People have different opinions on the best time of the year, but for fans of Merit Beauty, the brand’s annual Black Friday Sale is a strong contender. This year, from November 24 to December 1, everything on the site will be 20% off. As a special treat for Vogue readers, you can start shopping even earlier—just use the code EAVOGUE at MeritBeauty.com beginning November 22 at 8 a.m. ET to get an extra 48 hours of access.
SHOP THE MERIT SALE
Vogue’s Top Picks for the Merit Black Friday Sale:
– Best Tinted SPF: Merit Beauty The Uniform Tinted Mineral Sunscreen – $38 now $30 (21% off)
– Best Face Wash: Merit Beauty Great Skin Double Cleanse – $32 now $26 (19% off)
– Best Makeup Set: Merit Beauty Five Minute Morning – $206 now $141 (32% off)
Wondering how to make the most of those bonus hours and fill your cart? Remember, the 20% discount is just the beginning. Selected Solo Shadow and Signature Lip shades will be an extra 30% off, and some sets like the Full Collection and Five Minute Morning will have an additional 20% off.
Plus, while supplies last, every order comes with a free gift: limited-edition blotting papers in a chic Merit case. This sale is your chance to embrace Merit’s clean, minimalist, and naturally flushed look while saving money. It’s a win for you, your gift list, and your skin, thanks to the brand’s nourishing ingredients. Use Vogue’s guide to plan your shopping for Black Friday and Cyber Monday.
Merit Signature Lip Liner – $24 now $19 (21% off)
Why We Love It: Merit’s new Signature Lip Liner is part of the trend toward “no-liner lip liner,” designed to subtly enhance lips without being obvious. It has a creamy texture that glides on easily and a thin, crayon-like tip for precise application. It’s buildable, from sheer for a natural look to more coverage for a bolder effect.
Key Ingredients: Jojoba seed oil
Shades: 8
How to Use: Apply along the lip line to define or all over for a sheer color. Layer for more intensity and wear alone or with lipstick or gloss.
Merit The Uniform Tinted Mineral Sunscreen SPF 45 – $38 now $30 (21% off)
Why We Love It: After years of development, this sunscreen offers physical protection with a formula that feels like a chemical sunscreen—not oily, thick, or leaving a white cast. It has a velvety, blurred finish thanks to special pigment technology. Just two pumps can cover breakouts and dark spots without settling into fine lines.
Key Ingredients: 100% zinc oxide, plant-derived emollient, plant-based mineral SPF booster
Shades: 15
SPF Level: 45
Merit Five-Minute Morning – $206 now $141 (32% off)
Why We Love It: Perfect for busy mornings, this set helps you achieve a flawless makeup look in just five minutes. It includes essential products for a quick, everyday beauty routine.While your coffee brews, you can define your eyes with a volumizing brow gel and lengthening mascara, add a glossy tint to your lips, and give your cheeks a healthy, sun-kissed glow—as if you’ve just returned from a relaxing walk in the sunshine. (Monday morning chaos? Not for you.)
What’s Included:
This seven-piece set features Merit’s core collection: The Minimalist, Flush Balm, Shade Slick, Brush No. 1, Day Glow highlighter, Clean Lash Mascara, and Brow 1980 pomade.
How to Use:
Create a quick makeup routine by covering imperfections with The Minimalist, then brighten your complexion with Flush Balm and a hint of Day Glow. Define your eyes with mascara and brow gel, and you’re ready for a beautiful day.
Fun fact: I tested the set by timing myself for five minutes while applying each product. I also added a spritz of Retrospect and set everything with my favorite setting spray, finishing with 20 seconds to spare.
Merit The Minimalist
Price: $38 $30 (21% off)
Why We Love It:
The Minimalist is a lightweight multitasker that works as a concealer, foundation, or contour. Enriched with sea daffodil extract to even skin tone and fatty acids for moisture, it also falls into the makeup-as-skincare category. With Merit’s signature lightweight feel, this cream-to-powder formula comes in 20 shades and offers a second-skin finish. Application is effortless. As Vogue contributor Katie Becker noted, “The small rounded bullet is about the size and shape of a finger, allowing you to draw on coverage like you’re using a skin-perfecting stylus.”
