok’s thriving art scene.
– #Milkywhitenails (24.4 million views): A cloudy nail design that fits the clean girl aesthetic.
PerfumeTok
Fragrance is surging on TikTok, with #Perfumetok reaching 1.3 billion views. Budget-conscious Gen Z users are searching for #perfumedupes—scents that mimic luxury perfumes at a fraction of the price.
– #Zaraperfume (109.1 million views): Designed by Jo Malone, these affordable scents have caught TikTok’s attention, with creators recommending and comparing them to luxury perfumes.
– #BaccaratRouge540 (143.3 million views): The scent of the moment for luxury consumers, with creators sharing reactions and advice on where to buy it.
Trend Spotlight: Y2K
Fashion from the 2000s has become a major trend, with #noughtiesfashion (870.8k followers) and #y2kfashion (639.9 million views) generating millions of views. Creators are sharing Y2K outfit recommendations, POV dressing videos, and fashion hits and misses. Key items making a comeback include #microminiskirt (12.4 million views) and #lowrisejeans (193.1 million views).
Hobbies and games from the 2000s are also back:
– #furby (3.98 million views): Users share their favorite Furbies and memories of bringing them home.
– #Tamgotchi (232.8 million views): Has seen a rise in popularity.
– #GameboyAdvance: Creators are sharing videos of their consoles.
– Movie Star Planet (556.2 million views): Users reminisce about imagining their perfect celebrity lifestyle.
Songs
Baddiel, Skinner & Lightning Seeds — Three Lions
Following the England women’s team’s Euros win, this football anthem has revived on TikTok, with users sharing football-related content. Spice Girls members Mel C and Geri have also joined the trend.Halliwell joined in the celebration.
Rosa Linn — Snap
Former Eurovision contestant for Armenia, Rosa Linn’s sped-up hit “Snap (High and Fast)” has been winning over TikTok users. Creators are using the sound to share their explorations of the English countryside, morning routines, and new recipes.
Videos created: 64,900
Eliza Rose & Interplanetary Criminal — B.O.T.A (Baddest of Them All)
East London DJ, producer, and singer Eliza Rose’s electronic/dance hit has been trending on TikTok. Over the past month, creators have used the track to share their rave wishes and festival experiences.
Videos created: 34,900
Hashtags
TikTok is turning back time with the hashtag #teenagedirtbag, where users reflect on their teen years by sharing old photos. From model Jourdan Dunn looking back on her early modeling career to Victoria Beckham and Christina Aguilera revisiting their pop star days, the hashtag has reached 1.2 billion views.
Created by Miami-based TikTok chef @Chef.Pii, Pink Sauce is a vibrant pink savory sauce that has captivated users. Since its first post on June 11, people have been trying to recreate it, discussing its origins, and debating its appeal. The hashtag now has 546 million views.
TikTok is rewriting history with the “Me remixing” trend, where users imagine how their lives would change if they could alter something about themselves or their circumstances. Influencer Loren Gray, for example, posted “me remixing the parts of the story where I’m the problem.” The hashtag has 49.4 million views.
The #freezeframephoto effect lets TikTok users pause time while dancing, pulling pranks, or simply smiling. Since 2020, this trend has remained popular and recently hit 7.7 billion total views.
#SportTok continues to thrive as users anticipate upcoming sports seasons with #preseason. From soccer starting in August to the upcoming NFL season, fans and teams are gearing up to play and watch their favorite sports. The hashtag has reached 878.6 million views.
Fashion and Beauty Hashtags
#BeautyTok takes on the #passportchallenge, with users perfecting their “passport” makeup looks through careful contouring and eye makeup for a lifted, glowing effect.
All eyes are on #MatildaDjerf, the Swedish fashion creator and founder of Djerf Avenue, who has inspired Gen Z with her minimal, ethical style. TikTok users are emulating her looks and expressing admiration for her fashion sense.
TikTok is embracing #streetstyle, with content surging this month after Copenhagen Fashion Week and celebrity street style sightings in New York, like Bella Hadid.
The #preppyaesthetic continues to rise in popularity. From tenniscore to Thom Browne, preppy fashion remains a trend across TikTok and the wider fashion community.
Gen Z still loves DIY fashion, with #tiedye amassing 6 billion views as users share their favorite techniques.
