Puig reported that its 2025 revenue grew 7.8% on a like-for-like basis to €5 billion, ending the year with strong results.

“In 2025, we completed the five-year plan we announced in early 2021, which aimed to double our 2020 revenue in three years and triple it in five,” said chair and CEO Marc Puig. “We surpassed those targets, more than doubling revenue by 2022 and more than tripling it by 2025.”

Fragrance and fashion made up 72% of the Spanish group’s total revenue for the year, growing 6.4% on a like-for-like basis. However, makeup and skincare were the fastest-growing categories, rising 13.7% and 8.7%, respectively.

The company highlighted Carolina Herrera and Jean Paul Gaultier as top-performing fragrance brands, while Byredo achieved double-digit growth in the niche fragrance segment. Puig noted that its brands Rabanne, Carolina Herrera, and Jean Paul Gaultier all remain among the top 10 in the global fragrance market.

Makeup was a standout category, representing 17% of group revenue (€845 million). Charlotte Tilbury drove much of this success, posting strong double-digit growth fueled by Amazon in the U.S. and expansion into Mexico. The brand leads the prestige makeup category in the U.K. and ranks third in the U.S.

Skincare sales reached €551 million, accounting for 11% of annual revenue and exceeding market expectations. The French dermatological brand Uriage saw double-digit growth, supported by strong sales of Charlotte Tilbury skincare.

In fashion, Julian Klausner’s debut at Dries Van Noten delivered a “stellar performance,” while the appointments of Duran Lantink at Jean Paul Gaultier and Carolina Herrera’s Madrid show were noted as creative highlights.

EMEA (Europe, the Middle East, and Africa) contributed 55% of revenue (€2.8 billion), growing 5.5%. The group commended its performance in the fragrance market and brands like Charlotte Tilbury and Derma. The Americas represented 35% of revenue, growing 7.7%, though results were affected by unfavorable currency exchange rates, mainly due to the U.S. dollar and Latin American currencies. Asia-Pacific revenue grew 21% to €530 million, driven by strong momentum from Charlotte Tilbury, Niche, and Derma.

“Looking ahead, while we expect growth in the fragrance market to continue normalizing, we enter the new financial year with confidence,” the CEO stated. “Given the strength of our brand portfolio and our steady pipeline of innovation, we are well positioned to sustain healthy growth and continue outperforming the premium beauty market.”

Frequently Asked Questions
Of course Here is a list of FAQs about Puigs 2025 revenue increase designed to be clear and helpful for a range of readers

General Beginner Questions

1 What exactly happened with Puigs revenue
Puig the Spanish fashion and fragrance company reported that its total revenue for 2025 increased by 78 compared to the previous year

2 Is 78 a good increase
Yes in the context of the global luxury and beauty market a 78 organic growth rate is considered strong and healthy especially for a company of Puigs size It indicates the company is growing faster than inflation and gaining market share

3 Why is this news important
Its a key indicator of the companys financial health and brand strength For investors it suggests good management and future potential For customers it often means their favorite brands are successful and likely to continue innovating

4 What is revenue
Revenue is the total amount of money a company brings in from selling its products and services before any costs or expenses are subtracted Its also often called the top line

Advanced Detailed Questions

5 Was this growth driven by a specific region or product category
While the full breakdown would be in their financial report Puig has historically seen strong growth in fragrances and in markets like AsiaPacific and North America The success of blockbuster perfumes like Paco Rabannes Fame and Carolina Herreras Good Girl is typically a major driver

6 How does this 78 compare to their main competitors
This performance is competitive It often outpaces some competitors who may be facing slower growth in certain regions or categories The specific comparison depends on the reporting period and each companys unique challenges

7 Does this revenue increase mean Puig is more profitable
Not necessarily Revenue is just income Profit is what remains after all costs are paid A company can have high revenue but low profit if its expenses are also high Puig