You don’t need an excuse to visit the South of France. The idea of sipping cocktails at glamorous beach clubs along the French Riviera or discovering hidden cliffside retreats is tempting enough—but with so many charming coastal towns to explore, choosing where to stay can be tricky. Whether you’re drawn to the nostalgic allure of Saint-Tropez, the bustling markets of Nice and Antibes, or the rugged beauty of Marseille and Cassis, there’s no shortage of incredible hotels to consider.
### Vogue’s Guide to the Best Coastal Stays in the South of France
– Nice: Hôtel du Couvent
– Théoule-sur-Mer: Château de Théoule
– Saint-Tropez: Hôtel Lou Pinet
– La Croix-Valmer: Hôtel Lily of the Valley
– Marseille: Tuba Club
– Antibes: Hotel du Cap-Eden-Roc
– Saint-Raphaël: Les Roches Rouges
While the Côte d’Azur has long been known for its lavish five-star hotels, a new wave of stylish boutique stays is bringing back the creative, carefree spirit of the Riviera’s golden era in the 1960s and ’70s. From timeless luxury resorts to charming, affordable hideaways and restored mansions turned design hotels, here are the best coastal stays for your summer getaway.
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### Arev, Saint-Tropez
One of the most exciting new openings on the Riviera, Arev St. Tropez blends bold design with intimate hospitality. With just 35 rooms and suites, the hotel—designed by Spanish architect Luis Bustamante—embraces a nautical theme with navy, red, and white accents, evoking the retro glamour of Saint-Tropez.
At the heart of the property, a poolside bar sits amid fragrant gardens and cabanas, while a second family-friendly pool will debut in 2025. The revived Strand Restaurant and Champagne Lounge offer alfresco dining under olive trees, and the Place des Oliviers courtyard buzzes with activity—from sunrise yoga and pétanque matches to evening garden parties with live music.
Amenities: Restaurant, bar, spa, fitness center, pool
Bonus: Skip the car—the hotel offers complimentary e-Mehari buggy shuttles to town and Pampelonne Beach, plus free electric bikes for exploring.
Address: 8 Chem. des Vendanges, 83990 Saint-Tropez
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### The Carlton Cannes
A legendary icon of the French Riviera, The Carlton Cannes famously appeared in Hitchcock’s To Catch a Thief (1955) starring Grace Kelly. Originally opened in 1911, the hotel recently underwent a two-year renovation, preserving its Belle Époque grandeur while adding modern luxuries—including 37 new residences, a lush garden with 22,000 plants, and Cannes’ largest infinity pool.
The revamped Le C Club spa and fitness center features a boxing ring, gym, and yoga studios, while upgraded dining options now include… (text continues)Here’s a natural and fluent rewrite of your text while keeping the meaning intact:
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Rüya is the French Riviera’s first Anatolian restaurant, joining the Riviera Restaurant, Camélia Tea Lounge, and Bar°58, as well as the beach club restaurant on the iconic Boulevard de la Croisette.
Amenities: Two restaurants, tea lounge, bar, pool, spa, fitness center, beach club
Bonus Tip: For a sensory keepsake, ask about purchasing the Carlton Perfume—the hotel’s signature fragrance that fills its public spaces.
Address: 58 Bd de la Croisette Cs 40052, 06400 Cannes
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Les Roches Rouges, Saint-Raphaël
Nestled along one of the most stunning stretches of the French Riviera, Les Roches Rouges sits between the fiery red cliffs of the Estérel mountains and the endless blue of the Mediterranean. This quieter stretch of coastline, halfway between Cannes and St. Tropez, swaps glitz for natural beauty. The hotel blends seamlessly into the landscape, using natural materials and breathtaking views that make time stand still.
Guests can relax by two outdoor pools—one a heated classic, the other a saltwater pool carved into the rocks—or enjoy Mediterranean cuisine at the hotel’s two restaurants, Récif and the newly renamed Estelo (formerly La Plage), along with the new bar, La Chicoula (previously La Cabane). Wellness takes center stage with a spa, a sunlit terrace for yoga and pilates, and a new gym with Technogym equipment. Beyond lounging, activities include paddleboarding, kayaking, pétanque, and open-air cinema. This season, the hotel has expanded with a renovated neighboring building, adding 25 new rooms—each featuring an outdoor patio with sea views.
Amenities: Two pools, two restaurants, bar, pet-friendly, spa, gym
Bonus Tip: Book a private sailing excursion to explore the Esterel coastline, including Belle Epoque villas at Corniche d’Or, hidden coves, underwater caves, and snorkeling spots.