July 2022 Creators
@Mark_boutilier
Mark Boutilier is a fashion critic and commentator known for his irony, deep understanding of fashion and streetwear, and comical reactions to styling. From “what I would wear to Paris Fashion Week” videos to humorous comparisons of luxury and high-street brands, he brings an irreverent, tongue-in-cheek approach to fashion criticism.
Followers: 105,600
Likes: 9.4 million
@Cyrilroypalmer
Cyril Roy Palmer is a fashion and streetwear creator celebrated for his fun and bold style. He encourages his community to dress freely, highlights favorite streetwear brands like A Bathing Ape, and recommends sneakers to his growing audience. His community often critiques his style, which he takes in good humor, creating playful response videos.Elle Rasmussen (@Ellerasmuss)
– Followers: 961.1K
– Likes: 7.9 million
Elle is a 2022 LGBTQ+ TikTok Trailblazer who emphasizes living authentically through her popular “day in the life” videos. She also showcases her styling talent to nearly a million followers with GRWM (get ready with me) videos, Y2K looks, and hauls.
Salih (@Salihsworld)
– Followers: 247.1K
– Likes: 3.4 million
Salih is another 2022 LGBTQ+ TikTok Trailblazer, gaining popularity with his lifestyle and beauty content, including brow transformations and skincare videos for #BeautyTok fans. He also shares home hacks and magic tricks. Beyond beauty tips, he opens up about his LGBTQ+ experiences, offering advice like how to come out.
Ava the Guide Dog (@Guidedogava)
– Followers: 186.4K
– Likes: 7.6 million
Ava is a guide dog who navigates the London Underground with her blind owner, Amy. Together, they explore the city’s best sights, from days at the Tate Modern and trips to the circus to exclusive TV interviews.
Top Trending Songs
Music fuels trends and brings people together on TikTok. In July, music inspired dance videos and daily life content. As the platform grows, all genres—from dancehall to electronic—are getting their moment, with users enjoying artists worldwide.
– Mura Masa — “Blessing me” feat. Pa Salieu & Skillibeng
This global dancehall-inspired hip-hop track was recently TikTok’s UK Summer Song of the Week. Artists like Stefflon Don and Ms Banks have shared their favorite dances to the song. It gained particular popularity in the Caribbean, especially in Skillibeng’s home country of Jamaica, where the dance trend began.
– Videos created: 157,000
– Drake — “Feel No Ways”
Creators are using the viral “Horace” filter to humorously depict everyday scenarios. Actress Shay Mitchell shared her go-to club dance moves, while others reminisced about childhood hacks, like convincing parents to let them go to sleepovers.
– Videos created: 220,500
– Doja Cat — “Vegas”
Doja Cat’s latest single samples Big Mama Thornton’s 1952 hit “Hound Dog” and was created for the soundtrack of Baz Luhrmann’s biopic Elvis (May 2022). The sound is now synonymous with getting ready and night-out content. Influencer Kylie Jenner used it for date nights, and creators have parodied Doja Cat’s signature dance move.
– Videos created: 327,300
– LF System — “Afraid to Feel”
This track from rising DJ duo LF System gained traction through festival content on TikTok and recently hit #1 on the UK singles chart. LF System engaged with the electronic music trend using #ElectronicMusic, sharing snippets and interacting with fans. Creators used the song to highlight favorite festival moments and funny scenarios.
– Videos created: 187,800
Trending Hashtags
– #FortniteDance: Users mimic a popular dance from the video game Fortnite, often humorously performing it as if earning in-game currency (VBucks).
– #ShesA10But / #HesA10But: A dating trend where users rate potential partners out of 10, humorously listing “icks” or deal-breakers that lower the score. People of all genders share funny reasons why someone might be more or less ideal.
– #MiniMe: Part of the “Mumtok” trend, parents share videos of their children doing funny things or simple daily tasks. With 1 billion views, this hashtag is growing rapidly as mothers of all ages connect on the platform.This July, TikTok users are embracing the #actingchallenge. Captions set a simple scene, like “smile without your eyes, then raise your eyebrows and stop smiling—that’s your model face,” and users give it their best shot, with varying degrees of success.
