Tomorrow, Kunihiko Morinaga will present his 25th Anrealage collection in Paris. From experiments with proportion and distortion to high-tech feats involving augmented reality, digital projections onto fabrics, and surfaces that change states, every season has brought new meaning to avant-garde—yet always within the realm of wearable. To mark this milestone of seemingly limitless ingenuity, Morinaga has partnered with Sarah Andelman, who has dreamed up clever activations and playful pop-up projects through her Just An Idea consultancy for the likes of Lego, Starbucks, K-Way, Art Basel, and most recently, the Snoopy in Style NYC designer collaborations. Their shared concept, Just An Realage—such a good portmanteau—comprises a retrospective presentation within a transformed gallery setting, as well as a gift shop that riffs on the brand’s foundational interest in the Latin alphabet. Simply look at the logo and you’ll see how the composition of diagonal, intersecting lines reveals not only an A, but also a backward Z. The 26 curated letter-to-object pairings span Japanese cultural items and collaborations. An apple for A might seem obvious, except that this one is sculpted in luscious red marble. F unfolds as a furoshiki, the traditional Japanese wrapping cloth, though these were printed with Kyocera’s FOREARTH sustainable inkjet printer (near-zero water waste). O, one of Andelman’s favorites, is a protective omamori charm with a twist; take it outside and the white surface turns multi-colored. There are staples—a notepad (N), a bag of rice (R), and a roll of tape (T)—alongside a collectible Bearbrick (B) and charm jewelry (J) made with Eyefunny. There were likely fewer possibilities for letters like X, Y and Z. Yet a soft travel case with an X-ray print of toiletries; a yo-yo bordered with the alphabet from Japanese games company Freshthings; and a monogrammed metal zester add variety to the mix. And certain letters proved especially symbolic: Q is a patchwork quilt bedcover of fabrics from all 25 collections, pieced together by hand. H, a hanger with real flowers encased in its form, is both poetic and quotidian. “It’s a hanger that somehow encloses time,” Morinaga said of the recurring theme. A is for Apple
Photo: Courtesy of Just An Realage Q is for Quilt
Photo: Courtesy of Just An Realage O is for omamori
Photo: Courtesy of Just An Realage V is for Vinyl
Photo: Courtesy of Just An Realage On a video call with both of them, Andelman said she appreciates how the experimental aspect of Anrealage is rooted in a broader philosophy around clothes. “There is always this balance of something about craftsmanship, about repair, about the traditional—to keep clothes and give them second life,” she said. “But then season after season, we have seen the [integration] of technology like the LED fabric. So I got very inspired.” From this Friday until next Monday, both the exhibition and shop will occupy the ground floor of 76 rue de Turenne. The retrospective will feature looks from every collection since 2014 on a slowly rotating carousel with related objects—the Doraemon ball shirt from 2024—suspended overhead. The ambient music playing throughout is courtesy of Thomas Bengalter of Daft Punk, who met Morinaga on a ballet project and subsequently composed the soundtracks for two seasons (fall 2025 and spring 2026). This, in turn, solved what to make with V: the music is being released on a vinyl that was pressed at The Vinyl Factory outside of London. For Morinaga, the anniversary project underscores what has been the Anrealage philosophy since the start: a blurring of opposites: ordinary and extraordinary, unreal and real. More surprising was the realization that the life of a brand is not necessarily a linear path along the alphabet, but possibly cyclical, like the hand of a clock completing its turn (W, as it happens, is a watch created with LAWA Design that is ringed with letters instead of numerals). According to this logic, he explains, “When A and Z overlap, 26 becomes 25.” Asked whether they think someoOne might buy the entire alphabet, they laughed, as if they had never considered such a thing. For Morinaga, the items are simply meant to be different, “to create new possibilities and fantasy.” There will also be select pieces from the current ready-to-wear collection for sale, where people will see how runway looks get toned down and simplified for everyday wear. Of the collection he will present tomorrow—officially the 25th—he hinted at exploring ‘skins’ in the broadest sense—from the scales and feathers of living things to digital skins and skins in gaming—using both technology and techniques that can only be done by hand. “Something like the phoenix that can be reborn or rewritten over and over again,” he said, confirming that he is already envisioning the next 25 years.

Frequently Asked Questions
Here is a list of FAQs about the Anrealage 25thanniversary collection

What is S Is for Show
It is a special collection by the fashion brand Anrealage celebrating its 25th anniversary It features clothing and accessories designed around the letters of the alphabet

Who is the designer behind Anrealage
The brand was founded and is led by Kunihiko Morinaga a Japanese designer known for blending technology with fashion

Why is it called S Is for Show
The title likely refers to the idea that each letter is a performance or a show in itself The letter S may also stand for the brands signature use of shadow or silhouette

What does collectible alphabet collection mean
It means the items are designed to be collected like limitededition art pieces Each piece represents a different letter so fans might try to gather multiple letters over time

What makes this collection different from regular Anrealage clothing
This collection focuses on the theme of letters and typography It uses special fabrics and techniques that the brand developed over 25 years making each piece unique and commemorative

What materials are used in the collection
Anrealage often uses hightech fabrics that react to light heat or movement For this collection expect materials that change color or shape along with detailed embroidery or prints of letters

Are the items wearable or just for display
They are wearable art You can wear them but because they are collectible many buyers might keep them as investment pieces or display them

How can I tell if a piece is authentic
Buy from official Anrealage stores their website or authorized retailers Authentic pieces usually have a special label or tag indicating the 25thanniversary edition

What sizes are available
Anrealage typically offers standard sizes and sometimes unisex or onesize items Check the official size chart before buying

What is the price range for this collection
Prices vary widely Small accessories might start around 100300 while jackets or dresses can cost 1000 or more Limitededition pieces are often more expensive

Where can I buy items from this collection
You can find them on the official Anrealage website at their flagship stores in