Saint Laurent has appointed its first deputy CEO, parent company Kering announced on Thursday. Anouck Duranteau-Loeper, who was most recently CEO of Isabel Marant, will join the brand on July 1 and report to Saint Laurent CEO Cédric Charbit.

“Anouck’s exceptional leadership, product expertise, and deep understanding of luxury brands make her uniquely suited to help shape Saint Laurent’s next phase of growth,” Charbit said in a statement shared with Vogue Business.

The creation of this deputy role reflects the brand’s ongoing evolution under Charbit, who has led the Parisian house since 2024. Working closely with creative director Anthony Vaccarello, Duranteau-Loeper will oversee product for the brand. This includes all product operations—from managing the studios to collection development and merchandising—with the goal of improving the product range and boosting global demand for Saint Laurent.

Charbit added: “As we continue to strengthen the house and invest in long-term value creation, [Duranteau-Loeper’s] experience and vision will be key to further elevating our product strategy and execution worldwide.”

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Although Kering no longer reports earnings for individual brands, it noted that Saint Laurent saw year-on-year growth in Q1 2026. Moving to a brand of this size is a step up for Duranteau-Loeper, who spent nearly 10 years leading Isabel Marant alongside its founder. (Catherine Jacquet was named Isabel Marant CEO in May.)

At Isabel Marant, she led a strategic growth plan that included expanding the accessories business, relaunching menswear, repositioning the Marant Étoile diffusion line, and expanding physical stores in key markets. In 2021, she was elected president of the Chambre Syndicale de la Mode Féminine, France’s governing body for women’s fashion.

Frequently Asked Questions
Here is a list of frequently asked questions about Saint Laurent appointing Anouck DuranteauLoeper as its new Deputy CEO

BeginnerLevel Questions

1 Who is the new Deputy CEO of Saint Laurent
Anouck DuranteauLoeper

2 What is a Deputy CEO
A Deputy CEO is the secondincommand to the Chief Executive Officer They help manage the companys daily operations and strategy

3 Is this a big deal for Saint Laurent
Yes Its a major leadership change that signals the brand is preparing for its next phase of growth

4 When did she start this new role
The appointment was announced in early 2024 and she officially stepped into the role shortly after

5 Does this mean the CEO is leaving
No The current CEO Francesca Bellettini remains in charge Anouck will work closely with her

IntermediateLevel Questions

6 What did Anouck DuranteauLoeper do before this job
She was the Chief Strategy Officer at Kering where she handled mergers acquisitions and corporate strategy

7 Why did Saint Laurent choose her
She has deep experience in luxury brand strategy and knows the Kering group well Her background in finance and operations makes her a strong fit for scaling the business

8 What will she be responsible for as Deputy CEO
She will oversee daytoday operations business development and execution of the brands longterm strategy reporting directly to the CEO

9 Does this change anything for customers
Not directly You wont see a change in stores or products However it could mean more efficient operations and potentially new product categories or markets in the future

10 Is this part of a larger trend in luxury fashion
Yes Many luxury houses are hiring executives with strong corporate strategy backgrounds to manage growth especially as competition from groups like LVMH intensifies

AdvancedLevel Questions

11 How does her appointment fit into Kerings overall leadership structure
It strengthens the connection between Saint Laurent and Kerings central strategy team Anoucks deep knowledge of Kerings portfolio means she can better align Saint Laurents goals with the parent companys priorities