With September approaching, the TikTok community is already in #backtoschool mode, sharing tips, tricks, and hacks for the new school year. From relationship advice and style tips to lunch ideas, users are getting ready for fall. The hashtag has amassed 11 billion views.
### Fashion Hashtags
The fashion community on TikTok is focused on shopping this summer, with brand and seasonal hashtags trending in July.
The power of the #haul. Creators are showcasing their shopping finds, offering advice on colors, styles, and sizing. While many highlight large fast-fashion purchases, a growing number are promoting vintage hauls and rare finds, showcasing the potential of pre-loved fashion.
In a notable appearance among top trending hashtags, #Gucci has captured users’ attention this year, with a significant spike in July 2022. After dressing Harry Styles for much of his US and ongoing European tour, the brand is top of mind for Gen Z.
Time you got a watch? #Rolex is another top-trending brand this month, as creators share authentication tips or show off Rolex gifts for friends.
Seeking those #summeroutfits. Following a warm spring and European heatwave, TikTok creators are sharing summer outfit inspiration, from styling tips to brand recommendations.
Embarking on a #hairjourney. Knowledge of hair types and care is increasingly important to young beauty consumers. Creators are documenting their processes of growing, repairing, relaxing, or restyling their hair while sharing recommendations with others.
### June 2022 Creators
In June, TikTok’s fascination with royalcore boosted creators specializing in regal-themed content. Meanwhile, the community’s desire for education and inspiration has elevated creators with unique perspectives in fashion, food, and social justice.
@Queen_astraea
True to her bio, Astraea has been “keeping it lit since 1066,” sharing everything from crown unboxings to romantic reenactments. An expert in historic and regal style, her most popular videos feature her and friends in full regencycore attire, complete with crowns, gowns, and elaborate hair and makeup. As royalcore and regencycore surged, she reached over 80 million likes.
* Followers: 1.7 million
* Likes: 80.3 million
@Cafededuy
Creator, dressmaker, and cosplayer Duy Trong is obsessed with all things regal, often hosting royalcore and cottagecore picnics with friends. Other popular videos include his visit to the Orlando Museum of Art and Disneyland, where he fitted Cinderella’s stepsister with glass slippers he made.
* Followers: 46,600
* Likes: 2.8 million
@Djkrystallake
US-based DJ and creator Krystal Lake covers topics from lessons on white privilege to the meaning of consent. She also discusses why we celebrate Pride Month and Windrush Day, and highlights humanitarians as real-life superheroes, offering a clever and entertaining take on current issues. She is also a filmmaker, DJ, and radio host, serving as Ashnikko’s official DJ and hosting Far Out With Krystal Lake on Soho Radio.
* Followers: 531,600
* Likes: 9.5 million
@SeemaGetsBaked
Seema is a TikTok food creator on a mission. Alongside her flavorful, low-hassle recipes (like her Banh Mi-inspired sandwich), her Around The World content series highlights foods from different cultures and countries, with fan favorites including Nigeria and Serbia.
* Followers: 763,400
* Likes: 13.6 million
@TimDessaint
London-based Tim Dessaint is a men’s fashion and lifestyle content creator who aims to empower people to dress and live with more intention.In addition to collaborating with major brands like Everlane, ASOS, Mercedes-Benz, and Depop, he shares tips with the TikTok community on how to dress like celebrities, find the best high-street fashion deals, and pose confidently for those who are camera-shy.
Followers: 1.7 million
Likes: 15.1 million
### Micro Trends
While the pandemic sparked trends like cottagecore and kidcore, TikTok’s trend cycle never stops. In 2022, micro trends are emerging from historical events, pop culture, and sports, as users use fashion to express shared interests.
Barbiecore (#Barbie)
Barbie is having a major moment on TikTok. After paparazzi photos from the upcoming Barbie movie—featuring Margot Robbie and Ryan Gosling in matching fluorescent pink outfits—were released, Barbiecore surged on the platform. Beyond the film, collaborations like Balmain’s Barbie collection and Valentino’s all-pink AW22 lineup have boosted the trend. Users are styling Barbie-inspired looks and hot pink outfits, with the hashtag #Barbie now at 21.6 billion views.