Address: 90 Bd de la 36ème division du Texas, 83530 Saint-Raphaël
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Le Provençal
A historic, family-run hotel since 1951, Le Provençal sits on the scenic Giens peninsula with panoramic views of Hyères. This summer, the iconic hotel debuts a fresh look with redesigned interiors by Rodolphe Parente, reopening in early August.
Across its 41 rooms—all with stunning village views—and its two restaurants, rooftop, and new bar, cheerful hues like lemon yellow, almond green, and candy pink set the mood. The walls showcase works by Provence’s emerging artists, such as Matthieu Coss and Maximilien Pellet. Just steps away on the seafront, Parc du Provençal houses two more restaurants (also updated by Parente), a tennis court, and the iconic seawater pool built into the rock.
Amenities: Pool, restaurants, bars
Bonus Tip: Return in October to stay in one of 23 new apartments at Parc du Provençal (also redesigned by Parente) and enjoy the upcoming spa.
Address: 113 Place Saint Pierre, 83400 Giens, Hyères, France
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Hôtel du Couvent, Nice
Set to open in June 2024 after a decade-long renovation, this 88-room hotel is housed in three former convent buildings in the heart of Nice, lovingly restored four centuries later.
The fragrant garden spans 2.5 acres, filled with olive, lemon, and apricot trees. Below, a thermal bath circuit—inspired by Nice’s Roman baths in Cimiez—invites guests to immerse in three successive baths (temperate, hot, and cold) before exploring bustling Nice. Later, unwind with a drink by the…
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### Hotel La Pérouse, Nice
First opened in 1936 and recently renovated, La Pérouse sits on a limestone cliff overlooking the French Riviera. With just 53 rooms, the hotel has a boutique charm, yet its views are breathtaking. Inspired by seaside villas, the light-filled rooms create a serene atmosphere, drawing attention to the panoramic windows and terraces. Some suites even include a jacuzzi and sun loungers. Downstairs, Le Patio, the hotel restaurant, is ideal for an afternoon drink or sunset dinner. Nestled under century-old lemon trees, the space has a romantic, whimsical vibe, where Chef Damien Andrews serves French classics like fresh redfish or tomato-glazed octopus.
Amenities: Restaurant, bar, pool, sauna, valet parking
Insider Tip: You can’t get closer to the Baie des Anges—the views here are unmatched. Stay for the beautifully decorated rooms and excellent dining. Nearby, check out Nice Pam Hotel, a more modern option with pastel tones, perfect for a late-afternoon cocktail.
Address: 11 Quai Rauba Capeu, 06300 Nice, France
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### Château de Théoule, Théoule-sur-Mer
Once a soap factory turned private mansion, this historic château is now a 44-room boutique hotel with a private beach, two bars, a spa, and two restaurants. The property retains its original woodwork and Art Deco charm, blended with modern comforts. Every corner offers stunning views of the Bay of Cannes and the rugged red Massif de l’Estérel mountains, making it a paradise for hikers—trails and hidden coves are just steps away.
Amenities: Restaurants, bars, private beach, spa
Insider Tip: Skip the harbor—the hotel has its own boat slip for easy sea access.
Address: 55 Av. de Lérins, 06590 Théoule-sur-Mer
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### Hotel du Cap-Eden-Roc, Antibes
A beacon of Riviera luxury since 1870, this hotel inspired F. Scott Fitzgerald’s Tender Is the Night. He described it as a “large, proud, rose-colored hotel,” a reputation it still holds today. The glamorous past lingers—like the restaurant menus designed by Picasso in 1955.
Amenities: Restaurants, bars, pool, spa, fitness center, beauty salon, kids’ club, sea access
Insider Tip: Book a treatment at the new Dior Spa Eden-Roc, opened last season.
Address: 167-165 Bd J. F. Kennedy, 06160 Antibes
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### Pan Deï Palais, Saint-Tropez
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### Pan Deï Palais, Saint-Tropez
Nestled in the heart of Saint-Tropez, Pan Deï Palais was originally built in 1835 by General Jean-François Allard as a gift for his beloved, the Indian princess Bannu Pan Deï. It later became their family home, where they raised their five children. Today, this 12-room luxury boutique hotel retains its romantic charm and welcoming atmosphere. Like all Airelles properties, the rooms are elegantly understated, each with direct access to a stunning blue-tiled mosaic pool set in a fragrant garden shaded by palm and olive trees. Guests can explore the area in Mini-Moke jeeps or the hotel’s signature Rolls-Royce, which offers transfers to the private beach, Jardin Tropézina, located on the famous Pampelonne Beach.