Key Ingredients: Sea daffodil extract, fatty acids
How to Use:
Apply it in three ways: as a spot concealer by dabbing on blemishes and blending with a finger or brush; for all-over coverage; or for contouring by choosing a shade three times darker than your skin tone and swiping it along cheeks, jawline, forehead, and chin. Vogue contributing editor Celia Ellenberg praised it at its 2021 launch: “This changed the game for me. The shade matching is spot on, and the natural coverage from this nourishing stick really sold me.”
Merit Flush Balm
Price: $30 $24 (20% off)
Why We Love It:
Berry-stained beauty is trending on TikTok, and Merit’s creamy cheek color—a cult favorite—helps achieve that just-picked-berries glow. Available in nine shades from soft-peach Beverly Hills to sheer-red Rouge, it glides on directly from the stick for a sheer, lit-from-within finish. The buildable formula lets you adjust the color intensity. For the viral “strawberry girl” look, follow Vogue’s recipe below.
Key Ingredients: Vitamin E, microfine pigment powders
How to Use:
For a strawberry-glazed look inspired by Hailey Bieber, start with a tinted moisturizer or dewy foundation (The Minimalist works well). Then, sweep Flush Balm over the apples of your cheeks and the bridge of your nose—where the sun naturally hits. Blend with a finger, brush, or sponge for a summery, radiant flush that brightens winter skin.
Merit Great Skin Instant Glow Serum
Price: $38 $30 (21% off)
Why We Love It:
Merit’s first skincare product debuted at New York Fashion Week in 2022. Altuzarra models were the first to experience its glass-skin effects, thanks to a blend of four types of hyaluronic acid, niacinamide, and skin-tightening cacaO seed extract and Japanese goldthread root. Since its launch, this serum has become a regular part of Stewart’s pre-makeup routine. “We wanted something that made your skin look instantly plump, awake, well-rested, and hydrated,” Aila Morin, Merit’s chief marketing officer, told Vogue. “That was the inspiration for the formula.”
Key Ingredients: Hyaluronic acid, niacinamide, cacao-seed extract
How to Use: Morin explained that the serum was created as a base for the Minimalist, the brand’s popular foundation and concealer. “We all know that makeup applies better on a good base, right?” she said. “Hydrated, healthy, glowing skin makes makeup application much easier.” Apply the serum and let it absorb before using the Minimalist or any other coverage for a smooth, effortless finish.
Merit Great Skin Priming Moisturizer
Why We Love It: Merit’s new moisturizer also preps the skin for makeup, creating a smooth, silky surface. It contains peptides, spermidine, and barrier polysaccharides to strengthen the skin barrier, along with nourishing oat extract, squalene, and jojoba oil for hydration. Murden became an instant fan, saying, “I’ve been using this because the texture and finish are amazing. The rich cream absorbs quickly, giving a soft glow without being too shiny. Merit calls it a ‘cashmere’ finish, and I totally agree.”
Key Ingredients: Peptides, spermidine, barrier polysaccharides, oat extract, glycerin, jojoba butter, squalene
How to Use: While it works as a makeup primer, it can also be used alone to combat winter dryness. Murden noted, “It leaves the skin radiant, bouncy, and smooth.”
Merit Retrospect L’Extrait de Parfum
Why We Love It: Merit’s first fragrance is a warm, musky floral that feels like a second skin, reminiscent of a stylish vintage dress. When first sprayed, it evokes images of a hotel powder room with elegant women like Grace Kelly touching up their makeup. With notes of pear, aldehydes, jasmine, rose, vanilla, and musk, it comes in a smoky gray bottle with a gold top, inspired by modern jewelry, making it a beautiful vanity piece.