Weird Girl Aesthetic
This trend celebrates exuberant, mismatched dressing and is one of TikTok’s fastest-growing micro-trends. Inspired by stars like Bella Hadid and Dua Lipa, who often mix accessories and clothing for an eclectic look, the hashtag #weirdgirl has 112.4 million views. Comedy videos discussing the “weird girl” concept are also popular, as users embrace individuality and uniqueness.
Royalcore
With new seasons of Bridgerton and The Crown, along with the Queen’s Platinum Jubilee, royal inspiration is everywhere in 2022. The hashtag #royalcore has 345 million views. Creators like @notaroyalexpert (211.9k followers) educate the community on royal history and fashion, decoding the symbolism behind outfits worn at events. Thanks to hashtags like #thecrown (1.2 billion views) and #dianatok (2.2 million views), royal fashion content is growing rapidly. Creators such as @70srose (1.4 million followers) offer tutorials on recreating Princess Diana’s hairstyles, while @cyrusferguson (63.4k followers) breaks down her iconic fashion, like the famous sheep sweater, which has become a cult item.
Clean Girl Aesthetic
Originally a fashion trend focused on simple, relaxed looks (think white tees, denim, and minimal accessories), #cleangirl has expanded into beauty TikTok. Creators now share tutorials for achieving a minimal “no-makeup” makeup look. The hashtag has nearly 350 million views.
Blokecore
Sports, especially football (soccer), is one of TikTok’s fastest-growing niches and is now influencing fashion. #Blokecore, an aesthetic centered on football jerseys, bootcut jeans, and scarves, has taken off. Unlike past football trends like the 1980s casuals, Blokecore is inclusive, embraced by people of all backgrounds and gender identities, aligning with events like the ongoing Women’s Euros tournament.
### Trending Fashion Hashtags
The TikTok fashion community continues to expand as creators explore streetwear, sneakers, runway looks, and new “core” trends.
Sneaker culture is thriving. The #sneakerhead hashtag reached 17.7 billion views in June, featuring popular videos on customization, sneaker hauls, and “Cop or drop” reviews where creators ask their audience for advice on new purchases.
Men’s fashion week generates buzz. During events like London Fashion Week,In June, the hashtag #runway gained 7.5 billion views, with Milan and Paris as key highlights. Beyond Autumn/Winter 2023 shows, content revisiting past runway moments—featuring celebrities, supermodels, and Paris Fashion Week—resonated strongly on TikTok. #Parisfashionweek reached 1.1 billion views, while #milanfashionweek garnered 153.6 million.
Streetwear also trended, hitting 9 billion total views in June. Popular videos covered customization, styling, and emerging brands, with creators reviewing labels, discussing new releases, and engaging their communities.
Blokecore, one of the latest “core” trends, draws inspiration from UK football fan culture, featuring football jerseys, trainers, and bootcut jeans. Moving beyond hyper-masculine stereotypes, the trend ranges from literal to satirical, reinterpreted by a new generation. It peaked in May and continued rising through June, with creators sharing inspiration and explainer videos.
TikTok is evolving into a space that inspires activity, creativity, and reflection on relationships and health, expanding beyond previously dominant topics like dance, music, or football.
Arts and culture are flourishing. #Booktok, with 38.1 billion views, has a growing community of book lovers sharing recommendations and reviving classics, involving everyone from booksellers to celebrities. Similarly, #artistsoftiktok has 27.1 billion views, with users showcasing art through timelapse videos of techniques like canvas painting or glass dip pen drawings.
Mental health is a priority for Gen Z. The hashtag #mentalhealth has 38.1 billion views, as the community shares stories, offers support, and raises awareness. Popular videos discuss lesser-known issues and provide education on recognizing depression or anxiety.
Sports content extends beyond football. #Golftiktok has 7.7 billion views, with golfers sharing techniques and experiences, sometimes showcasing unconventional outfits. Fishing is also rising: #fishtok has 10.7 billion views, featuring catches, techniques, and fish-based artwork.
Family-focused content is growing, especially among mothers sharing relatable experiences about childcare, pregnancy, and womanhood. This serves as a resource for new or younger mothers seeking advice tailored to their generation. #Momsoftiktok has an impressive 121.9 billion views, while #momtok adds another 17 billion.