Amenities: Restaurant, bar, pool, private beach, beach shuttle, spa, fitness center, kids’ club
Insider Tip: Ask the chef to prepare a picnic for you to enjoy in the gardens.
Address: 52 Rue Gambetta, 83990 Saint-Tropez
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### Cap d’Antibes Beach Hotel, Antibes
Opened last summer between Cannes and Nice, the 35-room Cap d’Antibes Beach Hotel has quickly become Antibes’ hottest new stay. Its playful vibe shines through with bubblegum-pink sun loungers at its private beach club and retro Palm Springs-inspired interiors that have been popping up on Instagram. Guests can dine at Baba, the lively beachside restaurant, or sip cocktails at the Rotunda bar, perched on a balcony with sea views. For a special treat, the hotel is also home to Les Pêcheurs, a Michelin-starred seafood restaurant led by Nice-born chef Nicolas Rondelli. While there’s no full spa, two wellness cabanas offer facials and massages on request, and yoga classes are held in the private garden or on the rooftop terrace.
Amenities: Restaurant, bar, pool, treatment cabanas, private beach, rooftop terrace
Insider Tip: Two paddle boats are available for guests to use freely at the beach.
Address: 10 Bd Maréchal Juin, 06160 Antibes
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### Hôtel Amour Nice, Nice
Fans of Paris’ beloved Amour Hotels—Hôtel Amour and Grand Amour—will find the same relaxed vibe at this seaside outpost in Nice. The newest addition to the cult-favorite brand offers a refreshing contrast to the Riviera’s often-pretentious reputation. The hotel’s 38 rooms feature signature touches like well-stocked bookshelves and eclectic artwork, creating a cozy atmosphere. Guests can dine at the shaded patio restaurant (a favorite among locals) or unwind at the rooftop pool with panoramic views. Just five minutes away, the hotel’s beach club is open year-round.
Amenities: Restaurant, bar, rooftop pool, beach club
Insider Tip: The hotel is less than a block from the train station, putting nearly everything in town within easy walking distance.
Address: 3 Av. des Fleurs, 06000 Nice
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### Château de la Messardière, Saint-Tropez
Set in a 19th-century hillside château, Château de la Messardière boasts breathtaking views of Saint-Tropez Bay, Ramatuelle’s vineyards, and the glamorous Pampelonne beaches. Active guests can enjoy tennis, pétanque, Pilates, yoga, or even boxing sessions with a champion. For relaxation, the luxurious Valmont spa and two pools provide the perfect retreat. While there are plenty of dining options on-site, the hotel also offers a free shuttle to its private beach, or guests can explore the area on electric bikes or in a Mini-Moke.
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Airelles Château de la Messardière, Saint-Tropez
Amenities: Restaurants, bars, pools, spa, private beach, hair salon, tennis court
Insider Tip: While parents relax, kids can have fun at Airelles Summer Camp—a luxury resort just for them, where they’re free to come and go as they please.
Address: 2 Rte de Tahiti, 83990 Saint-Tropez
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Tuba Club, Marseille
Perched on a rocky cliff in Les Goudes, a Marseille neighborhood famous for its fishing port, Tuba Club occupies a century-old building that once housed a diving school in the 1980s—frequented by legendary French diver Jacques Mayol and his friends. Today, this small cliffside hotel is Marseille’s trendiest spot, with five uniquely designed rooms inspired by traditional French fishing cabins, a restaurant, and terraces scattered across the property. This summer, Tuba is adding a new rooftop terrace above the rocks and its restaurant, Bikini’s, featuring a bar made from a repurposed boat hull—crafted by Ateliers Laissez Passer, known for upcycling materials from Marseille’s port.
Amenities: Restaurant, bar, sea access
Insider Tip: For exploring the nearby calanques, grab a Tuba picnic basket with wine, anchovy dip, a pan bagnat sandwich, snacks, and a bright snorkel.
Address: 2 Bd Alexandre Delabre, 13008 Marseille
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Hôtel Les Roches Blanches, Cassis
Cassis, a charming port town near Marseille, is a local favorite for its pebble beaches, lively cafés, and picturesque old town. Set on limestone cliffs overlooking the wild calanques, the historic Hôtel Les Roches Blanches occupies a grand mansion with a pool deck and solarium leading straight to the sea. Its glamorous Art Deco past (it opened in the 1920s, hosting guests like Winston Churchill and Edith Piaf) influences its architecture, while a 2018 renovation ensures modern luxury.
Amenities: Restaurants, bars, pool deck, sea access, spa, fitness center
Insider Tip: Ask the concierge for the free buggy service to shuttle you to and from the old town.