Notes: Bergamot, ambrette, pear, aldehydes, jasmine, rose, orris, rosemary, violet, vanilla, musk, moss
How to Use: Spray it on in the morning and enjoy how the scent changes throughout the day. Perfumer Fanny Bal told Vogue, “It starts soft and fresh, perfect for mornings. By midday, it becomes more floral and traditional. In the evening, it turns sexy with hints of moss, musk, vanilla, and wood.”
Merit Signature Lip Lightweight Lipstick
Why We Love It: These lipsticks live up to their name, offering a lightweight feel and a subtle tint that makes any color easy to wear. Vogue’s Irene Kim shared, “I rarely wear red lipstick, but when I do, it’s Merit’s Tiger shade. It’s such a gentle red that I don’t worry about applying it perfectly, and I always get compliments.” Enriched with squalane, sunflower oil, and papain enzyme, it moisturizes, soothes, and minimizes the look of fine lines. Available in 17 shades with both matte and satin finishes.Lipstick Finishes
Key Ingredients: Squalane, sunflower oil, papain enzyme, vitamin C
How to Use: Merit calls its makeup “impossible to mess up,” and this lightweight lipstick is no exception. Apply it straight from the tube, and blend it easily with a brush or your finger. It’s buildable too: one coat gives a sheer tint, while more layers deepen the color.
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Merit Bronze Balm Sheer Sculpting Bronzer
Merit Beauty
Bronze Balm Sheer Sculpting Bronzer
$30 $24 (20% off)
MERIT BEAUTY
Why We Love It: Merit calls this sheer, buildable balm “the easiest bronzer ever,” and I agree. With fair skin and a preference for berry tones over a sun-kissed look, I rarely use bronzer. But Merit’s light formula lets me contour without worrying about it looking too harsh. It glides on smoothly, leaving a soft, luminous glow. (I picked Quince, described as “bone-dune.”) It blends effortlessly for a candlelit radiance and contains fatty acids to moisturize skin.
Key Ingredients: Microfine pigments, fatty acids
How to Use: For a natural warmth, use the wide side of the dome-shaped stick on areas where the sun hits, like temples, cheekbones, and the bridge of the nose. For more definition, use the narrow side to apply precisely along the hairline, jawline, and cheekbones. Blend with a finger or brush—Merit recommends its tapered Blending Brush No. 1 for all complexion products.
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Merit Solo Shadow
Vogue’s Kiana Murden tests the Merit Solo Shadow.
Merit Beauty
Solo Shadow
$24 $19 (21% off)
MERIT BEAUTY
Why We Love It: Vogue editors praise Merit’s single shadows as the solution to shimmery shades and palette overload. These cream-to-powder shadows come in eight matte colors: four neutrals and four bold shades. (Stewart’s favorite is “Vachetta,” a warm beige neutral.) Inspired by ’90s and early 2000s trends, the statement colors include olive-green “Viper” and classic navy “Midnight.” The talc-free formula resists creasing and soothes the eye area with peptides and extracts of chamomile, calendula, and magnolia bark.
Key Ingredients: Chamomile extracts, calendula extracts, magnolia bark extract, peptides
How to Use: While you can mix shades, each Solo Shadow works alone for a simple look. One coat gives a sheer wash of color; add more layers with a finger or brush for intensity. (Merit’s Brush No. 2 has dual ends for both sheer and precise application.) Celebrity makeup artist Omayma Ramzy shared her technique with Vogue: start with a subtle matte look for daytime, then build layers for a smokier evening effect.
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Merit Great Skin Double Cleanse
Merit Beauty
Great Skin Double Cleanse
$32 $26 (19% off)
MERIT BEAUTY
Why We Love It: Merit’s first cleanser, launched earlier this year, hydrates, brightens, and effectively removes stubborn makeup and sunscreen. This bi-phase formula is a favorite among Vogue editors and ranks highly on our best face washes list. Beauty shopping editor Kiana Murden said, “Merit’s new formula is shockingly good. It lathers from a light foam to a milky serum that cleanses impurities and leaves my skin baby soft.”