Viral Songs
Kate Bush’s “Running Up That Hill (A Deal With God),” originally released in 1985, resurged after featuring in the latest season of Stranger Things. The track inspired 1.1 million video creations, topping charts in the UK and Australia and reaching the top 5 in the US. Creators used it to share predictions about the show, and actress Amybeth McNulty (Vickie) joined in.
Video creations: 1.1 million
Bck’s “Very Good Very Nice,” released via TikTok’s SoundOn platform, gained traction through football-related content, including skits, gaming, and screen recordings.Bck has also been sharing content on his page, thanking the community for streaming his music.
Kanye West — Flashing Lights
Kanye West has made his mark on TikTok thanks to a revival of his song “Flashing Lights,” which has inspired over 194,000 video creations. Creators use this sound as a soundtrack for life moments, from travels to personal challenges. In fashion TikTok, creators are using the audio to share details of their outfits with the community.
Video creations: 191,400
May 2022 Creators
TikTok creators are the driving force behind many of the platform’s viral moments across all categories. In May, fashion, comedy, beauty, and sports creators sparked conversations on Black culture, the LGBTQIA+ community, and cultural events like the Met Gala, the Champions League, and Pride. Here are five voices leading the charge:
@Tyreece in Heels is a UK-based comedy and fashion creator known for viral content, including his Met Gala POV, Disney-inspired looks, and zodiac-themed catwalks. Recognized as an LGBTQIA+ icon on TikTok, Tyreece brings a larger-than-life presence, often using popular songs and sounds to share his personal journey, style, and daily life.
Followers: 778,200
Likes: 29.6 million
@_ehiz, known as the “master of reactions,” is an LA-based actor and comedy creator famous for his down-to-earth duets and reaction videos. He offers a relatable perspective on TikTok trends, from food videos to the Oscars, and even duets with himself, leading to a surge in popularity this year.
Followers: 12.5 million
Likes: 568.7 million
@itsnisrin is a beauty creator whose flawless makeup and skincare tips have gained her thousands of followers. Whether sharing glowy makeup tutorials, facial steaming techniques, or collaborations with Charlotte Tilbury, she provides educational and fun content to inspire the TikTok community.
Followers: 452.1K
Likes: 25.6 million
@victor.kunda is a South London-based comedian and fashion creator known for his viral videos and deadpan style. He captivates the community with satirical content and shares glimpses of his daily life. His most-viewed videos include a comedy skit about doing things in slippers (5.4 million views) and his reaction to a dog without a nose (3.2 million views).
Followers: 530,400
Likes: 34.5 million
@cal_the_dragon_official is known as the best goalkeeper in TikTok football history. Callum started by posting videos of himself saving goals and now uses the duet feature to critique and advise others on improving their football skills. His brutally honest and supportive commentary has earned him over 55.9 million likes.
Followers: 1.5 million
Likes: 55.9 million
Fashion Hashtags
From viral fashion moments to macro trends, fashion hauls to sustainability, fashion commentary thrived on TikTok in May.
The #Metgala returned on the first Monday in May for the first time since the pandemic. With its star-studded attendees and extraordinary looks, the event inspired TikTok users to share their opinions on fashion and beauty. The hashtag reached 8.6 billion views, with popular videos rating Met Gala outfits, including commentary on host Blake Lively’s look. The Met Gala theme, #gildedglamour, also trended, reaching 210.9 million views.
TikTok users continue to seek #fashioninspo (inspiration) on the platform. The hashtag now has 5.5 billion views, with popular videos featuring outfit styling for specific occasions.TikTok content and fashion hacks, like how to style tops in multiple ways, remain popular.
Reflecting social media’s haul culture, #tryonhaul trended in May, reaching 3 billion total views. Popular videos often feature massive shopping hauls from fast-fashion brands like Shein and PrettyLittleThing, showing many Gen Z users buy fast fashion to showcase and style on social media.
Conversely, #sustainablefashion has 2.3 billion total views, indicating a segment of Gen Z wants to consume less. Popular content includes sustainable brand recommendations, upcycling tutorials, Depop hauls, eco-friendly hacks, and styling tips.
As seasons shift, the #summer hashtag has surpassed 64 billion views entering June, with popular videos covering summer outfit ideas, bucket lists, and travel tips.