Address: 9 Av. des Calanques, 13260 Cassis
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Grand-Hôtel du Cap-Ferrat, Cap-Ferrat
Arriving at the iconic Club Dauphin pool feels like stepping into a Slim Aarons photograph. Despite years of renovations under different owners, the hotel has kept its timeless Côte d’Azur charm—especially since Four Seasons took over in 2015, bringing impeccable service. While there’s no direct beach access, guests can take stairs, pathways, or a private glass funicular down to nearby Paloma Beach.
Amenities: Restaurants, bars, pool, spa, fitness center
Insider Tip: For extra privacy and butler service, book one of the newly renovated historic villas—Villa Beauchamp or Villa Clair-Soleil—designed by acclaimed architect Sybille de Margerie.
Address: 71 Bd du Général de Gaulle, 06230 Saint-Jean-Cap-Ferrat
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Hôtel Lou Pinet, Saint-Tropez
Hôtel Lou Pinet is the passion project of the family behind Crillon le Brave and Le Coucou Méribel—and it shows. With deep roots in Saint-Tropez, this five-star boutique hotel feels like a home away from home. Just 34 rooms surround fragrant gardens…
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Rant Garden’s Swimming Pool and Beefbar Restaurant
With its inviting swimming pool and beloved Beefbar restaurant, guests might find it hard to leave the hotel at all. While there’s no private beach club, those who prefer the seaside can take advantage of the free daily shuttle service to Place des Lices and Tahiti beaches, running from 8:30 AM to 12:00 PM.
Amenities: Valet parking, spa, fitness center, restaurant, bars, pool, beach shuttle, pétanque court.
Insider Tip: This family-friendly (yet chic) hotel welcomes little ones with stuffed animals and Jacadi toiletries. Bathtubs and changing mats are available upon request.
Address: 70 Chem. du Pinet, 83990 Saint-Tropez
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Hôtel Lily of the Valley, La Croix-Valmer
Designed by Philippe Starck, this hotel is a wellness haven on the French Riviera. Combining luxury and health, its personalized wellness program—created by nutritionist Dr. Jacques Fricker—includes tailored nutrition plans, yoga, exercise routines, and treatments like cryotherapy and Indiba. Guests can enjoy fitness studios, a semi-Olympic pool, and a spa with saunas, steam rooms, and a snow shower. For relaxation, the private beach offers sunloungers for soaking up the sun.
Amenities: Restaurants, bars, spa, pool, beach club, private parking.
Insider Tip: Open year-round, so you can start your wellness journey anytime.
Address: Colline Saint Michel, Boulevard Abel Faivre, Quartier de Gigaro, 83420 La Croix-Valmer
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Hôtel La Ponche, Saint-Tropez
After parking nearby, a vintage Piaggio will whisk you to this charming hotel overlooking the iconic La Ponche cove—famous as the backdrop in Brigitte Bardot’s And God Created Woman. The hotel blends quiet luxury with Provençal charm, featuring 21 rooms and three apartments designed by Fabrizio Casiraghi. Enjoy the piano bar, seaside terrace restaurant, or a motorboat rental with a chef-prepared picnic for a day at sea.
Amenities: Restaurant, bar, beach access, private parking, valet service.
Insider Tip: Pets are welcome for €25/day.
Address: 5 Rue des Remparts, 83990 Saint-Tropez
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La Réserve Ramatuelle, Ramatuelle
Often overshadowed by Saint-Tropez, Ramatuelle is a quieter gem with medieval charm and pristine beaches. La Réserve Ramatuelle is a modern five-star retreat offering suites and villas nestled in the hillside with stunning bay views. Dining options and a serene spa add to the experience. By summer 2025, the Spa Nescens will expand to include a fitness studio with Reformer Pilates and a contrast therapy area featuring an infrared sauna and ice bath. Though secluded, the hotel’s three-wheeler shuttle can quickly take you to the livelier La Réserve à la Plage.
Amenities: Restaurants, spa, pool, private parking.
Insider Tip: Perfect for those seeking tranquility near Saint-Tropez.
Address: La Réserve Ramatuelle, Ramatuelle
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Let me know if you’d like any further refinements!Perfectly located on Pampelonne Beach.
Amenities: Restaurants, bars, pool, spa, fitness center, and a private beach club.
Insider Tip: Don’t miss the VIP rosé tastings at Château La Mascaronne, the hotel’s sister property, just an hour inland from La Réserve.
Address: 736 Chem. des Crêtes, 83350 Ramatuelle
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