On a perfectly sunny December day, a Los Angeles soundstage was transformed into a bustling Parisian street. There, Margot Robbie—a movie star without equal—was channeling the upbeat musical spirit of fellow Australian Kylie Minogue.
Robbie was starring in a new campaign for the Chanel 25 handbag, working with filmmaker Michel Gondry (Eternal Sunshine of the Spotless Mind, Be Kind Rewind) to recreate the technically dazzling video for Minogue’s 2001 dance-pop hit “Come Into My World.”
The moment represented several full-circle connections. It reunited Gondry and Minogue, who makes a blink-and-you’ll-miss-it cameo at the start of the new video. “I’ve been dreaming about Kylie for 25 years,” Gondry tells Vogue, warmly recalling their original shoot in Paris. “So I finally found a way to see her again.”
The project was also deeply personal for Robbie. The very first concert she ever attended was a Kylie Minogue show in Sydney during the Fever tour—and “Come Into My World” was the fourth single from that album. There’s more: years later, when asked by E! News who she’d most like to portray her in a biopic, Minogue named… Robbie.
“There’s nothing Margot can’t do,” the pop star says now. (Robbie herself politely disagrees: “I can’t sing!”)
All that mutual admiration and deep-seated familiarity made for a breezy, collaborative shoot—at once sweetly nostalgic and entirely fresh—and a joyful meeting of three creative minds. Below, Robbie sits down with Vogue to talk Kylie, karaoke, and, of course, a little Chanel.
Photo: Poupay Jutharat/Courtesy of Chanel
Vogue: What looks of Matthieu Blazy’s have you been dying to wear?
Margot Robbie: There are so many things of Matthieu’s I’ve been dying to wear. These jeans, for one—there are so many great pairs. And in the most recent collection that walked in New York, there was this amazing brown trench coat I’m very excited about. I also love the three-quarter-zip sweaters.
I think you’ve sold everyone here on the jeans, because I’ve literally heard everyone talking about them.
They’re so good—they’re comfy and tailored really nicely. And the belts—I can’t wait for those, too. And the cotton—okay, I know I’m listing too many things—but those cotton shirts are definitely going to become a staple in my wardrobe. These shoes are really comfy as well—I don’t know if you can see them. I’m just going to run away in this outfit.
You’re doing this campaign with Michel Gondry directing it. I know he directed the music video—what’s your favorite film of his?
Yes, I’m very excited that Michel Gondry is directing this shoot today. It’s kind of a full-circle moment for me, too, because the very first concert I ever went to was Kylie Minogue’s Fever tour. “Come Into My World” was one of the songs on that album, and Michel Gondry directed the video. I remember watching it as a kid and thinking it was so cool and clever—the in-camera trickery he’s so famous for. So that’s what we’re recreating in this campaign. He’s brilliant—an iconic director. If I had to pick a favorite film, I’d say Eternal Sunshine.
I was just thinking, you get to play Kylie without having to sing!
It’s actually perfect, because I can’t sing. So I’m doing Kylie without having to sing and ruin it for everyone.
If you and Kylie were together at a karaoke bar, what would you sing?
If Kylie and I did karaoke together, I would die and go to heaven—that would be so fun. What would we sing? It feels too on-the-nose to do a Kylie song. Since we’re both Aussies, maybe we’d go with the unofficial Australian anthem, “The Horses” by Daryl Braithwaite.
Photo: Poupay Jutharat/Courtesy of Chanel
From that first Kylie concert you went to, do you have a core memory?
My best friend, her mom,I drove to Sydney for the concert—I’m not even sure if I’d been to Sydney before, which is a major city in Australia, so that was really exciting. The energy was incredible. Afterward, I bought a blue T-shirt with “Kylie” written in pink, along with her silhouette—like the one on the Fever album cover—also in pink. I really wish I still had that shirt. I remember every detail. It was my first concert, and it was amazing.
What was one of your favorite costumes in Wuthering Heights?
The costumes are unbelievable. I think I wore over 50—maybe even 60—different looks in the film. Jacqueline Durran, the incredible costume designer, had so much to do. It’s hard to choose a favorite because there were so many great ones. We incorporated a lot of Chanel archival jewelry into many of the outfits—we even stitched pieces into my hair or onto the clothes. So for anyone who can spot those archival pieces in the film, there are quite a few. But if I had to pick a favorite… I wore this amazing leather corset where the leather crosses over in the front. There’s a scene where Jacob Elordi’s character, Heathcliff, puts his hand under the corset and lifts me up with one arm. It felt pretty epic.
I know in Barbie you also got to wear archival Chanel.
Yes, it’s wonderful. It’s so nice to have this relationship with Chanel where I can call them and say, “Hey, we’re making a movie—this could be a really fun opportunity.” There are so many amazing examples of Chanel being featured in films over the years, so it’s nice to keep that tradition alive. From Barbie to Wuthering Heights—if Chanel fits in both, it can fit in anything.
That brings us to the Chanel 25—what’s your favorite thing about it?
It’s fantastic. I love that they’ve made it in three different sizes and a range of colors. I’m sure some people will really collect them. I’m such a practical person—I love that I can fit so much inside, but it still looks chic. I feel like I could take it to work, then out to dinner, and keep the same bag all day. You know how it is—you leave in the morning and don’t get home until 10 p.m., and so much happens in between. Having one bag that works for everything you do is perfect.
Since we’re in LA, what’s the last movie you saw that you can’t stop thinking about?
There are so many great movies out right now, but my favorite this year is Pillion. It’s so good—and honestly, the less you know about it going in, the better, because it’s full of surprises. It’s strangely a perfect rom-com, which isn’t what you’d expect from the description, but it’s incredible.
Frequently Asked Questions
FAQs Margot Robbie Channels Kylie Minogues Iconic Style for Chanel
Q1 What is this news about
A Its about actress Margot Robbie wearing a custom Chanel outfit that was a direct homage to a famous sparkly hot pink dress worn by pop icon Kylie Minogue in her 2000 Spinning Around music video
Q2 When and where did this happen
A Margot Robbie wore the look in July 2024 at the London premiere of her film A Big Bold Beautiful Journey
Q3 Why is this such a big deal
A It connects two major pop culture icons across different eras Kylies dress is one of the most memorable fashion moments in music history and seeing a modern Alist star like Margot Robbie recreate it for a highfashion Chanel event created a powerful nostalgic moment
Q4 Was it the exact same dress
A No Kylies original was a vintage find from a flea market Margots version was a custommade Chanel creation crafted from pink sequined tweed with gold detailing inspired by the originals silhouette and spirit
Q5 What is the connection to Chanel
A Margot Robbie is a longtime brand ambassador for Chanel The house used its atelier to reinterpret a pop culture icons look blending high fashion with mainstream music nostalgia
Q6 How did people react
A The reaction was overwhelmingly positive Fans and fashion critics praised it as a perfect joyful homage Kylie Minogue herself reposted photos calling it icon behaviour
Q7 What is iconic style in this context
A It refers to a specific instantly recognizable fashion look that defines an era or a celebritys image Kylies hot pink mini dress is iconic because its inseparable from her early2000s comeback and the song Spinning Around
Q8 Is this a common fashion strategy
A Yes Fashion often references its own history This is a specific type of homage called intericonic referencingusing one iconic figure to celebrate another which generates significant media buzz and cultural conversation
Q9 What does this mean for Chanels brand image
A It shows Chanel can playfully engage with pop culture while