Sports remain a major category on TikTok. The #championsleague hashtag for European football has accumulated 24 billion views. Traffic peaked in May ahead of the final between Liverpool and Real Madrid. After Real Madrid’s victory, fans shared game highlights and playful commentary.
Styling and “get ready” content continues to go viral. #Ootd (outfit of the day) videos, where users showcase their looks—sometimes with commentary—surpassed 52 billion views in May. Popular themes include ’90s-inspired fashion, weekly outfit roundups, styling hacks, and festival fashion tips.
Gen Z’s interest in luxury extends beyond fashion. #Cartok, focused on supercars, racing, and driving techniques, has over 18 billion views. Popular videos feature tours of cars like Rolls-Royces, customization projects, and interviews with supercar owners.
Niche communities thrive on TikTok. Users connect over shared interests in TV shows, movies, and music, like #starwarsday on May 4, which has 468 million views. Videos include Star Wars cosplay, reenactments, and lightsaber tricks.
Viral songs and dances continue to dominate TikTok and the charts each month. May saw a focus on dance and wellness, with tracks boosted by major celebrities and influencers like Dua Lipa and Lizzo.
Duke&Jones and Louis Theroux – ‘Jiggle Jiggle’
In February 2022, during an appearance on the YouTube series Chicken Shop Date, Louis Theroux performed a rap he originally created for a 2002 episode of Weird Weekends. Music duo Duke&Jones set the audio to a catchy beat, creating the TikTok phenomenon “Jiggle Jiggle.” The track and its dance went viral last month, inspiring 3.6 million videos—including posts from celebrities like Snoop Dogg and the cast of Riverdale.
Lizzo – About Damn Time
Lizzo released her single “About Damn Time” in mid-April. Soon after, TikTok creator Jaeden Gomez choreographed a dance to the song, which went viral on the platform. The track has been used in 1.7 million videos, and Lizzo promoted the dance in various settings. One video of her dancing in the Met Gala bathroom gained 30.8 million views, while a clip of Reese Witherspoon learning the dance from Lizzo has 4.4 million views and counting.
PinkPantheress – Where You Are (feat. Willow)
Gen Z artist PinkPantheress, who first gained attention on TikTok with “Just For Me,” is trending again with her new single “Where You Are,” featuring Willow (Smith). The track has been used in 71,500 videos so far, often as a soundtrack for day-in-the-life content. PinkPantheress and Willow posted studio videos with the song; Bella Hadid shared a day-in-the-life video with 7.2 million views, and Dua Lipa posted a yoga video featuring the track.8.2 million views.
April 2022
Creators
Fashion content on TikTok has seen a 72% rise in video views over the past year. This growth has fueled a vibrant community of creators who share their style through everything from outfit styling and commentary to design and visual effects. Here are five emerging fashion creators who stood out in April.
@linoya_friedman
A photographer and fashion creator based in the U.S., Linoya focuses on street style. Her popular “what people are wearing” videos capture spontaneous looks on the streets of cities like New York and LA. Her most-viewed video, “what people are wearing at Coachella,” has 5.6 million views.
Followers: 449,600 | Likes: 11.2 million
@evanhirschfashion
This young fashion designer has earned millions of likes for his transformative designs and humorous storytelling. His top videos include a leopard-print shift dress that turns into a gold ballgown (4.6 million views) and his recreations of CGI dresses from films like The Hunger Games and Cruella (11 million views).
Followers: 399,300 | Likes: 10 million
@priscillastyles
Known for her bold fashion commentary, Priscilla connects with a global audience, especially in Spanish-speaking TikTok communities. Based between New York and Mexico City, she shares sharp takes on fashion events like Dua Lipa’s Vogue cover and the Met Gala. One of her Met Gala videos reached 14.9 million views.
Followers: 647,300 | Likes: 36.1 million
@vivacious_honey
Style influencer Vanessa Chen is famous for her sleek transitions and creative effects, often cloning herself to show different outfits. Followers love her styling tips and “what if” scenarios, like what she’d wear to the Grammys (6 million views) or how to style the same outfit for day and night (52.9 million views).
Followers: 2.2 million | Likes: 33.9 million
@carlita_elizabeth
This U.S.-based creator catches attention with bold, colorful looks featuring petticoats and embellishments. Carlita isn’t afraid to challenge fashion norms—one of her popular videos discusses gender bias, showing that she enjoys masculine styles as much as feminine ones (926,000 views).