Key Ingredients: Jojoba esters, oat amino acids, caramel, tocopherol, bacillus ferment
How to Use: Shake the bottle to mix the two phases, then massage two to four pumps onto damp skin.Apply the cleanser to wet skin and massage for at least 30 seconds. Rinse with warm water and gently pat your skin dry.
Merit Shade Slick Tinted Lip Oil
Merit Beauty
$24 $19 (21% off)
MERIT BEAUTY
Why We Love It: This lip oil softens, conditions, and adds just the right amount of tint for a natural lip color. Available in 12 glossy shades, the Classic range includes everything from the clear “Bel Air” to the vibrant orange-red “Cara Cara,” while the “Gelées” offer sheer pink, red, and brown tones. The colors adapt to your lips’ natural pH, giving a unique look for each wearer—like a glossy mood ring. For example, the Sangria shade appears as a sheer plum on me, perfect for a festive touch this season. Enriched with shea butter, jojoba oil, and fatty acids, it moisturizes and protects your lips.
Key Ingredients: Rosehip oil, omega-3, -6, and -9 fatty acids, shea butter, grapeseed oil, jojoba oil
How to Use: The tube includes a doe-foot applicator for precise application. Use the pointed tip to outline your lips, then fill them in with the wider side. Finish by blotting with a finger.
Merit The Full Collection
Merit Beauty
$406 $342 (16% off)
MERIT BEAUTY
Why We Love It: Ideal for Merit enthusiasts or anyone seeking an effortless makeup routine, this gift set offers a complete range for a radiant, natural look. It includes every Merit product, from the Great Skin serum and moisturizer to the Minimalist, Flush Balm, Bronze Balm, and Signature lipstick, plus both brand brushes and a bottle of Retrospect perfume.
What’s Included: 14 items in total, covering skincare, makeup, fragrance, and brushes.
How to Use: Combine the products for a flawless base, a full face of minimalist or glam makeup, and a spritz of fragrance. You can also use them separately—focus on skincare one day, experiment with lip colors the next, and achieve a natural bronze glow later. The set comes with Merit’s No. 1 brush for blending complexion products and No. 2 brush for easy eyeshadow application.
Frequently Asked Questions
Of course Here is a list of helpful and clear FAQs about the top Black Friday deals
General Black Friday FAQs
Q What exactly is Black Friday
A Its the day after the US Thanksgiving holiday known for having the biggest sales of the year with major discounts across retail stores and online
Q When is Black Friday this year
A This year Black Friday falls on November 29 2024
Q Do the deals only last for one day
A Not anymore Many Black Friday sales now start in early November and run through Cyber Monday The very best prices are often still found on the day itself
Q Is it better to shop online or in stores
A It depends on your preference Online is convenient and avoids crowds but instore can have exclusive doorbuster deals on limited quantities For the best experience we recommend researching and shopping online
Questions About Finding Evaluating Deals
Q How can I find the best Black Friday deals ahead of time
A Start by browsing retailer websites and signing up for their newsletters Follow tech and dealfocused websites which often publish leaked ads weeks in advance
Q How do I know if a deal is actually good or just a marketing trick
A This is a great question Use price tracking tools to check the items price history If its at or near its lowest price ever its likely a genuine deal
Q What are some common too good to be true deals I should avoid
A Be wary of unknown brands selling ultracheap 4K TVs laptops and headphones These are often made with inferior components Stick with reputable brands you recognize for bigticket items
Q Whats the difference between an Early Black Friday Deal and the real thing
A Early deals are often genuine and can be fantastic allowing you to avoid the lastminute rush However a specific products price might drop slightly lower on the actual Black Friday day though inventory may also sell out
Top Deal Category FAQs
Q Are TVs really a good deal on Black Friday
A Yes TVs are one of the best categories for deals Look