Followers: 117,700 | Likes: 3.1 million
Hashtags
A look at top trending TikTok hashtags from April 2022.
– Fitness content is on the rise. #gymtok has 51.2 billion total views globally, up 68% in the last three months.
– “Get ready with me” (#grwm) videos are more popular than ever, with creators sharing how they put together a look, style their hair, or apply makeup. The hashtag has 23.3 billion views.
– TikTok users seek fashion inspiration. #fashioninspo has 5.1 billion views.
– #ootd (outfit of the day) is booming, with 99% growth in video views over the last three months and 48 billion total views globally. On TikTok, this hashtag includes everything from educational styling videos to comedy.
– Satisfying #restock videos, where users showcase multiples of cosmetics or food items in organized displays, are a hit. The hashtag has 9 billion views.
Viral TikTok Moments and Formats
As TikTok evolves, users are exploring new ways to express themselves through creative video formats.
– April Fools’ Day brought a wave of prank videos to the platform. One video of two girlfriends pranking their boyfriends gained 35.9 million views.
– Instead of traditional tutorials, many users now share videos of themselves styling outfits or applying makeup while telling an unrelated story. This format was especially popular in April.Self-love is a prominent theme among Gen Z users on TikTok. In April, users celebrated themselves by miming to the lyrics of Nardo Wick’s song “Alright.” This sound was used in 554,000 videos, amassing 760 million views in April 2022 alone.
Burberry collaborated with the popular comedy account @SylvanianDrama to launch its Lola Bag. The video, featuring a miniature Lola Bag in an animated Sylvanian world, gained 5.6 million views, showcasing innovative ways luxury brands can build awareness on TikTok.
As seasons shift, nature and spring-themed content is surging on TikTok, with users exploring parks, forests, and wildlife.
Sounds and Songs
Understanding TikTok means understanding its sounds and songs. Most videos include music or voiceovers, and leveraging popular tracks is an effective way to engage audiences. The platform also revives older songs, propelling them back into the charts—like Fleetwood Mac’s “Dreams” in 2020 and Boney M’s “Rasputin,” both of which resurged decades after their release. Music trends move quickly on TikTok, where content is consumed rapidly. Here are the top three songs from April 1–17, 2022:
– “Love You So” by The King Khan & BBQ Show: This track from the lesser-known Canadian rock duo was used in 9 million videos, ranging from pet clips to celebrity gossip, accumulating 22 billion views.
– “Just A Cloud Away” by Pharrell: Featured in 2.5 million videos, this uplifting song from Despicable Me 2 appeared in outfit styling and comedy sketches, totaling 3.3 billion views.
– “First Class” by Jack Harlow: Used in 424,000 videos, this song samples Fergie’s “Glamorous” and inspired content from sing-alongs to luxury lifestyle clips, garnering 2 billion views.
February/March 2022
Audience
While TikTok began with dances and comedy voiceovers, its community and content are diversifying. Fashion content is booming, and the audience is highly engaged, according to TikTok and GWI data. Fashion Week content performed better in 2022 than in previous years, with interest peaking from January to March during the Autumn/Winter 2022 shows as brands, media, and creators streamed and reacted to events.
TikTok serves as an inspiration hub for young fashion enthusiasts and their networks. Per GWI, the platform’s fashion audience is 40% more likely to recommend new products to friends and family compared to the average internet user. This influence can drive sales: over half of TikTok users bought clothing in the past month, and 56% of fashion-interested users remain loyal to their favorite brands.
Creators
Fashion TikTok’s rising stars offer everything from aspirational luxury content to insightful commentary on the industry. During the Autumn/Winter 2022 season, creators at home generated more earned media value for runway shows than those attending events, as reported by influencer platform Lefty. These young creators excel at delivering reactive commentary and engaging post-show content. Here are some emerging names fashion brands should know:
– @Melissaswardrobe: Shares aspirational “day in the life” content showcasing her luxury lifestyle, from fashion and travel to food. Her videos feature items like Hermès Mini Kelly bags, Louis Vuitton cases, Byredo fragrances, caviar, and first-class flights. A tour of the Louis Vuitton London flagship is among her most popular videos.
– @guyfierisuperfan: A New York-based fashion writer and producer with insider industry knowledge, offering her audience timely takes on fashion trends and news.Fashion marketing, trends, and shows are popular topics for analysis and commentary on TikTok. One standout video is an analytical review of Robert Pattinson’s GQ cover shoot from March 2022.
@violetezedimora is a style influencer based in London, originally from Nigeria, known for her eclectic high-fashion looks. She seamlessly blends her family life with her fashion expertise. Her most-liked posts include a pregnancy styling video and a personal story about announcing her pregnancy to her husband.
@andreacheong_ shares her sustainable fashion expertise with the TikTok community, teaching followers how to shop more consciously through her “Mindful Monday Method.”
@curlyfrysfeed is a fashion creator who challenges traditional fashion boundaries, from gender norms to the definition of luxury. His successful videos feature creative styling—like putting together an outfit from bin bags—and encouraging everyone to wear pink or paint their nails.
@oldroseinbrooklyn is a New York-based fashion critic and trend forecaster, credited with popularizing microtrends such as “indie sleaze.” She recently left her full-time job to focus on her career as a creator. Her popular videos often debunk common fashion rules, like “don’t wear navy and black,” and explore their origins.
Hashtags
Styling and outfit content continues to thrive. The hashtag #fitcheck has 10 billion views, with users showcasing their outfits by gradually adding garments and accessories to build a complete look.
Niche brands and small businesses are trending among Gen Z. TikTok’s #supportsmallbiz hashtag has reached 5 billion views, reflecting Gen Z’s enthusiasm for supporting independent entrepreneurs in fashion and other industries.
TikTok users are also drawn behind the scenes of luxury experiences. The hashtag #firstclass, where users share glimpses of first-class flights and other luxuries, has 781.3 million views.
TikTok Content
Hedonistic shopping is on the rise, spanning fashion to food. In March, the hashtag #treatyourself reached 1.3 billion views as users encouraged each other to finally buy that coveted clothing item or accessory. Many Gen Z shoppers prefer a “buy less, buy better” approach to fashion.
The only brand trending in February and March was #Yeezy. Amid ongoing social media controversy, Kanye West’s streetwear and sneaker brand remained top of mind for TikTok users, with the hashtag accumulating 2.9 billion views. Since February, the artist has been banned from Instagram, released new music, and launched his first Yeezy Gap Engineered by Balenciaga collection, generating significant buzz.
Frequently Asked Questions
Frequently Asked Questions about the Vogue Business TikTok Trend Tracker
Beginner Definition Questions
1 What is the Vogue Business TikTok Trend Tracker
Its a free weekly newsletter and online resource from Vogue Business that analyzes and explains the biggest fashion and beauty trends emerging on TikTok It goes beyond viral videos to explain the why and whats next for brands and professionals
2 Is it just a list of trending sounds or hashtags
No its much more indepth While it highlights specific trends its core value is in providing analysis context and insights into consumer behavior brand strategies and the cultural shifts driving those trends
3 Who is this Trend Tracker for
Its designed for fashion and beauty industry professionalsincluding marketers brand strategists designers retailers and journalistswho need to understand the fastmoving digital landscape to make informed decisions
Benefits Value
4 Whats the main benefit of subscribing
It saves you time and provides expertlevel insight Instead of scrolling TikTok for hours you get a curated analytical digest that explains which trends have commercial legs whos driving them and what they mean for the industry
5 How can this help my brand or business
It helps you identify emerging opportunities for product development marketing campaigns and partnerships It can also help you avoid trend fatigue by focusing on movements with staying power and understanding the values behind them
6 Is the information actionable
Yes The analysis often includes direct implications for brands such as how to engage with a trend authentically which demographics are leading it and potential pitfalls to avoid
Common Problems Practicalities
7 TikTok moves so fast Isnt a weekly newsletter already out of date
While individual videos may fade the Trend Tracker focuses on broader trend patterns and cultural shifts that develop over weeks or months It identifies the sustained movements that matter more than oneoff viral moments
8 How do I use this without being cringe or inauthentic as a brand
This is a key focus of the Tracker It often dissects why certain brand attempts work or fail emphasizing the need for genuine community understanding and participation rather than just capitalizing on a sound or hashtag